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Expert strategist, marketer and manager with leading international organizations. Kellogg MBA. Experienced in all aspects of business-to-business marketing, strategic planning, business planning, market research, communications, business development, sales, and managing international staff and projects. Particular strengths are analysis, problem-solving and communication, with experience in the electronics manufacturing, testing and certification, and association industries. Currently working with TekMark Growth Partners LLC providing market research and insights on the electronics assembly industry.
Sharon Starr
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Independent Marketer And ResearcherSharon Starr Jan 2020 - PresentGreater Chicago AreaAs a recently retired market research director with 45 years of experience in all aspects of business-to-business marketing, I can help businesses on an as-needed basis. I am currently on the team of TekMark Growth Partners LLC as a technical market research consultant.
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Director Of Market ResearchIpc - Association Connecting Electronics Industries Jul 2003 - Dec 2019Greater Chicago AreaIn a leading global association for electronics manufacturers, I headed a team that conducted more than 75 market research surveys per year and produced reports on electronics industry trends. In addition to providing a service to IPC member companies, my department functioned like a market research agency, conducting studies on market and technology topics for sale to the industry and the public. I had P&L responsibility for these programs and services. I was also a frequent speaker on economic and market trends at industry events. I chaired the international Statistics & Market Committee of the World Electronic Circuits Council and served on the American Marketing Association Chicago Chapter's Marketing Research Committee. -
Manager - Strategic MarketingUnderwriters Laboratories, Inc. Mar 2002 - Jul 2003Greater Chicago Area• Led cross-functional teams to develop new product lines to position the company for long-term global market leadership• Created virtual “Center of Excellence” to drive best practices in marketing to all business units worldwide in a decentralized organization• Developed global customer satisfaction measurement system• Managed the corporate performance metrics and re-engineered the metrics process• Created new market research strategy to improve data reliability and provide more mission-critical information at lower cost
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Corporate Manager - PlanningUnderwriters Laboratories, Inc. 1999 - 2002Greater Chicago Area• Re-engineered the corporate strategic planning process to work in a decentralized matrix environment and to drive quality in analysis and planning throughout the company• Led international cross-functional teams in Asia, Europe and North America to develop business plans for new ventures, acquisitions and strategic partnerships worldwide• Led cross-functional teams in scenario-planning process to develop plan for major investments in telecommunications testing facilities• Initiated and managed global capacity planning• Developed the business model for a proposed new information services e-business• Recruited and supervised international team of overseas planning managers -
Market Development SpecialistUnderwriters Laboratories, Inc. 1996 - 1999Greater Chicago Area• Discovered opportunity and developed new telecommunications network testing service, winning a General Manager's Award for new product development• Developed business case for globalization of the company, winning Board approval to invest in overseas expansion• Created methodology and analytical models for global analysis to support long-range expansion planning• Directed global analysis for worldwide expansion of operations• Developed the company’s methodology and tool kit for analysis of strategic alliances
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Senior Business AnalystUnderwriters Laboratories, Inc. 1994 - 1996Greater Chicago Area• Analyzed company performance and proposed strategies to enhance service delivery and distribution, leading to re-engineering initiatives• Developed 21st-century business analysis, forecasting the future of the industry and recommending strategies that were adopted to re-engineer and reposition the company• Directed development of business information database that supported business analysis projects, reducing project time by 20%, and enhancing consistency and quality of analysis
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Marketing Communications Group LeaderUl 1988 - 1994Greater Chicago Area• Headed global corporate marketing communications, including up to 15 staff, 7-figure budgets, and many contractors and suppliers• Developed integrated marketing communications campaigns that successfully launched new services and revitalized existing ones• Led re-branding initiative, creating new corporate identity that is still used today, over 20 years later• Led the development of the company’s 100th anniversary celebration and related communications• Wrote and produced the company’s annual reports, winning 3 Mercom ARC Awards, including a Grand Award for best in category• Developed a literature design scheme that unified the corporate look, simplified literature customization, and cut design costs by 50%
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What company does Sharon Starr work for?
Sharon Starr works for Sharon Starr
What is Sharon Starr's role at the current company?
Sharon Starr's current role is Former Director of Market Research at IPC International (global electronics manufacturing trade association). Conducting research for TekMark Growth Partners..
What is Sharon Starr's email address?
Sharon Starr's email address is sh****@****ipc.org
What is Sharon Starr's direct phone number?
Sharon Starr's direct phone number is +184761*****
What schools did Sharon Starr attend?
Sharon Starr attended Northwestern University - Kellogg School Of Management, University Of Wisconsin-Madison.
What are some of Sharon Starr's interests?
Sharon Starr has interest in Classical Music, Social Services, Rare Books, Literature, Travel, Arts And Culture.
What skills is Sharon Starr known for?
Sharon Starr has skills like Market Research, Marketing Strategy, Strategy, Cross Functional Team Leadership, Strategic Planning, Business Development, Business Planning, Product Development, Management, Marketing Communications, Competitive Analysis, Leadership.
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Sharon Starr
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Sharon Starr
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