I managed Tarkett’s largest and most profitable product line, Wall Base & Accessories, to support our distribution partners while continuing to build on the established reputation and leadership position of the premium Johnsonite brand. Researching and integrating market trends, competitive analysis, and Voice of Customer (VOC), I managed lifecycle planning to rationalize skus, upgrade technology, and introduce new products to maintain our design leadership in the market and meet aggressive sales goals.

I developed a rebranding strategy for TCP branded products as well as worked with third-party vendors to develop packaging for private label brands such as Walmart’s Great Value brand, Home Depot’s Commercial Electric brand as well as other retail DIY chains. I created marketing programs bringing together stakeholders such as ENERGY STAR, Walmart and individual utility implementers all with a common goal of consumer education. I created an extensive program for the ENERGY STAR World Tour to increase awareness, educate consumers and increase retail sales that was implemented at a national level.I worked with a cross-functional team to provide creative content for marketing materials including technical bulletins, catalogs, spec sheets, brochures, promotions and social media. Prior to this position, I worked at TCP as Sr. Manager Product Development from 2006-2009. In this position I identified and evaluated new product concepts to determine design feasibility and profitability.