Shashank Mishra Email and Phone Number

Strategizing and developing GTM campaigns for firm-wide buyer-based initiatives.Planning and executing digital brand & marketing initiatives by developing online campaigns - newsletters, surveys, and other client communication, managing social media and SEO for marque projects, also managing mobile applications, SharePoint sites, and other digital assets with developers.Refined opens and clicks performance by 8-10% by adopting a customer-centric approach.Managing data-driven reports for leadership by preparing periodic dashboards. Strategizing and managing hackathons across the vertical.Enhancing the CX for campaigns, landing pages, mobile apps, and any other digital asset by delivering creative inputs and brainstorming with the design team, which is focused on empathizing with the end-user.Managing strong relationships with agencies, vendors, and partners for media ads (print/digital/OOH), mobile apps, digital marketing, and other ALT / BLT activitiesEngaging and onboarding AI-powered marketing tools/methods for improving in-house capabilities by executing them on live projects and sharing the knowledge base with the larger team.

Strategized and managed product marketing, launching new products in the market, and prepared an overall go-to-market strategy for clients.Developed brand and digital marketing strategies for clients which increased in their social media and on-ground presence.Managed end-to-end digital marketing activities, campaign management, social media accounts for the clients and in-house both by applying various marketing tactics and using multiple Marketing Technology tools.Assisted in managing Sales Force hiring and restructuring on the sales team for clients by coordinating with talent-hiring agencies, shortlisted suitable candidates for various roles, and interviewed them with the principal consultant for clients.Served and maintained long-term relationships with clients, while trying to extend the engagement agenda, which helped in increasing the turnover for the firm.

Assisting the principal consultants on marketing and brand management strategies for clients. Conducting market research, competitive analysis for client presentations. Preparing brand names verification and digital marketing strategies.

Customer acquisition and lead generation.B2B sales by pitching licensed version for companies to give out these products to their employees.Pitching product demo to B2C, B2B clients and converting them into sales.

Spread awareness about the Terry Fox Run by going to various schools and colleges. Making school and college authorities aware of the importance of funding cancer research in India.Voluntarily managed the gala event followed by a grand charity auction & brunch.