AppFolio is a provider of cloud business management solutions for the real estate industry. The Company’s solutions enable its customers to digitally transform their businesses, automate and streamline critical business operations.

SecurityScorecard is the global leader in cybersecurity risk ratings, SecurityScorecard is headquartered in New York City.

• Successfully led cross-functional team to develop an enterprise-wide strategic growth product from conception to launch. Defined near and long-term product strategy, product roadmap, GTM strategy and KPIs for success. Built consensus, removed obstacles, and launched the new product within tight timeline.• Created new product pricing strategy and produced solid ROI with millions of dollars of incremental revenue for CO-OP while delivering outstanding value and services to clients.• Developed great product insights based on product performance analytics and competitive analysis to enhance product positioning and long-term profitable growth. Led business planning and actively managed product P&Ls.

In this role, I developed new GTM strategy for Fintech startup focused on mobile payments partnering with Wechat Pay and Alipay. Engaged with prospective partners face-to-face and successfully signed multiple high-profile partnerships. Played key role in building and growing the business from 0 to 1. Wore many hats and did whatever it takes with a can-do attitude.

During my time in Visa Global Commercial Products and Sales, I played a key role in reversing the declining growth and positioning our business for long-term sustainable growth.• Product Strategy: Teamed closely with senior leaders to define and implement product strategy and roadmap based on data-driven analytics, market research and competitive analysis. Successfully identified Visa commercial products’ strength and areas for improvement. Created solutions for regaining market share for large customers while increasing profitable growth at medium and small customers. • New Partnerships: Worked closely with Head of Commercial Partnerships to establish new strategic partnerships with Fintech companies across customer segments and verticals to drive incremental revenue growth. • Product Management: Actively managed product P&Ls. Proactively solved business problems to address declining growth by performing comprehensive market share analysis and product gap analysis. Successfully identified what products and clients were causing the loss of market share and the reasons behind it. Worked with product teams in creating solutions with new product features and platform capabilities. Led cross-functionally teams from Product, Sales, Engineers and Operations to execute business initiatives. • Business Operations: Created and presented quarterly business review (QBR) on volume, revenue, market and product trends, vertical performance using quantitative and qualitative analysis with actionable strategies. Developed monthly scorecards with KPIs. Led payment volume and revenue forecast for annual operating plan. Led strategic investment analyses, financial modeling and business cases to support business decisions. Managed weekly, monthly and quarterly business reporting and analysis. • Collaboration: Established strong partnerships with various business areas as their well-respected and trusted business partner.

Earlier in my career at Visa, I managed business operations and forecasting for Visa Consumer credit card business. Played a key role in revamping stagnated consumer products and creating tiered products. I led cross-functional teams during strategic projects to identify business opportunities and suggest new tactics. I also conducted market research and analysis to locate product and industry opportunities.• Product Strategy: Worked closely with product team to revamp stagnated Visa consumer credit products and platform. Played a key role in creating tiered products (Visa Signature, Visa Rewards and Visa Traditional), with clear differentiation in terms of product features, pricing and benefits, and customer segmentation. The new product strategy was hugely successful with quick customer adoption and drove multi-year high growth for Visa consumer credit products.• Product Management: Proactively managed the performance of newly created products. Led product initiatives to test and evolve new product features to increase revenue and to provide best customer experience. Spearheaded comprehensive market research and competitive analysis and identified business opportunities to drive incremental growth. Created and presented market share analysis to executives and received great reviews for the market insights which led to new business strategies.• Business Operations: Conducted quarterly business performance review (QBR) and presented recommendations to senior leaders from various teams, including Products, Sales, Marketing, Corporate Strategy, and Finance. Led cross-functional analytical projects to drive Visa’s revenue growth. Developed Visa forecasting methodology, which significantly improved forecasting accuracy and transparency. Managed monthly and quarterly business reporting and ad-hoc analyses.

Led the valuation team and managed profitability of $20B portfolio with 200+ P&Ls. Developed portfolio management strategy with key metrics. Presented quarterly portfolio overview and competitive analysis to senior management with recommendations. Proactively worked with various business units to implement corrective strategies upon identifying profitability issues.