I created Best Before End Date to write about everyday life stuff, stories and insights for 50+ women - ordinary women - just like me. We are not invisible. We still laugh and cry at the same things we always did. We're still curious, still learning and enjoying life. Getting older doesn't change us - it improves us.

When I became Carbon Literate in 2023 I discovered that there wasn't a publicly available Carbon Literacy course that covered the digital environment. With the help and support of The Carbon Literacy Project and Speak Carbon Collective I wrote one. Yes! I am now a course creator! I am pleased to say that Decarbonising Digital Carbon Literacy course became officially accredited in November 2023. We started delivering it in January 2024 and we're already so positive about the pledges we've been receiving for our learners to become Carbon Literate and receive their certificates.Did you know that everything we do on the web is contributing to killing our planet?Digital emissions are real. The web is dirty.We work hard to design A+ sustainable websites and applications thanks to these guidelines and their new Website Carbon Rating System {2023}People can change the world with small collective actions.The web is no different to the real world environment.

We take a sustainable approach to design to consider the environmental impact of websites.We've also developed 'Decarbonising Digital' that has been accredited by The Carbon Literacy Project. Ideally suited to agencies who want to become Carbon Literate.

I am the project lead at The Social Gene. I always aim to deliver best in class service for our clients. Having worked most of my digital career client side, my objective is to create fabulous digital experiences. I've been described as a full stack marketeer. I have an in-depth knowledge of most digital marketing tactics, from SEO and email marketing to social media and PR. I embed myself into understanding our clients' objectives and delivering websites and campaigns that meet those objectives and more. The Social Gene is a highly motivated collective of digital and creative specialists.We collaborate on web design, branding and digital marketing projects to bring you one seamless result.Between us we have almost 40 years digital experience.It is a growing digital 'gene-ius' talent pool. As a collective we offer flexibility and direct access to the people that matter to your business. We all practise the same ethos. We want to do good work.Best practice is at the heart of everything for us.By pooling our skills, we can work individually or as a team in any combination.This enables us to deliver work we’re really proud of at a scale that might not be possible alone.

Shout Louder CIC is a not-for-profit social enterprise raising awareness on a breadth of social and wellness issues. Created to raise the profiles of grass roots community charities, passion led social enterprises and female founded businesses.

The Northern Niche is the first independent digital business and lifestyle platform created in the North East to champion the whole of the North of England.

In my 3 year period at the firm I created a marketing strategy that saw onlinetraffic grew by over 2,000% and enquiries via form submissions by 865% with goalcompletions growth at 2,088%.Launched brand new full service website 19th October 2015 with extensive brand refresh and overhaul of all marketing materials. Created missing brand channels and updated existed ones.Ongoing introduction of new website functionality staying ahead of the competition and the latest tech. Generating leads for designated key areas of the business through paid search and Facebook lead generation continually optimising for conversions. Created ongoing training presentations to train fee earners on the power of online social networking and personal branding. After just nine months in we won the Digital & Social Media category of Teesside heat of North East business awards.Strategically, my main business objective after first creating a digital brand awareness campaign for Tilly Bailey & Irvine Law Firm was to provide the business with a volume of quality leads that then convert to the highest and most profitable cases. Most success on both volume and ROAS has come through Facebook lead generation.As well as being responsible for the digital face of Tilly Bailey & Irvine Law Firm and so that we continued to 'stand out from the crowd' I also created and implemented the following:The Tilly Bailey & Irvine Wedding Planner The Digital Assets KeepsafeThe Conveyancing Hub In The Spotlight Monthly Blog Feature

Achievements at Psyche:• Project managed a complete new web platform integration (March 2015) from creation to implementation in just 13 weeks with product management of over 25,000 lines.• Devised and implemented strategies to increase customer engagement and retention.• Responsible for creating an IT infrastructure with external agency.• Responsible for creating training programmes and the introduction and development of customer service team.• Lowered prices with courier service contracts as well as improving all internal procedures. • Incorporated new customer functionality such as text and email updates. • Assisted in creating the #psychelaunch as online business previously always taken a back seat to bricks and mortar business

Launched BoutiqueToYou.co.uk online in Autumn of 2005 supplying personalised jewellery from USA. Growth has enabled three versions of the website to be developed and implemented together with many bespoke add-ons. Shortlisted as best small e-tailer of the year 2012 and The Good Web Guide lists us as 'One of the most notable websites of 2012'.I have a passion for user engagement and the overall online customer experience. My mission both now and from the very start of building and growing BoutiqueToYou.co.uk is to stand out against a growing breed of internet shopkeepers. Aside from offering unusual gifts it was always my intention to offer an old fashioned level of service. A service level that seemed to me to have disappeared and one that people are so surprised to find from an internet retailer.

Responsible for managing a team of customer services staff for new online channelsDeveloped a customer service policy for the entire organisationDeveloped SLAs for contact centre contractAdvised on all aspects of the customer journey Revised all online policy pre launch

Retail/chiropody trainer for North of England and store manager for flagship Scottish store in Edinburgh.Maximised sales and profitability through excellent service and management of team of 10 which included 3 chiropodists, an assistant manager and retail assistants.Responsible for the effective management and bringing back into profit a store that had previously been making a loss.Trained and developed staff several of whom went on to become store managers and chiropody clinic leaders throughout the company.