Taking accountability for the company's success or failure, including overseeing operations, marketing, strategy, financing, company culture, human resources, hiring and firing, compliance with safety regulations, sales, public relations, and more.> Establishing the company's strategic direction and overall vision.> Shaping and exemplifying the organization’s culture.> Building and leading a strong senior executive team.> Prioritizing and allocating resources to align with the company’s goals.

> Managed the Books and Toys category at Aido.com, overseeing a portfolio of over 12 million products.> Established partnerships with book vendors across the USA, UK, and UAE.> > Possessed in-depth knowledge of the Books and Toys market in the GCC region.> Gained hands-on experience in e-commerce operations and strategies.> Supervised the end-to-end cycle of book procurement and delivery to customers.> Led a team of five responsible for product uploads and customer service.> Maintained strong relationships with toy vendors and optimized inventory for high-demand products.> Collaborated with schools and corporates to secure bulk orders for books and toys.> Contributed to sales growth by providing strategic insights to the marketing team for promotions.> Monitored market trends and competitor activities to stay ahead in the industry.> Actively participated in book fairs and events to promote content and expand reach.> Reported directly to the Managing Director, ensuring alignment with the company's strategic goals.