Sharon Shaw

Sharon Shaw Email and Phone Number

Marketing Strategy Consultant and Professional Development @ Self-employed
Flower Mound, TX, US
Sharon Shaw's Location
Flower Mound, Texas, United States, United States
Sharon Shaw's Contact Details

Sharon Shaw work email

Sharon Shaw personal email

About Sharon Shaw

Collaborative and transformative B2B marketing leader with 20 years of strategic leadership experience evolving brands and elevating marketing operations to deliver revenue and profit growth through defining, building and maturing the marketing infrastructure through proven marketing program execution.Head of MarketingEmail: sharonshaw2313@gmail.com- Experienced marketer across marketing disciplines with success building marketing operations by establishing the market strategy, defining the value proposition and story-telling messaging, developing integrated marketing campaigns, creating engaging content, designing end-user and channel programs, ensuring communications and monitoring tactical execution to optimize performance.- Senior executive and cross-organizational collaborator building relationships to align company and strategic organizational goals in marketing planning for unified company-wide execution.- Self-starter, problem solver and hands-on leader with the passion to win through empowering marketing to be creative, challenging and collaborative on innovative marketing programs that resonate with the market and overachieve targets. Proactively identifying and implementing organizational process improvements. CORE COMPETENCIES:● Strategic Leadership ● Marketing Vision & Strategy ● Brand Management ● Entrepreneurship● Campaign Strategy and Performance Optimization● Content Development● Digital Marketing● Demand Generation ● Events● Marketing Communications & PR● Channel Marketing and PartnershipsACCOMPLISHMENTS:● Built a marketing organization from the ground up to transform Hyosung from a hardware-led to a solutions-led culture including move to SaaS, resulting in Hyosung becoming the #1 ATM provider in North America. NA marketing was adopted as the global marketing standard.● Developed the marketing strategy that supported Financial and Retail to exceed targets each year, achieving 125% in 2023 while also increasing Retail market share 10 points form 70% to 80%.● Evolved the Hyosung brand from just a logo into a comprehensive identity. This initiative laid the foundation for consistent revenue growth and increased our brand visibility, making Hyosung a primary vendor for top national banks, including Chase and Bank of America.● Led a global rebranding initiative in preparation for an IPO, broadening our company’s scope beyond ATMs to innovative self-service solutions like AI kiosks and robotic café. This not only diversified our revenue streams but also positioned us strategically for future growth.

Sharon Shaw's Current Company Details
Self-employed

Self-Employed

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Marketing Strategy Consultant and Professional Development
Flower Mound, TX, US
Sharon Shaw Work Experience Details
  • Self-Employed
    Marketing Strategy Consultant And Professional Development
    Self-Employed
    Flower Mound, Tx, Us
  • Hyosung Innovue
    Head Of Marketing - Senior Director
    Hyosung Innovue Sep 2019 - Present
    Dallas, Texas, United States
    Hired to build from the ground up a marketing infrastructure to transform the company from a hardware-led to a solutions-led culture and increase brand awareness in target verticals. The efforts resulted in establishing Hyosung as the #1 ATM provider in North America. In the absence of an HQ marketing team, NA marketing leadership was adopted as the global standard.  Complete oversight and leadership of an empowered, high performance marketing team directing all marketing functions. Managed a $4M annual marketing budget. Led the two rebranding efforts: first when joined to establish the Hyosung brand through the “Be Inspired” campaign that was adopted by HQ and then a global company rebranding effort to pivot the company into a growth trajectory into new markets including a new name – Hyosung Innovue, Experience Makers campaign, new product naming taxonomy, brand visualization, messaging and activation.  Designed the new Customer Experience Center from an idea through concept, design and buildout as a state-of-the-art facility within 9 months and under budget to display Hyosung innovation to customers and prospects to progress and close sales. Over 150 customer tours each year.  Developed channels enablement and marketing including channel communications, PartnerPortal and co-marketing programs that helped the Financial and Retail channels to exceed targets each year. Built digital marketing into a sustainable model including targeted social media, paid search, search engine optimization and digital advertising. Hyosung ranked on the first page for over 100 targeted industry/solution keywords increasing website traffic quarter over quarter. Directed two new website builds: The first won the DFW Website of the Year in 2021 and the recent website redesign reflects the company’s new brand position and expanded solution portfolio.  Oversaw and responsible for a full slate of internal, channel and tradeshow events, corporate communications and PR.
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  • Oki Data Americas, Inc.
    Director Of Marketing, Industry Vertical Solutions
    Oki Data Americas, Inc. Apr 2017 - Aug 2019
    Irving, Tx
    In this role, I directed and developed a team of 7 marketing staff charged with driving product management of color, mono and dot matrix printers. I also oversaw product marketing, channel marketing, sales enablement and demand generation. I managed a $1+M annual budget delivering measurable ROI.➥ Quarterbacked the distribution consolidation effort, moving from 9 distributors to 1 in the U.S. and 4 to 1 in Canada, saving OKI annually while building a strategic relationship with Synnex focused on growing OKI sales.➥ Selected to lead the new Industry Vertical Print initiative to transform from product-led marketing to solution-led marketing; conducted market research and market segmentation through marketing strategy, branding, campaign planning and execution. ➥ Initiated content marketing, collaborating with industry analysts to develop thought leadership pieces to generate brand awareness for OKI within the retail industry. ➥ Conceived the concept of Connected Print, connecting physical to digital to keep printers relevant in the marketplace. Received positive feedback from both analysts and customers. ➥ Started with the idea in October and had a full campaign ready in time for NRF, the major retail event of the season in January. Created 200+ marketing qualified leads within 3 months of launch that were accepted by sales team. Campaign was adopted for worldwide deployment by CEO of holding company, OKI Electric.➥ Introduced demand generation marketing to OKI including building the infrastructure with marketing automation tools and linkage to Salesforce, market segmentation, value prop, messaging, campaign development, content management, contact database, social media, digital marketing, lead scoring, lead pass process, metrics reporting and on-going campaign optimization.➥ Successfully bridged a previously siloed marketing organization to become a valued and engaged partner with sales, services, customer support and the rest of the OKI organization.
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  • Ibm
    Ibm Spectrum Computing Marketing Manager
    Ibm May 2016 - Apr 2017
    Dallas/Fort Worth Area
    Here, I conceptualized, designed, implemented and directed North American IBM Spectrum Computing end-to-end marketing including strategy, positioning, value proposition, campaign planning & execution and metrics reporting. I led cross-functional team including performance, digital, events and social media including extended reach into field, digital sales and channels.➥ Surpassed 150% of Validated Lead target and 110% of Validated Revenue target in 2016.➥ Launched initiative to improve target marketing by leveraging HPC and Big Data associations and communities to drive IBM message and to replace more traditional media placement strategy while improving response rates.
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  • Lenovo
    Enterprise Business Group Marketing Director
    Lenovo Oct 2014 - Sep 2015
    Dallas, Tx
    In this role, I led and developed a team of 12 server marketing managers from across channels, enterprise and small-and-medium business teams following prior manager’s resignation. I also built and trained a high-performance System x marketing team and navigated through the successful acquisition into Lenovo. ➥ Ensured non-disruptive marketing execution during planning and transition timeframes; Immediately executed Lenovo-branded campaigns within the first 30 days post-acquisition.➥ Collaborated and developed new relationships as solely responsible for all aspects of marketing operations and effectively transitioned legacy-IBM marketing processes into Lenovo.➥ Forged networking and relationships with legacy and new marketing teams, sales, channels and brand organizations including geo and worldwide teams, formulating leadership marketing strategy to establish and grow the System x server business in Lenovo.➥ Led the transition of the North American x Server Marketing team within 9 months of acquisition announcement from IBM into Lenovo.➥ Drove efforts in developing a new, blended business management system to capture and progress a strong System x lead pipeline for the business.➥ Launched a business-wide rally, the “Bending the Cost Curve” campaign, involving sales and channel education and implementation, as well as Lenovo-based end-user and channel marketing to launch Lenovo into the enterprise server space.
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  • Ibm
    High Volume Marketing Manager, Americas Channels Marketing
    Ibm Oct 2005 - Oct 2014
    Dallas, Tx
    • Keen supervision of the overall brand marketing of High Volume server including System x and low-end Storage, as the team leader and then manager, which entailed overseeing yearly and quarterly marketing plans, channel and sales enablement, channels strategy, promotions and offerings, channel programs, communications and product launches.• Hands-on engagement in the planning and launching of several events including Volume Roadshows, IBM Speed Dating, and XChange to maximize partner satisfaction.• Management and allocation of high-volume annual marketing budget in excess of $3M each year and associated marketing return.• Fulfillment of Run Rate team leader role for the extended marketing team throughout Canada and United States which yielded more than $60M leads and contribution to more than $300M sales revenue in 2013.• Successful rollout of marketing efforts across IBM’s largest distributors: Ingram Micro, Tech Data, Arrow, and Avnet, focusing on the attainment of their System x Server and revenue objectives.• Improvement of the return on marketing investments to under the expense revenue range of 1-2%.• Strategic oversight of major transition into new, innovative annual marketing fund programs from 2007 to 2009 with distributors through the following initiatives:— Supervision and resolution of implementation issues;— Championed Distributor feedback to drive improvements; — Development of effective marketing plans
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  • Ibm
    Isv Co-Marketing Programs Manager, Americas Stg Marketing
    Ibm Nov 2002 - Sep 2005
    Dallas, Tx
    • Overachievement of expense target with a revenue return of 5% and pipeline rate of 2%.• Key input to the rollout of more than 225 ISV joint marketing campaigns, which led to 4,600 validated leads, $383M lead revenue, and approximately $87M win revenue for STG in 2004.• Efficient execution of Americas STG brand program manager duties for the cross-IBM small and medium business ISV advantage program which drove more than 1,500 validated leads, $139M validated lead revenue, and $14M win revenue for STG.• Conceptualization and implementation of an end-to-end independent software vendors (ISV) co-marketing program for iSeries, pSeries and TotalStorage, which served as reference within IBM and was used as a model by other business partner and alliance co-marketing programs.
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Sharon Shaw Skills

E Commerce Stakeholder Management Strategy Digital Marketing Management Digital Strategy Marketing Online Marketing Analytics Customer Experience Web Analytics Leadership Campaign Management Email Marketing Direct Marketing Creative Direction Proposition Development Web Project Management Integrated Marketing Segmentation Mobile Marketing Online Advertising Marketing Strategy Business Strategy Marketing Communications Budgets Advertising Brand Development Customer Insight Customer Acquisition Multi Channel Marketing Brand Management Content Strategy Sem Agile Methodologies Corporate Communications Google Analytics Ppc Internal Communications Crm Copywriting B2b Marketing Marketing Management Web Content Management Scrum Bdd Kanban Sdlc Product Management Customer Relationship Management

Sharon Shaw Education Details

Frequently Asked Questions about Sharon Shaw

What company does Sharon Shaw work for?

Sharon Shaw works for Self-Employed

What is Sharon Shaw's role at the current company?

Sharon Shaw's current role is Marketing Strategy Consultant and Professional Development.

What is Sharon Shaw's email address?

Sharon Shaw's email address is sh****@****ail.com

What schools did Sharon Shaw attend?

Sharon Shaw attended Youngstown State University.

What skills is Sharon Shaw known for?

Sharon Shaw has skills like E Commerce, Stakeholder Management, Strategy, Digital Marketing, Management, Digital Strategy, Marketing, Online Marketing, Analytics, Customer Experience, Web Analytics, Leadership.

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