As Monogram's Insights Explorer, I navigate the complexities of human perception and consumer behaviour to uncover hidden insights. I lead research projects, employing both qualitative and quantitative methodologies, to develop strategic recommendations that address our clients' unique challenges in property development, spanning various spaces, places, and experiences.

Provide research design and execution services across a range of domestic and international projects for high-profile consumer brands. Agency collaborations include Kantar, The Behavioural Architects, the Lab Strategy, Hummingbird Insight and Monogram design studio.

Developed and executed scalable marketing strategy for new payment app Beem It, drawing on data, research and behavioural insights to drive new user acquisition and achieve aggressive growth targets.

Worked with senior business stakeholders to develop a comprehensive customer acquisition strategy for Osko/PayID instant payments.

Worked with Accenture Interactive to create a digital transformation roadmap, utilising extensive customer research to identify business critical CX initiatives.

Provided leadership to a small team of marketing and eCommerce specialists, developing and executing marketing strategies to achieve acquisition, retention and growth objectives.

Implemented B2B marketing strategy for new industrial diesel engine range.

Immersive experience with 1.5 year job rotation in B2B sales, trade marketing and NPD.