I'm an author, creative copywriter and content marketing coach. On a mission to help businesses get clear on who they are so they can create marketing people love and win more of the right work.What you say - your story - and how you say it - your voice - underpins your business development strategy, and I help my clients get both sides of this equation right. How can I help you? Business development has changed. Content marketing is big news right now and many businesses are rightly keen to get in on the action. More leads, lower costs per lead, more referrals, increased brand visibility – it works – I witnessed the benefits for clients and for Valuable Content for over 15 years. But how do you make it work? That’s the problem I can help with. My clients are often the unsung heroes in their field – expert businesses whose customers rave about them, but who aren’t winning enough of the right work. I help them:• learn how to position and market what they do in a way that adds value and feels right • create a content strategy that aligns with their business development and life goals• work with them to make their story clear and compelling • get their website right for digital marketing• keep them focused on what clients + customers need to see and hear• support them month by month in creating content that pulls in the right leadsI run the School of Valuable Content with the fabulous Sonja Nisson. We teach business owners and marketers what to say and how to say it so that they make more impact. Come to our school to free your ideas and change the world! I was the Creative Director of Valuable Content and am co-author of Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success. My background is as a wordsmith and creative content creator. Before writing for business I worked in radio and television production, and am skilled at finding the best way to tell the story. My superpower lies in knowing what people need to hear.