Sharon Yee Email & Phone Number

Remote

Recruited to create marketing strategies, integrated campaigns and content to launch new products/services/brands for startups in the consumer services and products sectors. (NDA). Highlights:• For a new rideshare/carpool app exclusive to colleges and universities, created a marketing strategy, web content, and integrated campaign for the pilot program at a major SEC university. Pilot program drove awareness and trial, and increased driver enrollment and rider usage. Recruited talent for, and led, the marketing team.• For a new packaging innovation, created a dual pronged B2B and B2C business/marketing strategy, and recommended product improvement ideas that attracted a multimillion dollar strategic partner and other investors.• For a new outdoor mobile advertising solution, created a new business/marketing strategy and brand name. Prototype in development.• Created presentations and pitch documents that attracted investors.

Hired to lead and grow the Kimberly Clark Adult Care business, a new business win for the agency. Grew account significantly by winning a new brand creative assignment, and a highly coveted digital business that included OLA, CRM and Web. Developed global brand campaigns to drive growth, transform category perceptions, re-assert category leadership and create brand loyalty long term.

Greater Chicago Area

Recruited by agency and client to strengthen senior leadership on the Tyson account, a flagship account for the agency with media billings exceeding $60MM. Improved client trust and senior leadership engagement, leading to more collaboration and increased agency scope of work.

Los Angeles, Ca

Provided marketing and business strategy consultation for an e-Scooter startup on an as needed basis. Developed customized marketing plans that included consumer segmentation, brand positioning, brand voice, visual identity, online and offline strategy, and experiential and activation tactics for various stages of launch and expansion.

Greater Chicago Area

Developed integrated marketing plans for flagship brands with combined net sales over $1.5B, and combined marketing budgets over $120MM. Led cross-functional Center of Excellence teams comprised of Media, Advertising, Digital/Social Media, PR, Brand Design, Promotions and Strategic Partnerships. Created and championed an award winning, cause driven, 360 activation program for Marie Callender’s, which increased share +16% vs. YAG, grew HH penetration +17% vs. YAG, and outpaced consumer engagement goals by over 225%. The program won two REGGIE Awards for best brand activation marketing campaign.

Greater Chicago Area

Brand: Motorola MobilityLed agency team in developing B2C and B2B strategies and campaigns to launch Motorola smart phones, fitness devices, and companion products (e.g., headsets, docking systems, Bluetooth devices, etc.). New campaign to relaunch Motorola Droid Razr Maxx smart phone surpassed sales goals so much that product went on allocation. Nurtured and supported account team, ensuring that all agency work, which included TV/Digital campaigns, promotional events, retailer activation, sales training materials and targeted promotions for carrier partners such as AT&T, Verizon, and Best Buy, was executed flawlessly and within budget.

New York, Ny

Brands: Banana Boat, Hawaiian Tropic, Wet Ones Hand & Face Wipes Led strategy/creative development and new initiatives to grow client businesses, and generate organic growth for the agency. Developed a new global brand strategy and campaign to restage Hawaiian Tropic. New campaign exceeded copy test norms and drove increased sales over five years. Led multi-agency, cross-functional teams to extend campaign integration across digital/social platforms, in-store channels and experiential programs. Rallied client/agency team around a new strategy to expand Wet Ones Hand & Face Wipes usage beyond cold weather season, resulting in significantly increased sales.

New York, Ny

Brand: Sanofi-Aventis – Sculptra AestheticLed cross-functional Publicis network team to launch a $60MM integrated B2C and B2B campaign for a new Rx anti-aging injectable product. Campaign exceeded launch objectives and became the platform for an integrated direct-to-consumer and physicians targeted campaign. Provided strategic and creative guidance and oversight for partner agencies.

New York, Ny

Brands: Oreo, Chips Ahoy!, 100 Calorie Packs, Nivea for Men, EucerinProvided thought leadership and championed new agency initiatives to grow businesses on high profile global accounts. Highlights: * Reversed Oreo share decline and restored brand health with the “Milk’s Favorite Cookie” integrated campaign. * Revived Double Stuf Oreo by identifying an insight and strategy that led to renewed investment, and the successful “Double Stuf Lick Race” integrated program which grew share and generated buzz. * Developed strategic partnerships and an integrated activation program with Maxim, ESPN and Rolling Stone to launch Nivea for Men Energizing Hydro Gel; drove consumer engagement, online content and sales.

Mia, International Marketing

Ab

Digital Marketing Program