Shashank Patel Email and Phone Number
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Currently heading the marketing & sales of Trinka - an AI language improvement solution designed for the publishing industry.I bring nearly two decades of hands-on experience in digital marketing, product marketing, and brand building. Throughout my career, I have consistently delivered on aggressive growth targets, achieving at least a 3x YoY growth while reducing costs by 25%. Notably, I spearheaded the successful acquisition of over 100,000 users globally in the launch year for Trinka.ai – an AI writing assistant for researchers, demonstrating my ability to execute impactful marketing strategies on a large scale. I have led 25+ multi-cultural global teams to deliver aggressive business goals.My skills & expertise include:Delivering on key business growth matricesDriving Product-led growthStrategic marketing & brand developmentRapidly scaling businessesGo-to-market startegiesDigital MarketingDemand GenerationAccount Based MarketingBeing a quick learner, I've acquired multiple skills including multi-tasking, analytics, team handling, and leadership, enabling me to deliver results consistently with quick turn-around times. I'm always eager to learn and acquire new skills to improve my efficiency and stay updated & ahead of the competition. This has made me an asset in all the roles I have played across functions.
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Head Of Marketing And Sales | GlobalTrinka.AiMumbai, Mh, In -
Head Of Marketing & Sales | GlobalTrinka.Ai May 2024 - PresentMumbai, Maharashtra, IndiaDriving the multi-channel global marketing & sales [B2B, B2C, Channel Partner, Affiliate] for an AI SaaS solution - Trinka AI that offers grammar correction & language enhancement solutions designed for the publishing industry.- Driving Key Revenue Matrices [New, MRR, ARR, ARPU, LTV, Churn]- Strategic Business Growth - Product-Led Growth- Building converting sales pipelines [ICP, Prespecting, Nurturing, Funnel Velocity, BANT qualifying, Closing]- Product Marketing- Digital Marketing [Ads, Content, SEO, Social, Email]- Partnerships & Collaboration [Channel Partners, Strategic Partners, Affiliates, Influencers, Brand Collaboration]Passionate about shaping a responsible future of AI in SaaS, cultivating strong industry partnerships, and empowering teams for success. -
Head Of Marketing & Sales | GlobalCrimson Ai May 2024 - PresentMumbai, Maharashtra, IndiaHeading the B2B & B2C global marketing and sales for the suit of AI solutions for the publishing industry for Crimson AI.- Trinka.ai- Enago Read- Enago Reports -
Product Marketing HeadSuperprocure Jan 2023 - Apr 2024Mumbai, Maharashtra, India• Planned the marketing road-map & GTM strategies resulting in a remarkable 3x YoY growth in new logo acquisition for a suite of logistics products.• Doubled funnel conversion %: 24>49% (Lead>Demo); 7>13% (Demo>Closure).• Orchestrated the automated user acquisition, communication, user onboarding journey, and engagement flows. • Identified and defined key market-differentiating value drivers & use-cases.• Crafted product marketing strategies including brand positioning, feature bundles, pricing, product launches, & cross-sell / upsell campaigns.• Drive the ABM (Account-based Marketing) strategy & sales enablement.• Increasing lead pipeline (MQLs & SQLs) via nurturing & lead magnets.• Measure performance & budget adherence to adapt strategies & consistently improve business performance. -
Deputy General Manager MarketingAnunta Tech Aug 2022 - Dec 2022Mumbai, Maharashtra, India• Leading the GTM efforts for US & ASEAN international expansion. • Establishing channel partner network to accelerate market entry.• Managing the B2B digital marketing & inside sales to provide sales support.• Setting up email marketing automation for lead nurturing to boost monthly MQLs and SQLs. -
Senior Marketing ManagerRax (By Enago) Jun 2021 - Aug 2022Mumbai, Maharashtra, India• Building the expansion and growth strategy to increase user acquisition, subscription conversion, and renewals.• Heading the complete B2B and B2C digital marketing and sales efforts for multiple AI-based SaaS products & tools worldwide.• Optimizing organic and non-organic traffic, referral and affiliate channels, and managing the lead funnel to increase conversions and ROI.• Executing personalized automated campaigns for key customer segments to increase sales, customer retention, engagement, and lifetime value. -
Senior Marketing ManagerTrinka.Ai May 2020 - Aug 2022Mumbai, Maharashtra, India• Heading the complete B2B and B2C digital marketing and sales efforts for multiple AI-based SaaS products & tools worldwide.• Driving multi-cultural global teams for localization of product offering. • Closing strategic tie-ups with publishers, universities, and enterprises.• Optimizing organic and non-organic traffic, referral and affiliate channels, and managing the lead funnel to increase conversions and ROI.• Designing converting workflows/journeys based on demographic, behavioral, and engagement analysis of various user segments. • Executing personalized automated campaigns for key customer segments to increase sales, customer retention, engagement, and lifetime value. -
Senior Marketing ManagerEnago (Crimson Interactive) Jan 2020 - Aug 2022• Heading the B2C marketing of Enago's editing and publication services for South Korea, Russia, Germany, Turkey, Brazil, and Latin America.• Managing 7 multi-lingual websites to drive paid and organic traffic, manage customer funnel, on-page experience and conversion. • Responsible for planning and achieving monthly and annual revenue targets for the above geographies.• Managing multi-cultural global teams for campaign localization and execution. • Conceptualizing remarketing campaigns and marketing automation journeys for maximizing customer lifetime value. -
Marketing HeadGenext Students Private Limited Jul 2016 - Jan 2020Mumbai Area, India· Digital Marketing – Heading & driving all the digital marketing efforts including PPC (Google Adwords), SEO & Social Media, Email, SMS, WhatsApp & Database Marketing.· Customer Acquisition – Planning & executing marketing promotion campaigns for lead generation, customer acquisition and marketing funnel management.· Strategic Tie-ups and Partnerships – Initiating & closing strategic tie-ups for cross brand promotions, corporate alliances to boost brand awareness & engagement.· PR – Leasing with public relations agency to ensure an on-going coverage across online & offline media for brand building, awareness & win investor interest.· Budgeting & Forecasting for various marketing activations, reviewing the same monthly and re-allocating if required. · Content & collateral development for Marketing Communications & Promotions.· Strategizing & Executing various Customer Engagement Events to boost customer life cycle & loyalty.· Tracking the competition and market trends along with secondary marketing research for expansion.· Playing a key role in coordinating with other department heads to share ideas on improvement of products and services. -
Deputy Manager - MarketingT.I.M.E. (Triumphant Institute Of Managment Education) May 2007 - Jul 2016Mumbai Area, IndiaResponsibilities:• 2007 to 2010- Front desk sales, BTL marketing, center mgmt., servicing & operations. - Conceptualizing, planning, and executing events for lead generation.- Instrumental in growing the geographical reach & top line revenue by 3x.• 2010 to 2013 - Centralizing the marketing functions to streamline processes for sustained growth. - Managing the core marketing functions of ATL advertising, media planning, campaign strategy and promotions, and annual budgeting.- Analyzing MIS reports to monitor the impact of marketing efforts.- Agency & vendor management for timely execution of the campaigns.• 2013 to 2016- Improve on-going marketing efforts and moved to a data analysis-based ROI-driven approach.- Initiated the digital footprint into paid, social, and organic marketing for market expansion.- Researched keywords, set up campaigns, and segmented audiences. - Achieved 25% revenue growth by investing 15% of the budget on digital marketing channels. -
Management TraineeIcra Online Apr 2006 - Jun 2006Position: Summer Trainee.Profile: Test Marketing & Selling of Mutual Funds Research Reports to Agents & Broking Houses in Mumbai.
Shashank Patel Skills
Shashank Patel Education Details
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N. L. Dalmia Institute Of Management Studies & ResearchMarketing -
N. K. College Of Commerce & ArtsMarketing
Frequently Asked Questions about Shashank Patel
What company does Shashank Patel work for?
Shashank Patel works for Trinka.ai
What is Shashank Patel's role at the current company?
Shashank Patel's current role is Head of Marketing and Sales | Global.
What is Shashank Patel's email address?
Shashank Patel's email address is sh****@****ail.com
What schools did Shashank Patel attend?
Shashank Patel attended N. L. Dalmia Institute Of Management Studies & Research, N. K. College Of Commerce & Arts.
What are some of Shashank Patel's interests?
Shashank Patel has interest in Listening To Music, Politics, Education, Environment, Reading Books On Fiction And Management, Watching Movies, Science And Technology, Designing, Playing Guitar, Formula 1 And Reality Tv Shows.
What skills is Shashank Patel known for?
Shashank Patel has skills like Brand Management, Marketing Communications, Marketing Strategy, Event Management, Marketing, Media Planning, Market Research, Advertising, Social Media Marketing, Training, Team Management, Direct Marketing.
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Shashank Patel
Bangalore Urban -
Shashank Patel
Program Management Lead @ Indegene | Pmo | Strategy | Gtm | Vgsom, Iit Kharagpur '23 | Ex-Eaton Technologies, Hp Inc. | Gold MedallistPune -
Shashank Patel
Kubefying The Parallel | Redefining Developer Experience | All Things K8SMadhya Pradesh, India1gmail.com -
Shashank Patel
Data Engineer || Data Analytics || C/C++ || Sql || Python || Reactjs || DartGhaziabad -
Shashank Patel
Solution Manager @Nokia | Ex-Amdocs | Ex-Ericsson | B.Tech @Nit Hamirpur | Cspo | Agile | Gcp | Aws | Azure | Salesforce | Databricks | Al/Ml | Nlp | Python | Pandas | Sql | Tableau/Power Bi | 5G | Lte | O-Ran |Cloud-RanNoida3ericsson.com, gmail.com, nokia.com
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