Sharron Martin Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

As a Digital Account Manager for eStaronline I was primarily responsible for the online growth and success of key eCommerce clients. I achieved this by building a solid relationship with each client and taking the time to understand both their technology environment and business objectives. I then analysed their data and worked with them to grow online revenue and increase conversions. I facilitated quarterly reviews, where I present recommendations for improvement based on industry knowledge, research and findings. I then worked with the client to define the eCommerce strategy and new digital goals for the next quarter. These obviously varied per client, however, in general terms these goals refered to increasing conversion rates, increasing traffic, both from organic and paid sources and identifying new target demographics and digital opportunities for the business. I then liaised with the client to define and deliver ongoing programs of work. My role required deep knowledge of eCommerce technology, digital strategy, and the ability to interpret client data and make recommendations based on it. Key Achievements:• Currently all the clients in my care are growing up to 30% online year on year, (well in excess of industry standards)• My existing client base is currently spending in excess of budgeted spend for 2018/2019 financial year• I receive excellent feedback from clients and management and have been nominated as an outstanding employee.

Auckland, New Zealand

As Digital Account Director for OneClick I was responsible for building and maintaining solid, long lasting relationships, with a group of key enterprise level clients. I also prepared proposals for new business, presented demonstrations and managed the onboarding of new clients. I project managed the build of new projects and and the creation and execution of digital campaigns. I also had a team of project managers as direct reports and managed and prioritised their workload.

Auckland

As Digital Account Manager for Fuel Design, I was responsible for sales of new eCommerce & brochure websites for the business. Once an opportunity was qualified, I worked with the client to gather the requirements and define the right solution. Once approved, I then worked with the software developers to deliver the solution within the agreed budget and timeframe. I also created monthly blogs about digital strategy and worked to increase the online presence for the brand. I prepared monthly newsletters and executed email marketing campaigns to the existing client base. I Key Achievements:• Wrote a highly successful 3 part series on How to Create a Digital Strategy• Identified and closed many new opportunities for Fuel Design• Created and executed successful digital marketing campaign for Fuel Design

Starting my own business allowed me to work from home when my children were little. I worked on digital marketing projects, SEO projects and a variety of writing assignments, on a contract basis under my own brand, Optimise Communications. I created relevant and key word specific web copy for corporate web sites and provided content management for existing internal and external web sites and also provided project management for new web development projects.

Media relations, account management, strategy and planning to a range of Porter Novelli clients.

Responded to a variety of business documents including RFI, RFP and EOI's. Identified client's business requirements and designed solutions to business issues with the relevant modules of the Oracle e-Business Suite.Created databases and prepared scripted or general presentations designed to reflect client's requirements.Presented software to clients and various user groups and conferences as required.Supported account managers as a technical resource.

Pre- Sales Phase:Created Project Scope which contains:Detailed maps of all current business processes within the companyGap analysis identifying disparities between current system and new system.Identification of modifications required.Estimated costings for any extra development work.Detailed project plan prepared in MS project.Risk Analysis.Cost Benefit analysis identifying inefficiencies in the current processes and detailing potential ROI.

Responsible for account management and sales of CRM and Financial Accounting Systems. Prepared product demonstrations.Managed implementation of Heat, Great Plains and Sun Systems Accounting from initiation to go-live. Coordinated company and client resources for implementations, also external resources i.e. hardware suppliers etc.

Implemented Attache Financial Accounting Software.Organised training for system users. Provided support, telephone and on site. Demonstrated software to potential clients.

Expense entry and coding for 650 advertising staff.Monthly bank reconciliations of various accounts.Payment of employee expenses by a computerised BACS system.Reconciling advances of Foreign Currency to advertising staff.Preparation of Inter Company billing as required.

Entered and coded the invoices of 18 Leisure Centres throughout out the UK.Reconciled invoices to monthly statements.Prepared monthly direct credit runs to creditors.Prepared cashbooks.Prepared monthly bank reconciliations for 6 bank accounts.Processed manual journal entries as requested by accountant.

Master Of Management, Management Theory, Merit

Master of Management (Communication Management)

Bachelor Of Communication (Communication Management), Management Information Systems, General

Bachelor of communications with a key focus on communication management and information systems.

Certificate, Business Studies