Sharron Pete, Mba Email & Phone Number

Arlington, Tx

Responsible for developing and implementing marketing initiatives that drive volume to Texas Health primary care physician practices.

Dallas/Fort Worth Area

• Manage and execute marketing communication plans for 60 primary care and specialist practices in the Southeast zone. • Analyze marketing budgets to reallocate resources with the goal of increasing new patients • Compile and report feedback to constituents on a regular basis. • Develop and maintain key interdepartmental relationships within the Texas Health system. • Manage assignments and workflow of project managers and contract vendors.• Serve on a cross-functional team… Show more • Manage and execute marketing communication plans for 60 primary care and specialist practices in the Southeast zone. • Analyze marketing budgets to reallocate resources with the goal of increasing new patients • Compile and report feedback to constituents on a regular basis. • Develop and maintain key interdepartmental relationships within the Texas Health system. • Manage assignments and workflow of project managers and contract vendors.• Serve on a cross-functional team to promote system initiatives focused on better serving the multicultural patient population Key Accomplishments:• Initiated marketing programs that resulted in 1,311 new patients with net collections of more than $600K.• Coordinated and implemented an online toolkit useful for practice staff in effectively communicating and serving their Hispanic patient populations Show less

Dallas/Fort Worth Area

• Managed the research program to effectively increase public understanding of convention market trends, industry issues, opportunities and challenges. • Developed community and industry network contacts to share resources. • Completed internal and external project requests and regular reporting on website and hospitality trends. • Analyzed data across a broad spectrum to determine relationships and patterns used for reporting purposes.Key Accomplishments: • Developed… Show more • Managed the research program to effectively increase public understanding of convention market trends, industry issues, opportunities and challenges. • Developed community and industry network contacts to share resources. • Completed internal and external project requests and regular reporting on website and hospitality trends. • Analyzed data across a broad spectrum to determine relationships and patterns used for reporting purposes.Key Accomplishments: • Developed strategic research plan aimed at driving convention and meeting bookings and increasing roomnights and local appreciation of Dallas brand. • Developed primary survey instrument for use in determining customer satisfaction for meeting attendees and planners.• Developed and executed a three-phase analysis of the research program which consisted of a needs assessment, vendor interviews and recommendations, library overhaul and creative development. • Used problem-solving skills to quickly identify two critical issues affecting the adequate analysis of (1) website traffic and (2) social media platform usage during the launch of new company website Show less

Dallas/Fort Worth Area

• Assumed increasing responsibility of the research and budget functions of the marketing department which included budget oversight and management of vendor relationships• Responded to research requests• Fact-checked, proofread/edited and wrote copy for marketing material and website Key Accomplishments: • Managed a $2M marketing programs budget consisting of general/niche/trade marketing by providing budget reports, utilizing Microsoft Excel, on a monthly and quarterly… Show more • Assumed increasing responsibility of the research and budget functions of the marketing department which included budget oversight and management of vendor relationships• Responded to research requests• Fact-checked, proofread/edited and wrote copy for marketing material and website Key Accomplishments: • Managed a $2M marketing programs budget consisting of general/niche/trade marketing by providing budget reports, utilizing Microsoft Excel, on a monthly and quarterly basis. • Developed and maintained a 100-page corporate selling tool used to support Sales staff in marketing the city nationally/internationally to conventions and trade associations.• Completed study highlighting research practices of the ten largest cities in the U.S. which resulted in process improvements Show less

Longview, Texas Area

• Researched national market conditions to determine potential recruitment possibilities for organizations that would expand the manufacturing base of the city. • Used cold-calling, direct mail campaigns and development of written responses to Request for Proposals to help market the city of Longview to potential manufacturing companies.Key Accomplishments: • Wrote 60% of marketing material utilized on company website• Developed design and layout for two annual company… Show more • Researched national market conditions to determine potential recruitment possibilities for organizations that would expand the manufacturing base of the city. • Used cold-calling, direct mail campaigns and development of written responses to Request for Proposals to help market the city of Longview to potential manufacturing companies.Key Accomplishments: • Wrote 60% of marketing material utilized on company website• Developed design and layout for two annual company business plans• Managed ACT! Database of more than 10,000 contacts Show less

Mba, Marketing

Bba, Marketing

Education record