Twenty-plus years of executive level experience in digital marketing and direct response providing leadership to well known brands including WWE, Inc., Columbia House, BMG Music, Doubleday Book Club, Book of the Month Club, CDNOW.com, and JP Morgan Chase & Company. Combining an extensive understanding of classical direct response marketing with digital marketing expertise. A consumer marketing expert with a focus on data-driven decision making. Proven track record driving profitable new customer acquisition and measurable customer retention. Significant experience in consolidation/integration of complex businesses and migration of traditional direct to consumer businesses into profitable digital businesses.Specialties: Interactive Direct Response, Digital Marketing, Streaming Media, New Customer Acquisition, CRM, Customer Service and IVR, Marketing Operations, Strategic Planning, Enrollment/Recruitment Marketing, Team Building and Staff Development, New Business Development, Consumer Research, Continuity/Subscription/Membership Models, Customer Email Programs, Mobile Applications, Social Media