Sharon Mcgrath work email
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I've managed brands and bottom lines thru acts of terrorism, civil and political unrest, economic nose dives, and a global pandemic. Nothing scares me. I eat business disruption for breakfast.I was hooked on marketing and advertising from the minute I read The Hidden Persuaders by Vance Packard when I was a kid. I’ve been fascinated ever since by how every aspect of marketing holds the power to influence us, and drives brand affinity, sales, and loyalty. As Simon Sinek says – people align with brands that believe what they believe. This means the foundation of strong brand development and stewardship begins by deeply understanding what your brand really stands for, and requires nurturing connections with people who share your beliefs. Building authentic trust leads to brand unicorns. I’ve had the good fortune to have many mentors at some great companies. I love what I do, and take as much pride in building talent as I do in delivering business value. Of course, these are inextricably connected. (Spoiler alert: Being kind will always win the day.)I’m an Army brat so YAY for discipline, structure, process, and organization. I love great movies, theater, literature, and wine. I'm a complete word nerd, and fully embrace AI to continually learn and improve. Puns make me happy. I make mistakes, but don’t repeat them. I trust until given a reason not to. I’m generally optimistic, and embrace change and possibility enthusiastically. I’m ridiculously competitive, but keep it in check (usually). I love to please, but am not afraid of addressing conflict constructively. My goal in life is to do great, meaningful work, and to give back as often as I can while soaking in the biggest blessings of my life – my family, friends, and pets. Admittedly, I get peeved when people don’t say “thanks” when I hold open doors, but I’m working on it.
Classic Vacations
View- Website:
- classicvacations.com
- Employees:
- 363
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Head Of MarketingClassic VacationsTexas, United States
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Vice President Of Brand And Marketing CommunicationsLovingly Jun 2021 - Apr 2024Fishkill, Ny, Us◦ Promoted into role to build brand awareness, turnaround company reputation, and grow revenue ◦ Boosted customer NPS by 81% from Q423 to Q124 through consistent, audience-centric comms◦ Exceeded Q423 revenue goal by 118% and Q124 revenue goal by 187% with strategic email marketing◦ Improved reputation from an average of 1.7 to 4.3 stars by actively monitoring and managing company reviews on job boards, Google, and social media platforms◦ Doubled sales leads through strategic industry event activations, social media strategies, Google ads, personalized emails, newsletters, targeted education, testimonials, articles, blog, and other channels◦ Built consistency by creating brand guides and content calendars for all audiences and channels◦ Defined company vision, mission, and values to strengthen employee engagement and alignment◦ Drove an estimated $300K in incremental revenue with a low-friction customer referral program◦ Led decisions with data from tools such as Marketo, Intercom, and Hotjar◦ Leveraged AI daily to improve operational efficiency, productivity, and work quality -
Founder & ConsultantMcgrath Marketing, Llc Jun 2020 - Jun 2021◦ Contracted with businesses to provide strategic branding, content, and design management services to develop brands and reputations, specializing in startups◦ Crafted names, logos, and first-ever brand guides to create consistent and powerful brand identities◦ Overcame awareness obstacles by leveraging media contacts to secure industry editorial coverage◦ Built websites to showcase customer stories, testimonials, and unique value propositions◦ Advised C-Suite executives on a wide variety of strategies ranging from
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Managing Director, Global Marketing & CommunicationsVirtuoso Travel Jun 2006 - Jun 2020Fort Worth, Tx, Us◦ Recruited to strengthen relationships with key stakeholders to drive operational efficiency and effectiveness and to grow company revenue◦ Built global communications plans to support business priorities by translating sales objectives◦ Advised and supported C-suite, sales teams, and member network with direct mail, social media content, media training, presentations, talking points, and videos to engage target audiences◦ Hired, mentored, and empowered creative teams, matrix staff, and outside resources◦ Negotiated and implemented martech integrations and migrations, including CRM, CMS & DAM◦ Developed growth and engagement strategies to surpass $30 billion in annual leisure sales -
Director Of MarketingAmerican Airlines Apr 1998 - Jun 2006Dallas-Fort Worth, Texas, Us◦ Hired to leverage creative services and research to drive inflight magazine ad sales and reduce costs◦ Managed readership insights studies, focus groups, and syndicated data to break new ad categories◦ Generated roughly $6.2M in new revenue by launching affinity group magazines (Celebrated Living, Celebrated Weekends, and Nexos) along with industry-first magazine websites◦ Negotiated magazine content agreements that saved over $100K◦ Initiated and ran an in-house creative agency that served other AA divisions after 9/11, saving the company an estimated $2.3M, by bringing direct mail, advertising, and inflight safety cards in-house◦ Leveraged user-generated content by creating the annual American Way Road Warrior Contest, resulting in increased customer loyalty for the airline and an average of $500K incremental ad revenue annually for the publishing division -
Manager Of Pubic & Investor RelationsHaggar Clothing Co., Hdq Jan 1996 - Apr 1998Farmers Branch, Texas, Us▪ Company spokesperson, media POC + managed PR agency (LaForce & Stevens)▪ Wrote news and earnings releases, directed editorial fashion shoots & developed press kits▪ Planned shareholder meetings, wrote executive speeches & produced annual reports▪ Developed crisis management plans & disclosure policies▪ Spearheaded $12.5M ad account review + agency transition (Goodby Silverstein to GSD&M)▪ Organized media tours and promotions for golf line spokesman, Paul Azinger▪ Implemented executive team image control strategies including media training -
Multiple Marketing Positions & PromotionsLa Quinta By Wyndham Jan 1989 - Jan 1996• Field Marketing Director (1994 –1996)• National Brand Advertising Manager (1993 –1994)• Relationship Marketing Manager (1991 –1993)• Direct Marketing Coordinator (1989 –1991)
Sharon Mcgrath Skills
Sharon Mcgrath Education Details
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Oklahoma State UniversityJournalism / Advertising / English
Frequently Asked Questions about Sharon Mcgrath
What company does Sharon Mcgrath work for?
Sharon Mcgrath works for Classic Vacations
What is Sharon Mcgrath's role at the current company?
Sharon Mcgrath's current role is Head of Marketing.
What is Sharon Mcgrath's email address?
Sharon Mcgrath's email address is s.****@****oso.com
What is Sharon Mcgrath's direct phone number?
Sharon Mcgrath's direct phone number is (646)-840*****
What schools did Sharon Mcgrath attend?
Sharon Mcgrath attended Oklahoma State University.
What skills is Sharon Mcgrath known for?
Sharon Mcgrath has skills like Marketing, Marketing Strategy, Innovation Management, Strategic Planning, Business Development, Special Events, Leadership, Team Leadership, Creative Strategy, Creative Problem Solving, Branding And Identity, Social Media Marketing.
Who are Sharon Mcgrath's colleagues?
Sharon Mcgrath's colleagues are Nicole Craft, Sangita Bhatt, Jo Ann Askey, Terry Soto, David Jones, Christian Licea, Francisco Rello.
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