Shashank Gupta Email & Phone Number

Santa Clara, California, Us

I lead a team of full stack data scientists driving growth initiatives for the company. My primary responsibilities are:- Support marketing channel leads in execution of media strategies. We support all types of marketing channels like Digital (FB, Google, Apple, TikTok, Adobe etc), Search (SEM and SEO), TV (linear, OTT, TVE and Connected TV) and OOH.- Design and execution of experiments to understand incremental value driven by media interventions. This entails both geo experiments and user level experiments.- Building intelligence around attribution in a more privacy focused world to understand consumer journeys pre-acquisition that would inform development of media plans. - Media mix modeling to maximize value of a given marketing budget.- Consumer segmentation/profiling to understand our consumers better and personalize experience both pre/post acquisition.- Forecasting to predict long term value to the business and setting goals. - Understanding audience journeys post acquisition to support product team in identifying areas of improvement for developing a better consumer experience. - Establishing data/ML ops on deployed machine learning models to ensure sustainable development of intelligence built by our team.

Menlo Park, Ca, Us

WhatsApp is home to the largest user base across the family of apps at FB Inc.My responsibilities, as part of the WhatsApp data science team, are to ship and maintain compelling product experiences on the app that drive acquisition, engagement and retention. This requires setting up experiments for making causal inferences on different features of the app and measuring behaviors that lead to growth and retention.I supported the launch of WhatsApp pay in India and Brazil. Grew user base from 0 to 60M users in 18 months. Majority of that growth was delivered organically through optimizing user flows, funnel optimization and B2B partnerships.I also conducted internal studies leveraging the vast data sets at WhatsApp to understand user behavior on platform and do audience profiling and segmentation. A/B tested several and shipped 3 incremental features in the app.

Ridgefield Park, Nj, Us

Part of the data science division at SEA Big Data group. Responsible for deployment of data science solutions to facilitate marketing operations.Leverage data solutions to drive marketing strategy for Samsung’s consumer electronics (Mobile) and Services (Samsung Pay, Samsung Internet, Samsung Plus, Bixby, Samsung Health) portfolio. Building cross platform experiences (mobile, desktop, mobile web) supporting demand generation and performance marketing.Implement A/B testing initiatives for mobile related marketing campaigns across owned media (email, push notification, in-app engagement, e-commerce) and paid media (Facebook Ads, Google Ads).Perform conversion rate optimization and funnel analysis for informing future decisions in reducing acquisition costs, boosting engagement and reducing churn.Manager of the Customer Data Platform - a data product for developing, storing and maintaining user profiles of all SEA Customers in US. Every data driven marketing initiative in SEA utilizes this product. Owner of the current data science model used for targeted marketing of flagship devices (Galaxy and Note Series). Current model gives 4x higher lifts as compared to previous version which culminated in higher revenues for our team.Manager of the repository of analytical dashboards created on all data science models used to periodically track their business impact.

San Francisco, Ca, Us

Analyzing/Modeling everything related to B2B products.Created forecasting models for traffic estimation of all jobs on Glassdoor.Revamped the monetization model for advertising jobs on Glassdoor. Created a simplisticUI for Customer Success Managers to utilize this new model which culminated in a 45%increase in revenue obtained from account renewals for sponsoring jobs.Revamped the fraud – detection system in place to prevent fake jobs on Glassdoor.Supported the Customer Sales team by building automated tools to evaluate the health oftheir products. Managed the employer sales marketplace.Implemented a fraud detection system on the jobs portal to identify spam/fake jobs. Coverage of such jobs increased by 51% upon implementation.

Borlänge, Se

Worked on the modelling and optimization of maintenance based management systems employed in Swedish Railways by incorporating lean principles that shall enhance their organizational profitability and sustainability.

Groningen, Nl

Part of the groundbreaking ocean grazer project – a novel wave energy converter. Worked on piston design optimization to minimize the losses in the pumping system (the primary energy producing component of the device responsible for ~90% of its output) and maximize the energy production.

Göteborg, Sweden, Se

Worked in the Six Sigma Department on process capability improvement and energy conservation. Performed several Design of Experiments (both Taguchi and Energy DOE). Also a part of the maintenance department responsible for production of Taper Roller Bearings. Improved the productivity of Outer Ring Track Grinding Machine.

Mumbai, In

Did cross-functional training at India’s biggest cement manufacturing unit. Worked on a project to Identify the inspection techniques for evaluating the health of the fan-shaft.

M.S In Mathematics + B.E In Manufacturing Engineering, Mathematics + Manufacturing Engineering

Master Of Science (Ms), Data Science