Global Marketing Director
CurrentIn this position at Argos I contribute by:- Managing marketing for the company and activities within the marketing department.- Contributing to the development of the marketing strategy for the company in line with company objectives.- Coordinating marketing campaigns with sales activities.- Overseeing the company’s marketing budget.- Managing content creation and distribution across all channels.- Planning and implementing demand generation campaigns.- Manage and improve lead generation campaigns, measuring results.- Running online marketing campaigns and digital events.- Managing the company’s presence at events and conferences.- Develop metrics and monitor and report on the effectiveness of marketing activities and communication.- Working closely with design agencies and assisting with new launches.- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.- Analyzing potential strategic partner relationships for company marketing.- Deepen relationships with media to ensure the most effective messaging and positioning of the organization.- Administration of Marketing Sales tools such as Salesforce, Marketo, LinkedIn Sales Navigator, ZoomInfo, etc.-Working with HR and other internal teams on employer branding initiatives