Sharon Yee Email & Phone Number

Remote

• Recruited to create marketing strategies, integrated campaigns and content to launch new products/services/brands for startups in the consumer services and products sectors. (NDA). Highlights:
• For a new rideshare/carpool app exclusive to colleges and universities, created a marketing strategy, web content, and integrated campaign for the pilot program at a major SEC university. Pilot program drove awareness.
• For a new packaging innovation, created a dual pronged B2B and B2C business/marketing strategy, and recommended product improvement ideas that attracted a multimillion dollar strategic partner and other investors.
• For a new outdoor mobile advertising solution, created a new business/marketing strategy and brand name. Prototype in development.
• Created presentations and pitch documents that attracted investors.

Hired to lead and grow the Kimberly Clark Adult Care business, a new business win for the agency. Grew account significantly by winning a new brand creative assignment, and a highly coveted digital business that included OLA, CRM and Web. Developed global brand campaigns to drive growth, transform category perceptions, re-assert category leadership and.

Greater Chicago Area

Recruited by agency and client to strengthen senior leadership on the Tyson account, a flagship account for the agency with media billings exceeding $60MM. Improved client trust and senior leadership engagement, leading to more collaboration and increased agency scope of work.

Los Angeles, CA

Provided marketing and business strategy consultation for an e-Scooter startup on an as needed basis. Developed customized marketing plans that included consumer segmentation, brand positioning, brand voice, visual identity, online and offline strategy, and experiential and activation tactics for various stages of launch and expansion.

Greater Chicago Area

Developed integrated marketing plans for flagship brands with combined net sales over $1.5B, and combined marketing budgets over $120MM. Led cross-functional Center of Excellence teams comprised of Media, Advertising, Digital/Social Media, PR, Brand Design, Promotions and Strategic Partnerships. Created and championed an award winning, cause driven, 360.

Greater Chicago Area

Brand: Motorola MobilityLed agency team in developing B2C and B2B strategies and campaigns to launch Motorola smart phones, fitness devices, and companion products (e.g., headsets, docking systems, Bluetooth devices, etc.). New campaign to relaunch Motorola Droid Razr Maxx smart phone surpassed sales goals so much that product went on allocation. Nurtured.

New York, NY

Brands: Banana Boat, Hawaiian Tropic, Wet Ones Hand & Face Wipes Led strategy/creative development and new initiatives to grow client businesses, and generate organic growth for the agency. Developed a new global brand strategy and campaign to restage Hawaiian Tropic. New campaign exceeded copy test norms and drove increased sales over five years. Led.

New York, NY

Brand: Sanofi-Aventis – Sculptra AestheticLed cross-functional Publicis network team to launch a $60MM integrated B2C and B2B campaign for a new Rx anti-aging injectable product. Campaign exceeded launch objectives and became the platform for an integrated direct-to-consumer and physicians targeted campaign. Provided strategic and creative guidance and.

New York, NY

Brands: Oreo, Chips Ahoy!, 100 Calorie Packs, Nivea for Men, EucerinProvided thought leadership and championed new agency initiatives to grow businesses on high profile global accounts. Highlights: * Reversed Oreo share decline and restored brand health with the “Milk’s Favorite Cookie” integrated campaign. * Revived Double Stuf Oreo by identifying an.

Mia, International Marketing

Ab

Digital Marketing Program