Routine and Ad Hoc Reporting: Provided routine and ad hoc reports to internal teams, including sales, marketing, and finance. These reports likely included sales performance metrics, market analysis, financial insights, and other relevant data to support decision-making.Identifying New Business Opportunities: Proactively identified new business opportunities and contributed to their development. This involves researching the market, analyzing customer needs, and proposing strategies to capture new markets or expand existing ones.New Product Launches and Regional Account Listings: Successfully launched new products and worked towards getting them listed in regional accounts. This involves coordinating with sales teams, implementing marketing strategies, and building relationships with key accounts to secure listings and drive product adoption.Achieving Incremental Growth: Contributed to achieving a significant incremental growth of 22% across the entire product portfolio, including Waffy, Chocolates, Confectionery, and Biscuits. This indicates successful business development and execution of growth strategies.Competitor Benchmarking: Kept a close eye on competitor benchmarking activities. This involves monitoring competitor strategies, analyzing their market positioning, pricing, product offerings, and marketing initiatives to identify competitive advantages and make informed business decisions.

End-to-End Reporting in Power BI: Proficient in creating comprehensive reporting solutions using Power BI. This involves gathering data, performing data transformations (ETL), building data models, writing DAX calculations, and creating visualizations to present insights and analysis.Collaboration with Business Users: Collaborated with business and functional users to understand their requirements and analyze client needs. This involves gathering feedback, conducting meetings, and ensuring that the reporting solutions align with the business goals.Data Analysis for Incident Reporting: Analyzed historical data related to reported incidents and used tools such as Power BI and Tableau to present the data to business stakeholders. The goal is to identify trends, patterns, and opportunities for improvement, which can drive decision-making and enhance operational efficiency.Problem Solving and Solution Development: Identified challenges and issues within projects and worked with the team to devise software solutions. This likely involves analyzing requirements, proposing solutions, and implementing them to address business needs effectively.High-Quality Project Deliverables: Prepared high-quality project deliverables that are highly valued by the business. This likely includes well-designed reports, visualizations, and presentations that effectively communicate insights and analysis to stakeholders.

Brand Launch: Successfully launched the "Recipe" brand, which includes a range of Chinese sauces and Schezwan chutneys. The launch was executed across various modern trade formats and SAMFOS (Store and Merchandising Operating System). This expansion into new product categories and distribution channels helps diversify the business and capture additional market share.Data Visualization for Market Intelligence: Utilized data visualization techniques to extract meaningful insights from the Market Intelligence module. By presenting data visually, patterns, trends, and correlations can be easily identified, aiding in making informed business decisions.Major Brands Platform: Developed a platform to present major brands to higher management based on the specific requirements of the business. This platform likely includes key performance indicators (KPIs), sales figures, market trends, and other relevant data to support decision-making.Daily Sales Report Development: Created a daily sales report using Power BI, a business intelligence tool, and distributed the reports based on geographical regions. This helps track sales performance and provides valuable insights to the teams responsible for each region.Business Growth: Focused on achieving an additional 18% incremental growth in the overall business portfolio. This likely involves implementing various growth strategies, such as expanding into new markets, introducing new products or brands, optimizing operational efficiency, and improving customer satisfaction.Competitor Activities and Benchmarking: Monitored and analyzed competitor activities to stay informed about industry trends, pricing strategies, marketing initiatives, and product developments. Benchmarking against competitors helps identify areas for improvement and supports strategic decision-making.

New Business Development: Seeking opportunities to expand the business by exploring new markets, identifying potential customers, and developing strategies to acquire new clients.Existing Business Development: Enhancing and growing the current business by implementing strategies to increase sales, improve customer satisfaction, and retain existing clients.Market Information Management: Gathering and maintaining a comprehensive database of market information from various sources to stay updated on industry trends, competitor activities, and customer preferences.Assortment Planning: Planning and updating the product assortment offered by the business and continuously reviewing its effectiveness.Margin Negotiation & Product Availability: Negotiating profit margins with suppliers and ensuring the availability of products to meet customer demand.Audits and Reviews: Conducting regular audits and reviews to maintain desired quality standards and identify areas for improvement.New Brand Launches: Introducing new brands to the existing product portfolio, which can contribute to additional growth in the Foods Category.Coordinating Replenishment: Ensuring smooth replenishment of products from vendors to stores to maintain product availability.

Led key account management efforts, cultivating strong relationships and achieving sales targets.Executed end-to-end product management lifecycle, from market research to product launch, resulting in specific achievements or outcomes.

• Category-Processed Food• Project Title- Range Extension ProjectSummary –Added 4 new brands to food bazaar under Processed Food Category within a period of one month.• Summer Article Project: Main target was availability of Carbonated Soft Drinks, in 27 stores across North. Giving a growth to Processed food category from 5% to 15%.• Making availability of Liquid Concentrates Category (Rooh Afza) in 27 stores across North and giving a growth to 45% under Processed Food Category Segment.• Focus Merchandise Category project- Tracker will be send to each stores regarding their Performance, Growth in there respective Category Segment.. . Handling a 150 Cr Category ,contributes to 30% Share of Food Bazaar in the Concerned Category Segment.