Shashi Ranjan Email and Phone Number

 Responsible for appointing of merchant and distribution network and delivering Sales targets in the designated state. Increasing market share of Sahipay by formulating new strategies and guidelines. Leading and supervising a team of channel development managers and field executives to create maximum efficiency and a healthy work environment. Keeping close contact with Super Distributor & distributors and merchants for their day-to-day need.  Map the progress of team members and channel partners and supporting them with critical inputs.  Everyday tracking performance of existing business. Formulating critical and important strategies to achieve assigned targets.  Acquiring new markets – collaborate with referral, and grab all revenue generation opportunities. Communicating, implementing and monitoring sales schemes, products, and services to channel partners. Coordinating with internal teams and ensures the project execution as per TAT and ensuring achievement of acquisition norms as per the project requirements.

 Steering business operation including Sales, Marketing, Channel. Develop sales and marketing strategies to drive sales growth in the assigned area Super Stockiest Management, Distribution Management, and Relationship Management with a team of 10 members. Ensure to provide service on 800 (A+, A & B Cat) Merchant on daily basis, Stock availability SKU wise & on time replacement on all point.  Helping team members reach their full sales potential is the main objective of a sales manager, and the ability to support and motivate sales agents is essential to success at this job. Planning and executing innovative marketing strategies to increase sales through distribution channel. Launching product with C&F, Super Channel partner & Business partner. Increase profit margin by effectively controlling budget and overhead and optimizing product turns.

 Steering business operation including Sales, Marketing, Channel Management, Distribution Management, SOGA & SONA and Relationship Management with a team of 12 members & 120 Distributors. Handling existing channel network as well as drive new channel acquisition efforts. Managing all sales channels including distribution partners with appropriate Training, tools, and strategy development for Prepaid. Identify reliable distributors/ channel partners; resulting in deeper market penetration and wider market reach. Responsible for ensuring churn and deactivation within the stipulated time through sales force & retention executive and strict compliance to the laid policies and procedures. Handling overall media planning & evaluating the effectiveness of marketing campaigns, systems & processes through consistent feedback gathering & data analysis. Ensuring effective control of sales & marketing results and taking corrective action for the achievement of objectives within designated budgets. Analyzing the marketing trends and tracking competitors’ activities and providing valuable inputs for product enhancement and fine-tuning sales & marketing strategies. Planning and executing innovative marketing strategies to increase sales through distribution channel. Maintaining weekly and monthly MIS reporting closely analyzing actual versus targeted performance.

 Responsible for handling primary and secondary of Pre-Paid business, channel management, stock management, merchandising and visibility management, reports management (MIS). Develop robust channel of distributors/retailers for secondary/tertiary penetration. Administrate new product launches, International Calling Card & Parsec usage revenue increase, retention and churn management, competitive response strategy and customer experience management. Performed market and competitor analysis, fine-tune sales and marketing strategies. Ensured target achievement as prescribed by the management. Managed end-to-end sales process from initial point of contact presentations, proposals, through contract negotiations and execution.

 Identified and appointed new channel partners/ vendors to enhance business development through formal presentation, while worked closely with the sales channel to ensure target achievements. Deftly managed overall sales and marketing operations for diverse range of edible oil, brand Nature Fresh. Conducted market analysis to get a fair idea of the latest market trends and the competitor moves ahead to achieve market share metrics by providing appropriate product mix & pricing strategies. Recognized financially strong/ cost-effective and reliable markets and establishing strategic alliances to facilitate deeper market penetration thereby increasing profit margin. Achieve dramatic sales increase by skilfully managing relationship and proactive sales. Stock Management & sales target on MBO & HoReCa within assigned territory. With 4 sales Representatives ensure market offtake sku wise on higher side.

 Ensured to meet the set targets and successfully launching other products & achieved bottom line of the business by implementing company strategies Involved in conceptualizing, planning, implementing and monitoring of business, sales strategies for all the Products of the company to drive growth in sales and revenue. Planned and carried out experimental test regimes and analysing and interpreting the results. Investigated and resolve vague or questionable issues using established procedure and guidelines and assisting team leaders as need arises. Entrusted with the responsibility of generating monthly MIS reports and disseminating it to higher authority as and when needed. Implemented marketing strategies and technique to increase revenue.