Tim Sharpe

Tim Sharpe Email and Phone Number

Co-founder, Design and Innovation Director @ BetterNormal
Stratford-upon-Avon, GB
Tim Sharpe's Location
Stratford-Upon-Avon, England, United Kingdom, United Kingdom
Tim Sharpe's Contact Details

Tim Sharpe personal email

n/a

Tim Sharpe phone numbers

About Tim Sharpe

Most organisations recognise the need to innovate, but many struggle to make it happen.If this sounds familiar, I can help.Unsure where to start or what innovation even means for their business, the majority of innovation programs fail to deliver on expectations.The best place to start is to clarify the business purpose, then understand the strengths and challenges of the teams responsible for successfully delivering on that purpose.Experienced in design thinking and design doing, along with numerous innovation frameworks, models and evaluation tools, I tailor my approach to best support each organisation in understanding how best to integrate innovation into their growth strategy.Some notable brands I have worked with over the course of my career include: Apple, Berghaus, Dell, Elekta, GSK, Hitachi Rail, HP, Kohler, LG, Netgear, Omega, Samsung, Speedo, TAG Heuer… and many more.I’m a designer, creative thinker, team leader and innovation inciter with experience spanning 3 decades, across 3 continents, within 9 consultancies and 2 in-house roles, across 12 industry sectors, for 57 brands… and excited to continue my journey.

Tim Sharpe's Current Company Details
BetterNormal

Betternormal

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Co-founder, Design and Innovation Director
Stratford-upon-Avon, GB
Website:
betternormal.com
Employees:
2
Tim Sharpe Work Experience Details
  • Betternormal
    Co-Founder, Design And Innovation Director
    Betternormal
    Stratford-Upon-Avon, Gb
  • Betternormal
    Co-Founder, Design & Innovation Director
    Betternormal Feb 2019 - Present
    United Kingdom
    We gather insights to inform impactful innovation.Focusing on people and collaboration, we help organisations successfully navigate change and integrate an innovation strategy by identifying and delivering new initiatives that truly matter for them and their customers.We add value to the products and services that people buy, use and experience by discovering and prioritising:• the needs, ambitions and frustrations of the individuals, • the strengths, challenges and objectives of the relevant organisations, • the context, conditions and trends affecting the market… and the technologies that may re-frame it all.
  • Pentland Brands
    Innovation Director
    Pentland Brands Jan 2017 - Oct 2018
    London, Nottingham, Sunderland & Stockport, United Kingdom
    Group level director for Speedo’s parent company, Pentland Brands, to lead innovation initiatives across all brands within the portfolio, including: Berghaus, Canterbury, Endura, Mitre and Speedo.Being a new role within the organisation, defined the innovation team structure and how it should liaise and support the wider business. Ensured innovation was embedded within the business strategy, by establishing a common framework and innovation roadmap to create sustainable commercial growth for the business. By adopting the innovator's approach of questioning, exploring, generating, testing and re-evaluating how we can better capitalise on the business capabilities and opportunities to address the needs and desires of our brand communities, innovation became a core pillar for Pentland Brands growth strategy.
  • Speedo International Ltd
    Head Of Design And Innovation
    Speedo International Ltd Sep 2013 - Jan 2017
    Nottingham, United Kingdom
    Brought a fresh perspective of design thinking and practices from outside of the apparel industry and worked closely with other business functions to better draw on the creative skills within the business. Lead the design and innovation teams at Speedo to plan, develop and deliver world-class products and marketing propositions that engage and delight swimmers globally, whether they be winning gold medals at the Olympics or getting in the water for the first time.With an integrated design and innovation program supporting the brand marketing plans, we saw Speedo achieve record sales and profit year on year.
  • Dca Design International
    Head Of Industrial Design
    Dca Design International Jul 2007 - Aug 2013
    Warwick, United Kingdom
    A senior role split between internal design team development at both the strategic and process application level, project and client management, hands-on design direction and new business development.Reporting directly to the company Directors, responsible for defining the ID budgets, planning team development and setting strategic objectives to continually improve DCA’s ID offer. Oversaw the design output across DCA’s four industry sectors – Medical, Consumer, Industrial/Commercial and Transport, for both emerging and established markets. Projects included clinical equipment, consumer electronics, FMCG, public transport and home products.Collaborated with the research and engineering teams within DCA focusing on user insights, initiating visual brand language processes, established design guidelines and championed interaction design to create more holistic user experience solutions for our clients.Clients included: Elekta, Hitachi Rail, GSK, Reckitt Benckiser, Kohler, Universal Electronics
  • New Deal Design
    Design Manager
    New Deal Design 2004 - 2007
    San Francisco Bay Area
    Managed multiple project teams simultaneously while also providing hands-on design input. Oversaw creative output including product design, user interaction and graphics.Hired, mentored and developed the junior team to reach quality standards expected from a leading design consultancy.Responsible for all aspects of projects, from new business pitch, project quoting, design direction and definition, with client and vendor liaison in the US, Asia and the Middle East.Clients included: Dell, Netgear, Sling Media, Nokia, Verizon
  • Pentagram
    Freelance Senior Designer
    Pentagram 2000 - 2004
    San Francisco Bay Area
    Supported the design team with concept sketches through to Alias CAD models and renderings, for both prototypes and visual presentations.Responsibilities grew to become the lead designer and project manager handling the client's marketing and engineering liaison overseeing design from concept to production support.Clients included: Dell, HP
  • Lunar Design
    Freelance Senior Designer
    Lunar Design 2000 - 2004
    San Francisco Bay Area
    Supported the design team with concept sketches through to Alias CAD models and renderings, for both prototypes and visual presentations. Clients included: Motorola, Acuson, Palm
  • Academy Of Art University
    Instructor
    Academy Of Art University 2000 - 2004
    San Francisco Bay Area
    University instructor for Product DesignUniversity instructor for Drawing and Visualization
  • California College Of The Arts
    Instructor
    California College Of The Arts 2000 - 2002
    San Francisco Bay Area
    University instructor for Alias Studio CAD software
  • Fuseproject
    Freelance Designer
    Fuseproject 1999 - 2000
    San Francisco Bay Area
    One of Yves Behar's first freelance designers at the time he launched Fuse Project. Supported the concept and design development with sketches and Alias CAD, for both prototypes and visual presentations.Clients included: Philou, Microsoft
  • Astro Studios
    Freelance Designer
    Astro Studios 1999 - 2000
    San Francisco Bay Area
    Supported the design team with concept sketches.Clients included: Nike, Roces, Cisco
  • Mdesign
    Designer
    Mdesign 1996 - 1998
    Lausanne Area, Switzerland
    Established product design capabilities and services for a predominantly graphic design consultancy. Used Alias Studio to develop and present watch concepts, expanding the existing graphic and print client accounts, resulting in several benchmark designs, including the new classic Heuer Monaco re-edition.Clients included: Boss, Swatch, Chopard, Longines, Omega, TAG Heuer
  • Grey Matter Plc
    Junior Designer
    Grey Matter Plc 1995 - 1996
    London, United Kingdom
    Junior designer working with both the industrial design and graphics teams producing initial sketches, renderings and presentation models.Projects included kitchenware, FMCG and home appliances
  • Design Innovation
    Design Intern
    Design Innovation Apr 1992 - Sep 1992
    Hong Kong
    Internship with small design company in Kowloon, Hong Kong.Projects included, audio equipment and control room work stations.

Tim Sharpe Skills

Industrial Design Brand Development Product Development Design Management Creative Direction Design Strategy Trends Team Leadership Team Building Client Communication Strategic Design Art Direction Concept Development Concept Design Concept Art Design Thinking Product Design Interaction Design User Centered Design Sketching User Experience

Tim Sharpe Education Details

Frequently Asked Questions about Tim Sharpe

What company does Tim Sharpe work for?

Tim Sharpe works for Betternormal

What is Tim Sharpe's role at the current company?

Tim Sharpe's current role is Co-founder, Design and Innovation Director.

What is Tim Sharpe's email address?

Tim Sharpe's email address is ts****@****and.com

What is Tim Sharpe's direct phone number?

Tim Sharpe's direct phone number is +44 20 8346*****

What schools did Tim Sharpe attend?

Tim Sharpe attended Art Center College Of Design, International School Of Geneva.

What skills is Tim Sharpe known for?

Tim Sharpe has skills like Industrial Design, Brand Development, Product Development, Design Management, Creative Direction, Design Strategy, Trends, Team Leadership, Team Building, Client Communication, Strategic Design, Art Direction.

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