-Led the end-to-end production of a novel product as the sole UX designer, involved from conceptualization and wireframing to crafting high-fidelity mock-ups.-Collaborated hands-on with key developers, witnessing the seamless integration of my UX concepts into the final product, ensuring a cohesive and user-centric design approach.-Established and enforced comprehensive design systems and brand guidelines throughout the creation of all brand marketing materials and graphic design projects, maintaining consistency and a strong visual identity.-Designed and optimized B2B websites using Figma, strategically enhancing user experience to attract and engage a broader client base, thereby contributing to increased business outreach and client acquisition.-Utilized HubSpot as a primary website design and marketing tool, proficiently tracking analytics and conducting A/B testing for marketing campaign landing pages. This data-driven approach ensured continuous optimization and effectiveness in reaching target audiences.

-Responsible for creating digital and print marketing materials using the Adobe Creative Suite.-Spearheaded design for the organization’s Annual Giving Campaign and raised over $350K.-Led design for the organization’s yearly gala event bringing in over 250 people.-Redesigned landing pages using wireframes and high-fidelity mock-ups.

-Coordinated a multi-disciplinary student team to develop an idea management system for start-ups.-Conceptualized, designed and tested a high-fidelity website, culminating in a successful final design result.-Conducted user testing to validate findings and implement two iterations of the design.

-Created high-fidelity mockups of components for VAMEST’s construction management website -Designed the company’s B2B landing page to bring in new potential clients.-Met with developers on a weekly basis to implement designs and build the webpage.-Improved the company’s branding by establishing brand colors, typography, and iconography.

-Produced photography and videography shoots.-Organized and edited graphic design materials to increase student engagement with the Wellness and Recreation department.-Curated meetings with other branches of Wellness and Recreation in order to understand and meet clients' needs for marketing materials.