Sharon Glenn, Mba Email & Phone Number

Dallas, Us

6 Degrees Media is an accomplished marketing and consulting agency that creates enriching experiences and impactful stories that drive real interest in the services or products of our customers. 6 Degrees Media is committed to executing best practices and going above and beyond industry standards to provide viable solutions for customers in all things marketing, data & analytics, brand awareness, and social media. Our partners include: Laxxon Medical, DigiBuild Software, Costa Rica Software Services, Optaderm, Kamino Software, Simshop, and many more! • Responsible for content, voice, launches, and campaigns, to grow multiple entrepreneurial businesses • Develop business plans and strategic growth planning for B2C and B2B clients, including rebranding, mission and vision design, content and creative strategy• Create documentation and digital initiatives for investor and client proposals• Devise digital campaigns and support those campaigns with planning and KPI tracking, CRM analysis, email marketing, nurture and marketing automation campaigns, SEO, SEM, organic social and programmatic ads

Plano, Tx, Us

• Developed and implemented the content strategy across multiple digital channels, including the website, social media, and email marketing to increase brand awareness, engagement, and sales, resulting in a 20% increase in website traffic and a 30% increase in digital engagement• Guided an eight-person team of content creators, editors, programmers, and designers to ensure high-quality and timely delivery of content• Created and optimized digital content, including articles, videos, infographics, and social media posts, to improve user engagement and search engine rankings• Analyzed website traffic, social media metrics, and other KPIs to identify opportunities for improvement and adjust content strategy accordingly• Increased brand recognition and awareness through the development and execution of successful digital marketing campaigns and improved search engine rankings through the use of strategic keywords and optimized content

San Jose, Ca, Us

Responsible for content, voice and campaigns, to help to grow a private facilities management company through organic and paid marketing initiatives. Directly supported eight in-house sales personnel and three business development associates with collateral, thought leadership pieces, videos and website updates.• Redesigned the digital communications process to include a segmented, multi-platform, time-altering, repeatable strategy that increased engagement 37%• Designed content ideation based on channel personalization and created common content clusters to grow influence and drive success• Responsible for conceiving, planning and executing distinct marketing campaigns and initiatives the grew sales 38% during the 2020 pandemic• Develop marketing collateral to drive brand awareness and thought leadership, including video content, blog posts, website content, articles, social campaigns, press releases, email nurturing, advertising, B2B and B2C communications• Manage multiple projects and allocate, organize and plan resources to meet agreed delivery dates - including working with cross-functional teams to launch marketing collateral and other sales enablement tools• Partner with key stakeholders (C-level, Product Sales and Senior Leadership) to create and deploy value-driven messaging that engages and attracts leads

Developed processes and platforms to increase the impact and strengthen financial advisor-client relationships through holistic, tax-smart wealth management services and becoming more relevant. • Created strong recruiting campaigns, consistent messaging and smart vendor relations to increase Y-o-Y leads 16% with a 1% affiliation increase and 41% budget savings• Reviewed and reduced the number of communications sent to independent advisors to make the message more impactful, and in turn increased readership 400%• Launched consumer-friendly videos that displayed thought leadership and market relevance, allowing advisors to share timely information and increase viewership 500%• Improved internal communications among staff and departments in order to help drive consistent messaging and processes throughout the business.• Worked with executive leadership to reduce the number of advisors on the books while driving production, creating a record year for AUA and AUM• Managed innovative cross-company programs that created over $4 Mil in revenue its first year and is on track to bring in an additional $12 Mil over the next five years

Baltimore, Maryland, Us

The Corporate Brand Group is rebranding the $208 Billion Transamerica image, making it mobile first and experience driven. We’re completely rethinking and retooling the way millions of customers interact with Transamerica throughout the U. S. and Canada.• Helped develop a holistic customer experience through brand communications across platforms and audience groups by creating valuable content that was findable, readable, understandable, empathetic, actionable, and shareable• Increased touch points 40% which enables multiple cross-selling opportunities throughout the customer journey• Used experiential marketing in social media to give participants the opportunity to connect and share with others, creating a collaborative environment, while also showing potential customers what they're missing• Created interactive content that combined visuals, stories, and participation, which lead to higher rates of retention learning and highly shareable media while creating relationship between the brand and the consumer

Baltimore, Maryland, Us

The Financial Services Group served the financial institution market with a broad product portfolio, including technology products and a variety of proven marketing solutions.• Managed the social media platform for a $301 Mil division and increased engagement 400% within 18 months, through grassroots interactions, original, and curated content • Developed easy-to-read agent communications, B2B and B2C content that made complex topics simple with attention-grabbing openers and compelling conclusions with the end-goal of driving profitable customer actions• Responsible for copywriting communications, including: consumer collateral, direct marketing, digital marketing, social media, thought leadership, advertising, video scripts, gamification strategy, game design stories, and blogs• Creatively solved communication challenges and expanded the brand’s digital footprint 200%

Baltimore, Maryland, Us

Supported 300,000 policyholders and 6,000 sales advisors through marketing campaigns, product launches, and sales promotions that increased sales from $1 Mil to $25 Mil. • Responsible for copywriting communications that included: digital advertising, website copy, print ads, print materials, marketing collateral, and weekly e-newsletters• Turned market and industry trends into captivating stories to help increase sales• Lead three additional temporary copywriters, to produce the accurate collateral efficiently through continuous voice and tone• Developed nationwide marketing and employee communication plans for McDonald’s, AAA, Girl Scouts, Tuesday Morning, Transamerica, Totes-Isotoner, and the NFL

Supported five major associations with over 430,000 small-business members in sales and marketing efforts through market research, request for proposal support, collateral design, and written content. Executed marketing campaigns, sales promotions, member retention, and public relations efforts. • Managed three creative communications staff members within a department that was in charge of all marketing content, including: direct mail, brochures, articles, e-marketing, print ads, and other communications.• The primary editor and ghost-writer (on behalf of the President and/or major board members) for three magazines and fourteen monthly e-newsletters• Developed and implemented new creative concepts for direct mail, print, and Web, including working with outside PR and advertising agencies and managed the concepts from initial idea through implementation• In collaboration with HealthMarkets Health Insurance, oversaw the development and production of content to help promote each individual association to members and potential members, investors, public officials, and the press• Worked closely with the Training & Events team to develop training materials, event themes, and event collateral

• Executed and coordinated creation of content and design for marketing printed collateral• Developed and managed outbound business partner and membership campaigns, including mailing list management and opportunity targeting• Developed and coordinated repeatable “customized” turn-key request for proposal response capabilities• Assisted in executing pro-active account management in conjunction with client relations staff

Assisted the Executive VP and Chief Information Officer with marketing and business development activities for this provider of bundled real estate products and services. Focused on internal development, strategic partnerships, and alliances. • Oversaw and coordinated the operational aspects of ongoing projects and served as liaison between project management and planning, project-team, and executive management• Researched problems, analyzed project requests, maintained timelines, determined requirements and feasibility, documents workflow, and recommendations• Combined marketing and public relations to play a significant role in defining image, reputation, and market position• Coordinated, edited, and created internal and external marketing communications, including: flyers, brochures, sales letters, informational packets, website editorial, press releases, and other media releases

Master Of Business Administration - Mba, Communication And Media Studies

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services