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Developed and maintained Salesforce applications using Apex, Lightning Web Components, and Visualforce.Integrated Salesforce with external systems via REST APIs.Customized Sales Cloud and Service Cloud features to meet client requirements.Managed deployment of Managed Packages and handled Synchronous & Asynchronous Apex and Knowledge Base.Implemented Pardot for marketing automation.Configured Omnichannel to enhance customer service operations.Created Einstein Bots to automate customer interactions.Resolved automation failures.Developed formula fields, validation rules, and tested and updated flows.Created and managed profiles, permission sets.Deployed changes using change sets and GitHub.Addressed support issues related to Case objects and worked on data insertion/updates using Data Loader.Developed Apex functionalities, including triggers, classes, future methods, invocable methods, batch Apex, and queueable Apex.Set up messaging for in-app and web communications.