Sharon Tom Email & Phone Number

Los Angeles, CA, US

• Tom Digital Advisory specializes in growing logistics and DTC companies across the product lifecycle, from inception to scaling to 9 figure revenue.
• Co-founded an early-stage efficiency logistics startup, introducing innovating solution to enhance operational transparency and drive cost efficiencies
• Advised C-suite executives across multiple industries on identifying high-potential investment opportunities and crafting product strategies that accelerate market entry and optimize growth

Los Angeles, CA, US

I teach a Product Management course to help MBAs prepare for the world of Product Management.

New York, NY, US

Chief is a private network designed for the most powerful women in executive leadership to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Miami, US

• Pantaya has been acquired by TelevisaUnivision, the world’s largest Spanish language media company. I led the merger of three streaming services, which are now all part of ViX, the fast growing streaming arm of.
• Developed and executed comprehensive lifecycle marketing strategies that boosted customer engagement and drove a significant increase in retention and improvement in customer lifetime value, solidifying long-term.
• Led a cross-functional team of over 100 marketing professionals, fostering collaboration and achieving significant gains in team efficiency, productivity and overall performance
• Implemented advanced marketing automation and segmentation strategies, reducing churn and enhancing customer satisfaction through targeted, personalized customer interactions
• Championed alignment between product launches and marketing, resulting in an adoption rate increase of new features, driving significantly enhanced customer engagement and retention
• Identified and analyzed key performance indicators to evaluate the effectiveness of marketing initiatives, enabling data-driven decision-making

• Pantaya was the premiere destination for streaming Spanish language entertainment in the U.S. and launched by Lionsgate and acquired by TelevisaUnivision. I owned the Product Management, CRM and Customer Service teams.
• Developed a cohesive digital strategy across product and marketing to increase subscriber growth across acquisition and retention by 20% that successfully hit our goal of 1M paying subscribers
• Led the migration and build from an existing white label solution to a new tech stack to unlock new digital growth opportunities
• Developed and implemented processes to drive efficiency and hit deadlines with marketing
• Expanded AB testing initiative to cover all funnels and top platforms that drove +$3M in revenue
• Led ASO AB testing initiative to increase downloads by ~300k over the course of a year.

Manhattan Beach, California, US

• BCG Digital Ventures (now BCG X) is the corporate innovation, investment and incubation arm of Boston Consulting Group. As for my role, I partnered with corporate partners to build and launch innovative startups, new.
• Developed and implemented a custom prioritization scorecard to evaluate multiple investment opportunities, enabling data-driven decisions and aligning resources with high-impact projects
• Built and launched Ware2Go, a warehousing and fulfillment marketplace, from concept to execution and recruited the founding leadership team to establish a scalable operational model
• Directed daily operations and led a 45-member cross-functional team across product, design and engineering, fostering collaboration and driving alignment to achieve key product milestones and business.
• Played a pivotal role in securing $80M in funding by demonstrating product-market fit, strategic vision and potential for scalability to investorsIdentification of pivots and new investment opportunities for early.
• Spearheaded a strategic pivot and redefined the product roadmap for an enterprise SaaS client, securing $10M in Series A funding by aligning product-market fit with new customer segments

Los Angeles, CA, US

• Flipagram allows users to create and share compelling, visual stories with the music they love. Backed by Sequoia and KPCB, Flipagram was acquired by Chinese startup Bytedance (Toutiao) and is now TikTok.I led the.
• Launched special events creation campaigns that re-engaged existing users and lifted creation by 20% and views by 32%
• Drove AB testing of current registration funnel to reduce uninstalls and drop-off by decreasing the number of registration prompts
• Devised and implemented an international sharing strategy to maximize views and acquire new users

• DogVacay is a pet boarding marketplace connecting pet owners with families willing to take care of their pets while they are away. Backed by Benchmark and First Round Capital, DogVacay was acquired by Rover in 2017 and.
• Designed and executed a new lifecycle marketing system for dog boarding hosts to improve host engagement and conversion
• Implemented a sitemap test that increased SEO ranking for top neighborhood search pages; 58% of neighborhood search terms went from unranked to top ten search results; this growth hack yielded 22% more organic visitors
• Spearheaded change to our cancellation policy and streamlined the user flow to increase our revenue by 14%

El Segundo, CA, US

• ShoeDazzle is an online e-commerce site offering personalized and stylish ladies footwear handpicked by fashion experts. It was acquired by JustFab in 2013 and is now part of the TechStyle portfolio of brands. I led.
• Managed product initiatives through their entire lifecycle, including strategic planning, concept and requirement definition, technical implementation, and post-launch evaluation
• Conducted web and user data analysis in order to identify opportunities for improvement, and inform project prioritization for the product team. Create ROI models as needed to inform definition of product roadmap
• Worked across the organization to support iterative testing initiatives: aggregate marketing and product testing initiatives into testing pipeline, ensure that proper evaluation metrics and testing methodology have.

• Style Manor offers a holistic shopping experience by curating sets of women's jewelry and handbags, along with offering fashion advice from a stylist.I founded an accessories ecommerce store and marketed the company.
• Created and implemented an aggressive digital marketing campaign through partnerships with bloggers and built online communities through Facebook and Pinterest that doubled customer acquisition in 2 weeks.
• Developed use-case scenarios, website mock-ups, and requirements based on researching and analyzing industry trends
• Optimized website to be user-friendly and implemented analytics to track sales and web traffic growth from member acquisition

Seattle, WA, US

• Amazon is an international e-commerce website for consumers, sellers, and content creators.I partnered and strategized with apparel vendors (including sales and operations) to improve their business models and product.
• Leveraged databases to develop new methodology and metrics that report fashion vendors’ performance and other new products to improve sales by $13.8M; this will roll out to 70% of Amazon’s retail groups
• Marketed product delivery proposals to vendors by highlighting the sales and customer demand analysis that will increase product availability on Amazon.com. This is projected to grow click-through-rate by 2.3% over 3.

Santa Clara, California, US

• Intel is the world's second largest semiconductor manufacturer. At Intel, I established budgets and planning infrastructure for the Atom and System-on-a-Chip Division representing annual spending of $150M and 1,000.
• Designed and implemented a system to track project spending affecting 10,000 employees; honored with “Divisional Recognition Award” for saving 150+ hours per manager each year
• Executed process improvements by automating spending tracker that saved 100 hours per analyst per year through writing macros; honored with “Productivity Improvement Award”
• Directed decision-making process, researched and proposed quarterly reductions on average of $5M by providing counsel and budget information to senior management through cross-functional, group meetings
• Collaborated with analysts and cross-functional management in engineering and operations to develop and implement tools

Mba

Ba, Economics, Asian American Studies