Shahrooz (Sam) Shafiee Email & Phone Number

Sydney, New South Wales, Australia

Tehran Province, Iran

• Tara360 is the leading BNPL application with 1.5 million registrations and 120,000 active users.
• Conducted market research, competitive analysis, and developed robust brand strategy
• Led crafting a compelling brand structure, story, and visually appealing identity.
• Led a team of 6 experts, overseeing the execution of branding and marketing solutions for Tara.
• Enhanced brand visibility by coordinating sponsorships for three major FinTech events, effectively meeting KPIs.
• Conducted a strategic partnership that increased Tara's customer base by 55,000.

Dubai, United Arab Emirates

• Kanoon Novin is the leading full-service marketing and advertising agency in MENA region with more than 400 employees and an annual turnover of over $100 million.
• Collaborated with 65+ major brands, portfolio of 350+ projects, including Peugeot, Huawei, Samsung, Asus, Henkel, TCL, and Danette, contributed to an impressive $8M annual turnover.
• Provided comprehensive 360 digital marketing services including execution of multi-channel digital campaigns, creation of compelling content, strategic media planning, and impactful social media and influencer.
• Spearheaded numerous groundbreaking projects, leading to the successful completion of 70 digital campaigns, 75 websites and applications, 8 SEO projects, 10,000+ digital contents including blog posts, graphics.
• Led collaboration with 120 digital creator and influencers.
• Adopted agile project management practices, aligned with business strategic objectives and operational guidelines.

Los Angeles, California, United States

• Farmers Insurance is a leading insurance company that offers a wide range of coverage options and financial services to customers across the United States.
• Played a key role in driving business growth by optimising marketing strategies and redefining market target positioning for each insurance product.
• Created various types of contents for social media, including Facebook, Instagram and YouTube.
• Generated 190 high-quality B2B leads by creating and managing impactful 360 digital lead generation campaigns across various platforms.
• Successfully led the outbound call center team, handling a daily call volume of 200 calls and achieving a notable 2% conversion rate.
• Spearheaded the integration of new processes, systems, and training and development programs for marketing and sales operations, enhancing overall efficiency and performance.

Brisbane, Queensland, Australia

• VIVRA Lifestyle is a lifestyle brand that provides high-quality and sustainable products designed to promote wellness and enhance everyday living experiences.
• Bolstered all aspects of marketing & sales to increase revenue and profitability based on the defined strategy and business metrics.
• Executed advanced digital advertising on all digital media channels including Facebook, Instagram, Google and YouTube.
• Responsible for implementing traffic & lead generation via advanced SEO strategies.
• Evaluated performance metrics such as Google analytics to track leads and calculation of ROI.
• Created online marketing campaigns through various social media channels including fashion bloggers for product launch and endorsement.

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Australia

Master Of Business Administration (Mba)

Master Of Arts (M.A.), Psychology