Sharyn T. Email & Phone Number

• Individual Giving
• Planned Giving, including Alpha Phi in your will and others ways to give
• Special Events
• Campaign - Special Projects

• Manage firm’s digital presence: led the firm’s website rebrand and assisted with logo redesign, maintain social media accounts and all electronic communication, manage attorney biographies, draft and update website.
• Manage and maintain firm-wide content calendar to highlight practice areas and specific areas of focus within the firm
• Oversee the firm's SEO strategy: keyword research, analytics tracking, consistently tweaking our approach to reach long term SEO goals
• Leading firm-wide Client Relationship Management (CRM) software implementation, including the development of internal procedures and training process for legal assistants and attorneys
• Oversee attorney and firm awards/directory listings: lead the submission process, assist attorneys with deadlines, and promotion of award recognition
• Organize internal and external events: creation and execution of event outline, manage RSVPs, catering, and all aspects of event logistics

Richmond, Virginia Area

• Initiate face-to-face discussions with a minimum of five referral sources per week.
• Organize and execute continuing education seminars for 50-100 Doctors of Optometry, three times per year.
• Manage and design company website, social media accounts, and all outbound marketing materials.
• Assist in generating monthly and annual reports to determine accurate referral patterns, cross-referencing NextGen and CRM programs.
• Create and implement action plans for in-house marketing projects.
• Plan and facilitate staff development exercises for 50+ employees.

Charlotte, North Carolina

• Responsible for successful negotiation and planning of group events, including coordination of catering, site rentals, and activities.
• Functioned as primary liaison between USNWC and clients through planning stages and contract finalization.
• Outreach to previous clients through outbound sales calls in effort to generate additional business opportunities.
• Greeted guests in friendly and professional manner as the first point of contact via telephone, email, and on site.
• Proficient in Salesforce and Siriusware programs.
• Assessed the recreational needs of guests and determined a suitable activity pass.

Beech Mountain, North Carolina

• Wrote press releases, biographies, and obtained local donations for USA Cycling’s Mountain Bike Gravity Nationals which drew in over 350 racers and several thousand spectators.
• Assisted in creating a retail exposition at mountain bike nationals; brought in over $7,500 in revenue.
• Worked with Beech Mountain Tourism Development Authority to host the 2nd Annual Brews N’ Views Festival, ultimately increasing participation by 100 percent.
• Formed relationships and maintained continuous contact with national and local organizations, participants, and media.
• Utilized CreativeSuite 6 and Constant Contact to design newsletters and emails to reach audiences for events.
• Helped facilitate a summer media tour, which provided Beech Mountain Resort with 9 news appearances and recognition in 17 publications.