Shashank Hate

Shashank Hate Email and Phone Number

Business Product Manager @ Jio Things Limited
Mumbai, MH, IN
Shashank Hate's Location
Mumbai, Maharashtra, India, India
About Shashank Hate

With over 12 years of experience in growth marketing, product management, digital marketing, and media, I am a Business Program Manager at Jio Platforms Limited (JPL), where I lead and execute strategic projects in the health and AI domains. I have a Masters in Marketing Management and skills in growth marketing, marketing communications, and manufacturing process improvement.I have successfully launched the Health Check program within the Reliance ecosystem, achieving a 40% increase in service consumption. I am currently working on GEN AI initiatives with network hospitals to improve operational efficiency. Previously, I was a Product Manager at Fitterfly, where I played a key role in transitioning operations from offline to dashboard-based, streamlining the Care Manager Dashboard, and creating a diabetes reversal calculator. I have also managed campaigns for top brands in various sectors as a Manager - Client Servicing at Mirum Agency, delivering measurable ROAS and revenue growth. I am passionate about applying innovative solutions to business challenges and developing strong client relationships.

Shashank Hate's Current Company Details
Jio Things Limited

Jio Things Limited

View
Business Product Manager
Mumbai, MH, IN
Website:
jiothings.com
Employees:
69
Shashank Hate Work Experience Details
  • Jio Things Limited
    Business Product Manager
    Jio Things Limited
    Mumbai, Mh, In
  • Jio Things Limited
    Business Strategy And Operations - Ev Solutions
    Jio Things Limited Aug 2024 - Present
    Maharashtra, India
  • Jio Platforms Limited (Jpl)
    Business Program Manager
    Jio Platforms Limited (Jpl) Jun 2022 - Sep 2024
    Mumbai Metropolitan Region
    *Successfully launched the Health Check program within the Reliance ecosystem with a 40% increase in service consumption*Currently working on GEN AI initiatives with network hospitals to improve operational efficiency
  • Fitterfly
    Product Manager
    Fitterfly May 2021 - May 2022
    *Played a key role in transition of operations from offline to completely dashboard based in a span of 5 months*Streamlined the Care Manager Dashboard, which is a key component of the company’s first level of engagement with the consumer*Was able to achieve close to 100% utilisation of the functionalities developed across the period of 5 months mapped against key success metrics (reduction in reminder calls, improved task completion, improved task status… Show more *Played a key role in transition of operations from offline to completely dashboard based in a span of 5 months*Streamlined the Care Manager Dashboard, which is a key component of the company’s first level of engagement with the consumer*Was able to achieve close to 100% utilisation of the functionalities developed across the period of 5 months mapped against key success metrics (reduction in reminder calls, improved task completion, improved task status analysis)*Increased customer satisfaction for the Care Manager team owing to the improved task management and call booking systems introduced *Created a logic based engine/calculator that could calculate the probability of a patients ability to reverse diabetes with the help of the medical team Show less
  • Mirum Agency
    Manager - Client Servicing
    Mirum Agency Apr 2018 - Feb 2021
    Mumbai Area, India
    *Gained critical exposure on projects across Social Content, Performance Marketing, Marketing Automation, SEM, SEO, Analytics, Influencer Marketing*Helped drive measurable ROAS - Growth of new customers, Brand Reach*Managed a group of 14 accounts with the help of direct & partial reporting across various verticals*Achieved YoY revenue growth from key clients within the group & organisation*Achieved 25% increase in ROI for a seasonal campaign via CRM using… Show more *Gained critical exposure on projects across Social Content, Performance Marketing, Marketing Automation, SEM, SEO, Analytics, Influencer Marketing*Helped drive measurable ROAS - Growth of new customers, Brand Reach*Managed a group of 14 accounts with the help of direct & partial reporting across various verticals*Achieved YoY revenue growth from key clients within the group & organisation*Achieved 25% increase in ROI for a seasonal campaign via CRM using Salesforce Marketing Cloud Show less
  • Digi-Cult
    Brand Services Manager
    Digi-Cult Feb 2017 - Apr 2018
    Mumbai, Maharashtra, India
    *Responsible for the end to end operations and implementation for all the managed accounts*Successfully led the implementation of key digital media campaign for a key client with a 25% improved ROAS as compared to the earlier campaigns*Responsible for the creation of brand story for Goosebumps Pickles
  • Neulife Nutrition Systems
    Associate Manager
    Neulife Nutrition Systems Jan 2016 - Sep 2016
    Mumbai Area, India
    *Managed the complete digital space for the entire Neulife product range (TeamNeulife, Procel, Vitrovea)*Drove social media ad sales single handedly across facebook and instagram for multiple products with 2x ROI as compared to all other digital channels*Conducted social media training workshops for brand athletes & helped managed their digital spaces*Content management across website and social media platforms
  • Flarepath Digital
    Media Analyst
    Flarepath Digital Apr 2013 - Dec 2015
    Mumbai
    Media planning, Media Strategy, Brand Solutions, Social Media, Media Buying
  • Rock.In
    Marketing Executive
    Rock.In Apr 2012 - Apr 2013
    Mumbai Area, India
    Social Media Management, Media buying, PR, Account management
  • Saints And Warriors Pvt Ltd
    Brand Service
    Saints And Warriors Pvt Ltd Mar 2011 - Apr 2012
    Client Servicing, Account Liasion, Social Media Management
  • K & V Interactive
    Client Servicing Executive
    K & V Interactive Apr 2010 - Mar 2011
    Mumbai, Maharashtra, India
    Social Media Management, Account Liaison, Vendor Management

Shashank Hate Skills

Marketing Communications Business Development Marketing Market Research Brand Management Marketing Strategy Digital Marketing Advertising Integrated Marketing Social Media Marketing

Shashank Hate Education Details

  • Chetana'S Institute Of Marketing & Research
    Chetana'S Institute Of Marketing & Research
    Masters In Marketing Management
  • Bms	St Andrews College
    Bms St Andrews College
    Bachelor Of Management Studies
  • P D Lions College Of Commerce & Economics
    P D Lions College Of Commerce & Economics
    Commerce

Frequently Asked Questions about Shashank Hate

What company does Shashank Hate work for?

Shashank Hate works for Jio Things Limited

What is Shashank Hate's role at the current company?

Shashank Hate's current role is Business Product Manager.

What schools did Shashank Hate attend?

Shashank Hate attended Chetana's Institute Of Marketing & Research, Bms St Andrews College, P D Lions College Of Commerce & Economics.

What skills is Shashank Hate known for?

Shashank Hate has skills like Marketing Communications, Business Development, Marketing, Market Research, Brand Management, Marketing Strategy, Digital Marketing, Advertising, Integrated Marketing, Social Media Marketing.

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