Sharon firmly believes that life is a continuous learning experience, and she always craves new ideas, collaborations and stories to fuel her passion for communication. Sharon has worked with CEOs to act as the change agent to realign the organisation's structure through proper communication techniques and channels. Played a significant role in successfully rebranding companies and establishing new product brands for domestic and international markets. She possessed a practical understanding of the full spectrum of marketing and communications, from branding to marketing communication and project management. She is an excellent team player who can interact with all working levels within an organisation, including the top management.Sharon’s experience in local SMEs and MNCs has given her different perspectives on how various organisational structures work. These experiences have bestowed her with a wealth of knowledge in the different facets of branding and communications operating at different business organisation models. She is also part of the management team that has grown her family's food business from a single market stall to a cafe chain supported by its central kitchen facilities. Currently, the company also manufactures for five-star hotels. The experience from the family business has enabled her to truly understand the struggles of budding SMEs operationally. During her free time, she immerses herself in all things related to food. She loves reading up on the latest food trends, food manufacturing news/articles/journals and most recently, food nutrition.Expertise: • Communication strategy• Marketing Communications• Branding and Marketing• Branding and Identity• Brand Management• Campaign Conceptualisation• Campaign Implementation• Project Management• Product Conceptualisation and Development• Tradeshows and Events Production• Online Marketing, Content Management