Defined strategy and owned roadmap for 2 gamesDesigned new side mode (+30% puzzles/player, +20% Ads ARPDAU and +10% IAP ARPDAU); innovated on game mechanic & goal progression.Enhanced core game action (+15% puzzles/player, +12% Ads ARPDAU and +8% IAP ARPDAU); identified opp. based on players’ actions.Collaborated with Ad Tech team to optimize ad metrics and player experience (Fill Rates, eCPM) for various ad units (Interstitials, Banners, Rewarded Video); Introduced Banner Ads in 2 games, increasing Ads ARPDAU by 30%

Led personalised pricing and goal optimisations for existing events resulting in +40% event spend & +6% ARPDAUCollaborated with Analytics team to analyse player data to understand behaviour across multiple segments, formulated hypotheses, and validated them through A/B testing; designed features tailored to segment needs.Collaborated with UI/UX designers to develop flows, wireframes, and visuals for 10+ features

Developed a principle for platelet counting in blood which was later adopted by the company in their product

Led a team of 15 activity heads to manage allocation and distribution of prizes to the winners during the festivalManaged inventory of 520 certificates and mementos to ensure structured compilation of results for 102 eventsCoordinated with Events, Publicity and Guest Lectures team to ensure smooth flow of things during the festival

Mentored a group of 5 students in their smooth transition to a balanced life at IIT Delhi ensuring comfort of studentsSelected through a two way process of CV shortlist, followed by interviewOne of the Mentors selected amongst all students of the batch to take the problem of mentees at appropriate level

Organized events in Tryst 2015, the largest technical festival of North India, to promote Synthetic BiologyOrganized orientation and recruitment session for 100 freshers and mentored a team in the cloning strategyLed a crowdfunding campaign and secured financial support for funding team registration and travelWon Silver Medal in iGem, 2016 and Bronze Medal in iGem, 2015 held at MIT, USA

Responsible for structuring teaching plan from scratch to develop methodology for quick grasping of fundamental IIT JEE concepts