- Managed Wavemaker Guangzhou's digital performance business, accounted for Honor, Huawei Consumer Business Group, ROBAM, Darlie etc. - Supervised implementations of programmatic projects (Programmatic direct buy / biddable ads); Uplifted efficiency with regular report automation by cross-department collaboration; built tailor-made models to optimize cost efficiency on budget scale, media mix etc. with data department. - Utilized Yuntu(ByteDance) and Idea-Lite(RED) to conduct insights and analysis upon marketing objectives, provided media solutions and corresponding indicators suggestions.

- Implemented programmatic branding and conversion campaigns for GroupM Luxury, Apparel, Health, Travel categories including Tory Burch, Theory, Essilor, Lufthansa etc. - Directly reported to Managing Director, to study GroupM’s programmatic and platform services strategy.

- Oversaw the programmatic inventory business of GroupM’s all agencies’ (Mindshare, EssenceMediacom, Wavemaker) clients in South China, leading a 12-person team to provide a one-stop programmatic solution including planning, buying, operation, analytics & insights. - Directed programmatic business development functions, including proprietary product rollouts, key account management, provided customized programmatic solutions to clients. - Managed revenue responsibilities, project revenue forecast, and developed client engagement plan. - Conducted cross-functional team, client trainings & workshops for media transformation. - Possessed rich category experience over Food & Beverage, Cosmetic & Personal care, Travel, 3C, Jewelry, B2B and Real Estate, FMCG brands of which are Mars Wrigley, Darlie, Whoo, Mentholatum, Colgate, Knife Oil, Carabao, Huamei Food.

Accounted for Mars Wrigley, Colgate, Saky etc. brand’s Weibo business development. Tailor-made social solutions based on the clients’ objectives, integrating hot topic, feeds ad, celebrities, and social activities to create social buzz and enhance brand in-depth interactions with consumers.

Responsible for Skittles’ BPI (Beyond Product Innovation) campaigns planning and execution. According to Skittles’ brand equity, co-operated cross-agency with DDB and Starcom to create campaign big idea and manage media activation. Experienced in digital media investment, content co-op and brand crossover.

Accumulated solid media planning and execution experience in TV, OOH, magazine, radio, and digital media. Accountable for media negotiation, media activation, KPI delivery. FMCG client experience: Carlsberg.

- Co-ordinated and improved the media execution & finance process between client-end and agency-end on client site for Carlsberg. - Responsible for MG facial Mask media execution and competitive ananysis.

- Operated SEM campaign with excellent results. Client recognized and appointed as key operator. - Media competitive analysis, media executions. Client experience: Qantas Airline, TCL, Carlsberg, Magic Facial Mask, China Mobile