Sharron Scott Email & Phone Number

Essex, England, United Kingdom

As a seasoned Sales and Marketing Professional with a passion for the leisure industry, I bring a wealth of experience and a proven track record of success. My expertise lies in crafting compelling marketing strategies and driving sales initiatives that resonate with the dynamic needs of leisure clients.With a deep understanding of the leisure market, I specialise in identifying untapped opportunities and translating them into profitable ventures. My approach is data-driven and customer-centric, ensuring that every campaign is tailored to engage and convert.My services include:- Strategic Planning: Developing long-term strategies to increase market share and brand visibility.- Sales Leadership: Leading and training sales teams to exceed targets through innovative tactics and relentless execution.- Brand Partnerships: Establishing and nurturing partnerships that align with brand values and drive mutual growth.As a freelancer, I offer flexibility, creativity, and a fresh perspective that can adapt to the evolving trends of the leisure industry. Let's connect and explore how we can elevate your brand to new heights.

As the Head of Membership for Day Out With The Kids, I lead the UK's most extensive platform for family outings. My role involved managing a community that attracts over 40 million yearly visitors, providing them with access to over 7,500 top-tier UK attractions. The platform is designed to inspire parents and create unforgettable family memories.The Day Out With The Kids VIP Pass is a key feature of the platform, offering families discounted access to a wide range of activities. This pass reflected my dedication to delivering value and enhancing the family experience.My unique perspective of the leisure sector, combined with unmatched expertise, allowed me to help attractions increase their digital footprint effectively. This strategic approach leads to more visitors and business growth for the attractions we partner with.My role as the Head of Membership was integral to shaping the future of family leisure, turning every outing into an opportunity to create cherished memories.

Bury St Edmunds And London

As the Commercial and Sales Director at Go Ape, my role encompasses a strategic fusion of innovation and leadership. I was dedicated to identifying and seizing commercial opportunities that propelled our brand to new heights in the group events and partnership arenas.Key Skills and Responsibilities:- Strategic Planning: Crafting long-term strategies that aligned with our vision and helped drive substantial revenue growth.- Creative Marketing: Developing and executing creative campaigns that resonated with our target audience and enhanced brand engagement.- Sales Leadership: Leading a high-performing sales team, setting ambitious targets, and fostering a culture of success.- Partnership Development: Building and nurturing profitable partnerships with leading brands, expanding the brands reach and influence.Noteworthy Brand Partnerships:My tenure at Go Ape saw the successful execution of campaigns with industry giants such as Dolmio, Nike, O2, Asda, Duke of Edinburgh, and McDonald's. These collaborations have been pivotal in amplifying the brand narrative and driving their market presence forward.Stakeholder Engagement & Operational Development:I engaged stakeholders at all levels, advocating for growth within the events sector and influencing operational enhancements. My focus on activity innovation and customer experience ensured that Go Ape remained synonymous with adventure and discovery, all while aligning with their landlords' strategic objectives.Driving Results:My approach was data-driven and results-oriented, leveraging analytics to inform decisions and measure success. With a keen eye on industry trends and customer feedback, I continuously refined our offerings to exceed expectations and maintain our position as a leader in outdoor adventures.

Bury St Edmunds And London

Responsible for the growth of group revenue (Education, Corporate) across the businesses 25 locations, specifically for the Monday to Friday term time opportunity. Working alongside the operations team (Site Managers) to create products and offer creative solutions to capitalise on market changes and growth areas for the their site locations.

Long Melford, Sudbury

At the historic Kentwell Hall, renowned for its captivating historical re-enactments and picturesque setting for weddings and corporate events, I served as the Business Development and Marketing Manager. In this role, I was pivotal in steering the estate towards new heights of commercial success.Core Functions & Skills:- Strategic Business Development: Spearheaded initiatives to tap into new revenue streams, including expanding into the coach tours sector for both UK and international visitors.- Event Promotion & Management: Successfully marketed and managed a diverse calendar of events, ensuring sustained growth and engagement year after year.- Wedding & Corporate Event Planning Drove the growth of Kentwell Hall as a premier venue for weddings and corporate functions, enhancing its reputation and desirability.- Family-Oriented Event Creation: Developed and promoted activities tailored to family enjoyment, contributing to the estate's appeal as a family-friendly destination.- Stakeholder Collaboration: Worked closely with a variety of stakeholders, from internal teams to external partners, to meet and exceed ambitious performance targets.- Market Analysis & Research: Conducted comprehensive market research to inform strategic decisions and identify emerging trends in the heritage and events industry.- Marketing Campaign Execution: Designed and executed effective marketing campaigns that resonated with our target demographics and maximized event attendance.- Revenue & Budget Management: Oversaw budget allocation and revenue tracking, ensuring optimal use of resources for maximum financial return.This multifaceted role demanded a high degree of flexibility and adaptability, qualities I demonstrated consistently as I navigated the unique challenges presented by the estate's diverse offerings. My tenure at Kentwell Hall was marked by a commitment to excellence and a drive to achieve the best possible outcomes for the estate and its patrons.

London, Brighton & Cambridge

A fun and innovative events company creating bespoke events to celebrate any occasion with style. This role was to generate new business and build key relationships with suppliers and create amazing customer experiences to continue sustained growth.

London, United Kingdom

Responsible for creating/implementing new initiatives ensuring that the Yell brand remains the forefront of product development and sales processes.Liaising and communicating with key departments including Sales Directors/Managers/Executives to ensure the smooth implementation of each of these across each given department.

Recruit, Coach and Develop a team of 13 individuals. Create opportunities and achieve set target parameters for individuals and the overall team (£8 Million per annum) and if required help secure revenue achievement for the London sales team.Liaise with core departments to ensure effective running and relationships between our satellite sales team and core sales operation.

Responsible solely for internet revenue sales across the London marketplace for Yell.com (within the M25) Achieving revenue and standard targets across a team of 11, this team worked remotely and independently from the core sales force. Revenue responsibility £12.8 million Recruiting, motivating, coaching and developing a highly successful sales team.