Making investing in the stock market simple & easy.

• Leading digital marketing for the Brokerage business, Mutual Funds & B2B Franchisee acquisition of Sharekhan. My role focuses on managing the marketing budget to ensure increase in number of leads & accounts with faster recovery of the media spends • Driving new digital initiatives which can be scaled & have a positive impact on the business • Conceptualizing & implementing key process changes to improve the sales process (FOS +DIY)• Selecting & managing agencies for all marketing support• Driving monthly webinars with pan India regional sales heads for action plans & campaign strategies• Presenting monthly business performance to the senior management & directors • Managing stakeholders from sales, business, IT, operations & directors to ensure hiccup-free delivery from the team• Invest in learning & development of the team to ensure that they are up-to date on current marketing trends• Use of analytics to analyze ongoing digital campaigns, audience segment and various media channels to derive valuable insights for the upcoming campaigns• AB testing for optimization of campaigns to deliver maximized output• Ownership, development and implementation of digital marketing strategy to help achieve the strategic goals of the organization

• Managing digital marketing brand campaigns including creative development, creation of landing pages & communications across various properties • Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness • Being responsible for the success of conversion for Mutual fund, Health Insurance & Account Aggregation • Owning up the business metric of Repeat Unique Login • Reporting the effectiveness of marketing campaigns, optimisation plans and insights to senior management • Coordinated with the sales team & call centre team to ensure maximum conversion of leads • Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, CTR’s etc• Assisting the Head of Engagement & Mobile App in the development of short and long-term strategic plans including annual business plans, campaign performance projections and innovation pipeline strategy

• Innovating themes for brand specific press conferences, launches & corporate award nights • Creating disruptive brand activation campaigns with extended digital amplification plan• Directing a team of copywriters, 2D & 3D designers to set the tone of the event• Scripting for audio-visual content to be played at the event• Client servicing along with pitch presentations

• Creating social media strategy for Bollywood movie launches• Content creation like posts, tweets & blogs for movie promotions• Creating short videos, memes & post creative for movie promotions• Launch of trailer, motion poster, teasers• Positive seeding of content & tracking reviews• Planning & executing fan engagement activities

• Reporting from press conferences, recording video bytes, live tweeting at the event• Writing articles, blog posts, social media posts• Test-driving newly launched vehicles & writing their reviews• Conducting photo-shoots of cars to be tested