1. Directed the launch of 2 new products (B2C), from strategizing & ideation to launch and post-launch evaluation which grew the TAM by a total of 10x and also opened doors to evolving to Networking synergies. 2. Led the development and launch of Exxat Prism SaaS products for Nursing domain resulting in a 25% increase in recurring revenue and 20% user base growth.3. Improved customer support to bring down resolution time significantly below SLA and significantly reduced production tickets up to 70%. 4. Spearheaded the migration initiatives from older to new version of the product resulting in 95% retention of older clients on new platforms. 5. Significantly improved product experience, thereby contributing close to 40% in NPS score improvement.

1. Gap analysis for AS-IS functional and ETL workflows and suggesting changes for TO-BE workflows.2. Interacting with officials from various RBI departments to understand the expectations and requirements of each department from which data is to be sent to the data lake.3. Studying business functions and gathering information for evaluating output requirements and formats.4. Working on system requirement specifications, designed workflows, and actively participating in the implementation of approved changes.Conducting workshops for vendors and clients to define business goals and expectations.5. Interacting with vendors to ensure progress on deliverables.

1. Defining project requirements, conducted user workshops, and mapped business objectives.2. Working on requirement analysis, application integration, ETL interfacing, and Access Reconciliation product.3. Finalising functional specifications, wireframes, conducting UATs, creating user stories and test strategies.4. Interactions with the technical team to check on deliverable feasibility and deployment statuses.

Digital Marketing, Sales, Content Marketing, Social Media Strategist