Alterline are a creative market research agency, specialising in Higher Education. We help our clients understand more about the lives of students so that they can solve problems, develop and grow. We have worked on campuses with over 70 Universities from across the UK, conducting quantitative research as well as engaging individuals through our qualitative work from ethnographic studies through to focus groups and in-depth interviews.Alterline understands your sector and your students are our focus… what are they thinking, saying, doing? What do they believe in? What are they worried about? What are they dreaming about? How does this fit with your vision, your values, your strategic objectives, your short-term needs? We map the “fit”, identify the gaps, see the opportunities and take action.Contact me for a chat about research collaborations or commissioning your own bespoke project.

Live-in Care by The Good Care Group offers professional, award-winning care, companionship and friendship at a time when people need it the most. Our flexible service, rated as outstanding by the CQC, is designed to meet the needs of each individual whilst providing peace of mind for your loved ones. Often a better alternative to care homes, our service is designed to meet the needs of each person. The Good Care Group will provide you with a dignified service whether you require assistance with daily activities, personal health, or support with managing specialist conditions such as dementia

Based in the Wilmslow office, I developed key business partnerships and client relationships in and around Cheshire East to grow the health and social care offer for older people paying privately for support in their own home.Responsibilities, added value and results include:• Developed a full mix marketing plan to structure campaigns and drive lead generation• Networking and partnership development with health and social care stakeholders • Stakeholders and prospective client events – exhibitions, presentations, meet and greet • Digital and social media campaigns • Marketing collateral development

As Head of Sales & Marketing on an interim basis for Graham Keen Partnerships, I assisted the unique evidence-based positive psychology business to structure its marketing approach and increase its reach, delivering management consultancy and learning and development solutions for our FTSE 100 clients both nationally and internationally.Responsibilities, added value and results include:• Developed a 3 year marketing strategy and full mix marketing plan• Website structure and content writing• Digital and social media campaigns • Events for stakeholders and prospective clients • Lead and appointment generation with FTSE 100 clients nationally and internationally• Marketing collateral development • Webinar and taster product development

Leading a marketing and communications team of 5 people and managing the Group's marketing budget. My team provided a full-mix marketing and campaign management service covering both B2B and B2C, including brand development, digital marketing, lead generation, press and PR, market research and customer insight. We also provided a full internal communications service.Responsibilities, added value and results include:• Developing marketing strategy and full mix marketing plans, communications strategy, branding strategy and corporate social responsibility strategy • Refreshing and creating B2B and B2C brands for the Group including brand roll out, brand awareness planning and commissioning external branding agencies • Implementing lead generation programmes combining digital (website, social media, PPC, e-marketing) and traditional (Direct Marketing, Telemarketing) elements• Demonstrating ROI on marketing spend and effective budget management• Commissioning press and PR services to increase public and business awareness of the brands • Leading on political influence campaigns • Launching new products and services • Writing tenders, presenting for and winning major contracts • Customer relationship management of major B2B customers

Leading a team of 14 people in the delivery of a broad range of services for KHT and the First Ark Group including marketing, communications, governance and continuous improvement services.

I originally joined KHT/First Ark Group as Business Development Manager for the Facilities Management brand in the Group, (KHT Services) working both strategically and operationally to successfully grow the trading business in two and a half years from a turnover of just over £1 million to £5 million through contract tendering, cross-selling services and new product development

I joined the Federation as Business Development Executive, covering the North and Central regions. In an organisational re-structure, my post evolved into Customer Relationship Manager for the North. The Federation is a membership organisation and is the trade body for housing associations in England, offering a range of services to its members including management consultancy and learning and development which were focal to my role.The overall purpose of both roles balanced commercial consultancy and L&D sales and service delivery alongside the development of relationships with targeted members and member groups to ensure customer retention and growth. I continually exceeded my sales targets and built effective customer relationships.Responsibilities, added value and results include:• Customer insight and research • New product and service development for consultancy, L&D and conference services • Adding value to the membership offer for customers• Senior stakeholder management - CEOs and HR Directors

I joined Age Concern Training as a Marketing Officer and was promoted several times, leaving as National Sales & Marketing Manager. At this point I was managing a sales and marketing team of 11 people and was responsible for the commercial training role within Age Concern, developing and selling training services to businesses and delivering on government funded training programmes. I was responsible for the whole spectrum of marketing strategy, planning and sales activities – including creating a marketing strategy; designing and printing all marketing collateral; creating and maintaining a custom built customer database; selling training through my telesales team; project and product planning; bidding for funded projects and designing and delivering new services once we successfully secured the funding. I managed the budget for the sales and marketing office, exceeding sales targets in every single year and continually increasing turnover and profitability.

I joined Norwich Union from University as a graduate trainee and spent 18 months undertaking a variety of work projects across their sales and marketing department. I also worked to achieve my Chartered Institute of Marketing qualifications.The experience gave me an invaluable insight across the range of marketing tasks from market research to media work and direct sales to new product development.