Sharon Theresa Pinto, M.A. Email & Phone Number

Riviera Beach, Florida, Us

- Published with 28 photos in Cottages and Bungalows magazine, Flea Market Decor magazine, and Woman's World magazine with a readership of 1.6 million- Managed the development and execution of digital content for all social media channels (Facebook, Instagram, Pinterest, TikTok, YouTube)- Defined KPI targets and developed social media strategies to increase revenue, website visits, subscribers, or social media reach/growth.- Developed engaging content with creative solutions for social media platforms by creating and editing written, video, and photo content.- Generated $100,000 in revenue by conceptualizing and creating a social media AD and generated $15,000 in revenue in Facebook groups.- Created a calendar to align with holidays, industry trends, competitor activities, and customer insights to inform marketing strategies.- Collaborated with teams to develop and execute integrated marketing campaigns across multiple channels (website, email, text, social)- Analyzed data in Google Analytics and social media analytics to measure campaign performance and identify optimization opportunities.- Presented social media plans, marketing ideas, analytic reports, results, and recommendations to leadership to ensure maximum ROI.- Identified industry best practices, emerging technologies and new marketing trends to improve social media campaigns and strategies.- Managed and advised influencers, affiliates, photographers, and partners to develop social content for mutually beneficial relationships.- Researched, tested, and leveraged 3rd party social media tools to schedule posts and campaigns, such as Later.

Riviera Beach, Florida, Us

- Published and featured in Woman's World Magazine with a readership of 1.6 million- Create engaging written, photo, and video content for Instagram, Facebook, Pinterest, and TikTok- Track social media analytics, website traffic, and website sales using Google Analytics for any opportunities- Research trending photo and video content to recreate content across social media channels- Collaborate with and guide influencers in creating current on-trend social media content with home decor items- Create write-ups for home decor item listings on website- Collaborate with other departments to gather key marketing information for home decor item listings on website- Provide recommendations to increase social media following, engagement, and sales

Mclean, Va, Us

Genève, Switzerland, Ch

- Updated diverse communication channels for staff, e.g. intranet, mobile, social media, print, digital screens, and communications.- Wrote engaging content for staff intranet, including staff features, new stories, and updates from HR, IT, and Finance.- Wrote all content for the weekly internal staff newsletter.- Maintained contact with key stakeholders for news gathering and to develop innovative ways to align a global organization.- Suggested and implemented the organization’s first acronym dictionary for staff on the intranet with over 300 acronyms.- Presented new ideas for engaging staff content, such as introducing a new Meet the Team staff feature series.- Ensured internal communications messages are consistent across all mediums and for different departments of the organization, as well as consistent with external communication messages.- Tracked metrics of communications channels to measure their effectiveness and implemented improvements where necessary.- Maintained editorial calendars for a variety of communications channels.

Genève, Switzerland, Ch

Global and Local Event Planning- Planned a global IT Summit for IT Leadership in Cardiff, UK, which consisted of planning a 2-day agenda, booking office meeting rooms, flights, and hotels, arranging for catering and restaurant reservations, and quickly accommodating/adjusting for sudden changes due to outside reasons.- Planned an IT team activity that included sending out invitations, coordinating with an outside company to arrange for an all-day activity, and making reservations for a team lunchManages Schedule for the Chief Digital Officer (CDO):- Collaborating on a daily basis with internal staff and external vendors to arrange meetings for the CDO that meets everyone's needs in different time zones- Keeps CDO informed of major upcoming events/meetings that requires attention/attendanceInternal Strategic Communications:- Manages and consolidates the Quarterly Business Review (QBR) updates for the IT Leadership Team- Manages and consolidates the IT Weekly Status Report updates for the IT Leadership Team- Provides suggestions on how to improve internal communications such as weekly Outlook notification reminders with a list of action items due and consolidated IT weekly status report for the IT Leadership teamIT Finance Planning- Manages all finances for the CDO-Creates and processes all purchase requests for IT

Dearborn, Michigan, Us

Global IT Strategy and Corporate Communications, Office of the Chief Information Officer: I manage global corporate communications requests for 5000+ employees within Ford's IT department, as well as manage internal communications for the whole IT building. Tasks require business analysis and providing digital solutions for developing communications strategy & process improvements for web content.IT Business Office Governance and Communications Team: analyzing current IT business office communication processes/procedures and providing digital solutions for improving communications- Creating new SharePoint sites with improved UX/UI, managing and updating content on SharePoint sites- Established editorial standards for business office memos, wrote, edited, and proofread all business office communications- Managed communication analytics/metrics and created monthly reports- Managed and designed digital signage for the building's digital screens- Directed, filmed, edited, and proposed ideas for videos- Photographed internal office events- Designed and created posters and digital signageGlobal Editorial Team: Wrote, pitched ideas, and conducted interviews with experts for feature articles on trending tech news, internal office events, and employee spotlights in which articles have landed in the top 3 trending articles for the month on the @FordIT company website- Created strategic proposal plans for improving internal communicationsAccomplishments:- Saved company thousands of dollars by recommending a new internal communications strategy - Developed several high quality articles and videos that reached the top 3 most viewed for that particular month throughout the 10,000 person IT organization- Led project for designing new global SharePoint site for 10,000 users- Led training sessions, trained 90+ people on how to use communication tools, and created training documents- Received a Ford Recognition Award from Leadership for producing high quality work

Arlington, Va, Us

I was responsible for the development, design and execution of creative concepts for leading-edge digital solutions. I collaborate with information architects/designers, developers, and content strategists as a part of the creative process.- Created layouts applying design principles such as color, typography, photographic selection, organizing elements and usability- Developed creative ideas based on criteria in creative brief and/or direction from senior leadership/client, collaborating with team members and copywriters- Applied style/brand guides in the execution of existing concepts- Ensured quality and preparation of deliverable for handoff to interactive developers, printers, client, etc. - Provided rationale for design choices; assure design meets business objectives in creative brief- Developed sketches/storyboards to present to senior team; assisted in rationale and strategy for ideas- Helped in the development of processes to streamline production (i.e. created templates).- Presented design concepts and prototypes to clientsAccomplishments:- Increased voter participation and streamlined voting process by creating a new digital voting system for the IMF on desktop, tablet, & mobile Increased- Increased Sapient’s twitter user engagement by 56% & following by 26% within 1 month- Increased Sapient’s instagram user engagement by 103% & following by 14.2% within 1 month

Paris, Ile De France, Fr

As the Communications Officer, I led the visual branding and design for World Radio Day 2016 (WRD). The main focus of my work consisted of improving the World Radio Day logo and other visual branding, including creating mock-up web design layouts for the temporary WRD 2016 holding website, the World Radio Day 2016 website, designing the media kits for participants and developing online/offline community engagement. I also managed video production, including filming, editing video content, and advising outside video filmmakers/producers. I was responsible for developing visibility actions for World Radio Day 2016. I suggested and implemented online and offline actions for achieving higher visibility.I researched, wrote, edited, and translated news articles, identified and contacted partners, and created multimedia materials. I also assisted with the draft of replication proposals of projects, reviewed, proofread, and edited reports.- Created the official branding for World Radio Day (WRD), including designing the website, a new logo, digital/ printable banners, posters, an infographic, printable photobooth props, videos, & other graphic elements- Designed social media images- Assisted with strategic planning of the WRD program & social media community outreach Accomplishments:- Designed social media images that went viral online & became UNESCO’s top Twitter posts for February 2016, where tweets got over 100,000 views each in comparison to most of UNESCO’s tweets at 20,000-30,000 views each- Created wireframes and designed layouts for the WRD home page & holding page, which gained over 11,000 views in one day with a 3% bounce rate & an average session duration of 00:03:37

New York, Ny, Us

I worked as a runner for the #Cities4Climate conference during COP21. The conference was held at Hotel de Ville and included: Paris mayor Anne Hidalgo, President François Hollande, UN Secretary-General Ban ki-Moon, and other well-renowned world leaders

- Public Relations & Marketer: Wrote and sent pitches through social media to promote the CEO’s book- Editor: Wrote blog posts about domestic abuse

Washington, District Of Columbia, Us

I worked as Chief-of-Staff for Peggy Baker (Business Management Director) and with Kay Robinson (Project Management Director) under the Enterprise Shared Services (ESS) division in the Operations and Technology (O&T) department at Fannie Mae. I managed the initiative for the creation of two new Sharepoint sites; the new ESS website and the new intern website.Accomplishments:Increased time efficiency and improved internal communications by designing & rolling out a new website for 800+ users within the company

Washington, District Of Columbia, Us

I worked under Heather McAuliffe (Project Manager) under the Knowledge Management (KM) division in the O&T department at Fannie Mae. I re-designed old Fannie Mae Sharepoint websites, making them more cohesive and run more efficiently between different Fannie Mae teams throughout the country. I was also the Lead Design Editor for the first Fannie Mae Intern Handbook, designing page layouts and training other interns in page layout design techniques.

Master Of Arts (M.A.), Global Communications

Bachelor Of Arts (B.A.), Communication And Media Studies