From January 2024, commenced position as the Art Director of Mural Lingo. Have been involved with 40 murals and counting for Mural Lingo clients including Google, Gucci @ MBS, Andaz Hotel, Dell Technologies, KPMG, NEA and many more, in various capacities for each project including Art Director, Project Manager, Lead Artist, Mural Designer, Workshop Facilitator, Video Editor and Muralist.

• Redesigned existing website with cleaner aesthetic and easier navigation; consolidated and migrated domain, hosting and emails to accommodate growing needs of the company.• Created additional assets in line with existing branding which was already strong and distinctive with a colourful, fun and doodle-like look.• Taught Mindful Mending workshop to enable people to make simple repairs on otherwise perfectly wearable clothing, to promote sustainable and slow fashion practices.• Helped repair branded pieces of clothing with varying flaws and damage, to extend their life via the second hand market

Since moving to Singapore in 2018, have established the Back In Health brand - a completely new and unknown entrant to the market at the time. Added to this, was the additional hurdle of Osteopathy being relatively unknown in Singapore in comparison to Chiropractic and Physiotherapy.• Set up online presence from scratch - including building website, creating social media accounts, creating branded and meaningful social media posts• All traditional visual media including clinic signage, banners, promotional flyers and stationery• Artwork and copywriting for advertising, eDMs etc• Clinic design - created floorplan, sourced fit out suppliers, sourced furniture and homewares (second hand where possible), and designed the clinic artwork

• Created all brand assets since Manual Medicine Australasia's inception including but not limited to: logo, website, brochures, stationery, PowerPoint presentations, student manuals, social media posts, emails, advertising, and copywriting• Ensured the brand has remained consistent yet modern over the 10+ years of its operation, adhering largely to brand style guide and templates I created with regards to logo and its usage, font and font sizes, colours, types of imagery etc• Strategic contributions with regards to courses offered and respective timings, course pricing, and all communications to support and promote the offering.

Every element of this brand, from the design of each piece, overall look of the photography, graphic illustration, through to social media posts, is the result of my creative direction, brand management, fashion design, graphic design and business management.Launched in January 2017, eS.Sential is a women's streetwear label with a sport influence. It celebrates clean design lines with subtle twists on the conventional, pared back to the essentials so the designs always convey an element of simplicity. Throughout the design process, a lot of thought is invested into each piece to ensure that they are strong stand alone pieces, as well as easily worn together to create the eS.Sential signature look. The enduring goal of eS.Sential is to create quality fashion pieces that the eS.Sential wearer will sport with confidence and ease.

Marketing Manager for The PAS Group, managing 4 brands extending across the Australasia region: Black Pepper, Breakaway, Yvonne Black and EquusThe role encompassed managing the brand identities and their strategic creative direction, campaign planning, and management across the digital, retail and wholesale channels. It required producing the marketing assets both in-house and via a creative agency, and included the management of each brand's campaign photoshoot, as well as product photography for online. Final marketing materials included but were not limited to: web banners, eDMs, catalogues, mail outs, in-store VM, advertising, and copy writing. Advertising and distribution of physical marketing material spanned Australia and New Zealand. I had a pivotal role in the launch, content creation and management of each brand's website. Online sales growth was 149% in FY15-16 for the Group, largely attributed to the launch and subsequent sales from these sites.

Started as a Fashion Designer, and have designed ranges for: Yvonne Black, Yarra Trail Mens, and BreakawayThis role involved range planning with consideration of sales results and overseas trend research, designing the range, collating specification packs in conjunction with the production team, creating storybooks, approval of strike-offs and lab-dips, and fit approvals alongside a garment technician.

• Created seasonal photoshoot concepts, self-sourced locations and talent, styled and photographed the shoots, retouched images, and designed marketing collateral such as web content and press releases. Also managed events like fashion parades, and liaised with local stores to show the ranges.• Fashion design, fabric and trim sourcing, pattern-making and garment construction of samples were personally handled. The business was kept local, using local manufacturers for embroideries, prints, and bulk garment production.• Miscellaneous skills that come with managing a small business including stock management and finance.