Sharon Van Iersel Email & Phone Number

Tilburg, North Brabant, Netherlands

Eindhoven, Noord-Brabant, Nederland

✔️ Responsible for managing and optimizing an assortment of over 1,000 products in the Household category.✔️ Experience in the following product categories: home decoration, seasonal, candles, air fresheners, shoe polish, bathroom accessories, storage solutions, and textiles.✔️ Proactively source new products and identify market trends by attending international trade fairs and participating in sourcing trips to Europe and Asia. ✔️ Successfully organize tenders and negotiate with international suppliers to secure optimal purchasing terms.✔️ Ensure timely replenishment of regular stock and the procurement of custom orders, with a strong focus on meeting specific customer requirements.✔️ Lead and support a team of Assistant Buyers, focusing on teamwork, professional development, and delivering outstanding results.

Eindhoven, Noord-Brabant, Nederland

Waalwijk, Noord-Brabant, Nederland

Leader in the Dutch kitchen industry. Working for the high-end furniture formula PIET KLERKX. ✔️ Adapting the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term for ensuring the brand consistency. ✔️ Ensuring that the marketing activities are aligned with the brand and company values.✔️ Creating, developing and managing the retail/campaign calendar and promotional collateral to establish and maintain product branding.✔️ Planning and executing all communications and media actions on all channels (online, offline, out of home and social media).✔️ Managing both internal and external relationships.✔️ Organizing business-, sponsor- and VIP events. ✔️ Supervising and organizing photoshoots and video assets.✔️ Coordinating brand- and influencer collaborations.✔️ Measuring and reporting on campaign performance and assessing KPIs/ROI.✔️ Optimizing instore and outstore concepts. ✔️ Managing the marketing budget.

Breda En Omgeving, Nederland

Global leader in the dairy industry. Working with the brands: Président, Galbani, Salakis & MinusL (Lactalis) and the Nestlé desserts: Bros, Rolo, Kitkat, Smarties & Lindahls Kvarg (Lactalis-Nestlé). Within the sales department I am responsible for generating insights using big data analytics:✔️Analyzing data and insights to determine industry and consumer trends. ✔️Monitoring promotional trends, initiatives and competitor actions by (sub) category, priority channels and strategic customers. ✔️Identifying and recommending promotional opportunities for the Lactalis Group categories and brands. ✔️Shopper research (qualitative): clear understanding on shopper behavior. ✔️E-commerce activation: Ensuring the right product packshots, product information and search engine optimization for the shopping sites. ✔️Support the key account managers, higher- and middle management.

Master Of Science - Msc., Marketing Management

Master Thesis: "Product placement in fashion vlogs on YouTube".

Pre-Master Marketing Management

Bachelor Of Business Administration - Bba, Marketing & Sales