Shashi Kumar Email & Phone Number

Doha, Qatar

CAREER ABSTRACT:Effective communicator with excellent relationship-building and interpersonal skills. Strong analytical, problem-solving, and organizational abilities. Proficient in leadership, team building, and presentation skills. Known for breakthrough thinking, seizing the future, and being a change catalyst.Area of Expertise:Planning Strategies and Implementation. Business, Brand development Budgeting & Forecasting, Long Term Agreement Negotiation. Strategic Planning. Establishing corporate goals, short-term, and long-term budgets and developing a business plan to achieve these goals.================================================================================Skills: Team Leadership • Project Management • Strategy Leadership • Sales Management Strategy • P&L Management, Direct Sales, Key Account Development, Product Management, Sales Presentations • Budgeting • Financial Forecasting, Recruiting, and Market Planning. Sales Processes, Logistics Management • Analytical Skills Communication

Qatar-Oman

Worked as Head of Sales and Marketing Manager and was responsible for the project management team overseeing all aspects of project delivery from start to finish for an upcoming Beverage Juice project, Fresh Juice, UHT, and Glass Bottles manufacturing unit in Doha –Qatar.Competence: Project Management, Sales Distribution management Self Team Management, P&L Management, Direct Sales and Key Account Development, Product Management, Sales Presentations, Budgeting, Financial Forecasting and Recruiting, Logistics Management, Analytical Skills, and Communication.

Doha, Qatar

Main Accountabilities:• Strategic Planning:o Design, implement, and facilitate the annual marketing plan for the business unit.o Identify and analyze new market segments and channels for growth opportunities.• Marketing Activities:o Conceptualize and implement Above The Line (ATL) and Below The Line (BTL) activities.o Focus on delivering growth and improving market conditions.o Collaborate with brand/category teams on BTL activities.• Channel Management:o Translate category strategies into channel-specific plans.o Develop trade plans and ensure their achievement within budget.o Initiate initiatives to enhance channel performance.• Customer Relationship Management:o Build strong relationships with key customers.o Drive initiatives to enhance customer satisfaction and loyalty.• Sales Team Leadership:o Lead training, development, and coaching for the sales team.o Coordinate with Sales Supervisors and Executives to service key account outlets effectively.• Financial Management:o Plan and administer the business unit's marketing operations budget.o Ensure cost-efficient promotional activities and manage expenses effectively.• Market Expansion:o Increase distribution breadth and depth in existing key account outlets. o Enhance brand visibility and communication efforts.• Opportunity Identification:o Identify and capitalize on new high-potential key account opportunities.• Activation and Promotion:o Initiate consumer activation and on-premise sales promotion initiatives.o Build brand confidence within key accounts.• Competitive Analysis:o Monitor competitor activities and trends to inform strategic decisions. Stakeholder Relations:

Doha, Qatar

Design implement and facilitate annual marketing plan for the business unitIdentifying and analyzing new market segments & new channelsConceptualize and implement ATL& BTL activities Deliver the agreed growth and market improvement targets To work with the brand/category teams on all the below the line activities. To translate all categories agendas into the channel agenda, including plans for the trade and to be responsible for the achievement of these plans within the budget. Responsible for initiating channel improvement initiatives Building strong relationship with the key customers throughoutLead training, development, coaching for the sales team.Plan and administer the business unit's marketing operations budget.Increase the width and depth of distribution in the existing key account outlets & Down MarketIncrease brand visibility and communication drive. Cost efficient promotional activities.Tapping into new opportunities/ high sales potential key account outlets.Coordinate with the Sales Supervisors & Sales Executives to service the key account outlets.Initiate consumer activation and on-premise sales promotion initiatives. To build the confidence around the brands within the key accounts.Track competitor activities and trends.Developing and maintaining relations with Key Accounts, Retail & Catering Planning and augmenting promotional activities, design schemes, implement and manage

Sultanate Of Oman

RESPONSIBILITIES: Planning, Route structure, processing new customer, Journey plan, Sequence, Resources utilization, Budget and Target.Processing, Distribution, Selling steps, Product portfolio, Margin Order handing, Sales cycle, sku drop size, Asset movement procedure, session endorsement.Evaluating, Assessment, Daily WTD / MTD / YTD, General Debtors, TC, Wastage & Rewarding.Sales Volumes and Distribution. Trade Promotion, Stock & Cash Flow Management & Timely Reporting.A Supervisor responsible for a group of Sales Reps. Being held to accomplish mainly a given task, such as Sales Plans and Targets, Area business growth, Collection targets, proper execution of sales policies and strategies, Key Accounts Management, Contracts, Customer’s Files, proper coaching his team and ensure proper implementation in the field, on-the-job training and guidance, checking market's issues and customer’s complaints, help Sales Reps to achieve their targets and solve their problems. Merchandising & brand management Ensure execution of merchandising at the points of sales, in line with the policies and approaches as defined by Trade Marketing and Marketing, in order to influence the shopper’s choice in favor of the company productsTo ensure the achievement of volume, revenue, and distribution and market coverage targets.Provides guidance to the team where appropriate, attends visits to monitor staff performance and takes any required corrective action to ensure maximum sales ability of the teamOversees the implementation of agreed marketing plans and negotiates display contracts with customers to agree with details such as price, outlet location, and merchandising activity. Regularly checks display standards to ensure adherence to Principal requirements Marketing plans, promotion, research, presentation of plans and responsibilities.Develop and implementing marketing strategy for the organization, planning, and handling and analyzing market research.

Doha

Manage the sales & merchandiser team operation and monitor all related team activities and resultsAccompanies team members on market visits on a rotational basis to observe and monitor performance. Identifies measures needed to rectify shortfalls of targets for volume, revenue, distribution and market coverageMainly plan, organize, direct, control, execute, evaluate, analyze, support, correct, promote and motivate all field sales and distribution activitiesTo ensure the achievement of volume, revenue, and distribution and market coverage targets.Provides guidance to the team where appropriate, attends visits to monitor staff performance, and takes any required corrective action to ensure maximum sales ability of the team.Analyses sales to information and identifies ways to improve the business. Develop a relationship with higher management level of key account & initiate discussions at strategic level.Oversees the implementation of agreed marketing plans and negotiates display contracts with customers to agree details such as price, outlet location and merchandising activity. Regularly checks display standards to ensure adherence to Principal requirementsMarketing plans, promotion, research, presentation of plans and responsibilities. Merchandising & brand management Ensure execution of merchandising at the points of sales, in line with the policies and approaches as defined by Trade Marketing and Marketing, in order to influence the shopper’s choice in favor of the company productsKey Accounts Execute the agreements with Key accounts, according to instructions and maintain good business relations with the representatives of Key Accounts in the area. Administration and Reporting Ensure the administration and reporting with SEBA according to the S&D policies and procedures and ensure data entry into systems is both accurate and timely

Bahrain

RESPONSIBILITIES:Manage the sales & merchandiser team operation and monitor all related team activities and resultsTo ensure the achievement of volume, revenue, and distribution and market coverage targets.Provides guidance to the team where appropriate, attends visits to monitor staff performance, and takes any required corrective action to ensure maximum sales ability of the team.Analyses sales to information and identifies ways to improve the business. Develop a relationship with higher management level of key account & initiate discussions at strategic level.Oversees the implementation of agreed marketing plans and negotiates display contracts with customers to agree details such as price, outlet location and merchandising activity. Regularly checks display standards to ensure adherence to Principal requirementsPromoting Company's product range to the Hypermarkets, Supermarkets. Ensuring sales growth Monitor the performance of distributors, retailers & take corrective actions. Tracking Competitors activitiesMarketing plans, promotion, research, presentation of plans and responsibilities.Develop and implementing marketing strategy for the organization, planning and handling and analyzing market research. Promotional activities, market specific stalls &promotion in the retail market.Negotiation and Public Relation. Merchandising & brand management Ensure execution of merchandising at the points of sales, in line with the policies and approaches as defined by Trade Marketing and Marketing, in order to influence the shopper’s choice in favor of the company products

Dubai

Sales forecasting and marketing plans, promotion, product research, presentation of plans and responsibilities.Introducing FMCG new Lines in the market to "A" Class & Key Accounts.Maintaining continuous stock levels in all key accounts.Maintaining F.I.F.O of Stock with increasing levels of visibility.Forecasting of Quarterly Sales based on the off-take of individual Outlets.Committed follow-ups of collection, Outstanding & and maintaining age-wise analysis.Implementation of Plano gram & plan of action. Aggressive negotiation skills involving Shelf Rental, Special displays & and discounts etc.Maintaining a high degree of business relationships with retail managers, Shelf boys and store in charge. Commitment with respect to planning, visibility & and customer relationshipCreativity in introducing new & and effective product promotion in parallel to market conditions & and needs

Dubai, United Arab Emirates

Sales forecasting and marketing plans, promotion, product research, presentation of plans and responsibilities.Introducing FMCG new Lines in the market to "A" Class & Key Accounts.Maintaining continuous stock levels in all key accounts.Maintaining F.I.F.O of Stock with increasing levels of visibility.Forecasting of Quarterly Sales based on the off-take of individual Outlets.Committed follow-ups of collection, Outstanding & maintaining age-wise analysis.Implementation of Plano gram & plan of action. Aggressive negotiation skills involving Shelf Rental, Special displays & discounts etc.Maintaining a high degree of business relationships with retail managers, Shelf boys & Store in charge. Commitment with respect to planning, visibility & customer relationshipCreativity in introducing new & effective product promotion in parallel to market conditions & needs

Bachelor Of Commerce - Bcom, Accounting And Finance

Bachelor'S Degree