Sherif Hassan personal email
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A creative thinker with real business formation, team development and growth strategy experience.President of The League Brand, a company I founded in 2012 to address challenges schools & organizations face when designing, producing and selling uniforms and branded merchandise. Since then, TLB has partnered with schools and organizations in over 12 US cities and has become one of the largest providers of NY team apparel, school uniforms, league merchandise and promotional products. Prior to this role, I founded one of NYC's original soccer lifestyle brands, FOSA USA. The brand sold in regional soccer shops and was named "Cool New Brands" by TimeOut NY Magazine. In 2011, FOSA USA was named Official Merchandise Partner for The Cosmos Copa Soccer Tournament, one of the largest amateur soccer tournaments in the country. As part of the NY Cosmos global brand relaunch, I was responsible for product design/development, direct marketing, on-site sales & customer experience at all games. My appreciation for developing interpersonal relationships has lead me to various community involvement and volunteerism projects. In 2010, I established the New York Football League, a non-profit community organization that supported youth underprivileged soccer players. In 2012, I rallied our soccer community to establish the first Street Soccer USA, ‘I Play For NYC’ Soccer League at the newly formed Brooklyn Bridge Park. The league raised funds for local homeless men & women who participated in the Street Soccer USA program (a national 501C3 non-profit). The league also acted as a crucial social bridge between mostly homeless Street Soccer NYC team and a diverse population of NYC soccer players. I started my career in a corporate role where I advised large corporations, law firms and global banks on talent acquisition and employee retention. I have applied the experience gained in brand perception, creative marketing and progressive customer service to drive successful projects and generate awareness or revenue for affiliated organizations. To this day I continue to be involved in purpose driven community projects, most notably, the JCK Foundation where I lead a team of advisors called the JCK Strike Team. The Strike Team is a group of trusted JCK Foundation contributors that identify and execute short term projects to support mental wellness and resilience amongst youth in local communities and schools. I am a proud husband and father; I still enjoy being competitive and being outdoors especially when I’m grilling with family & friends.
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Founder / PresidentThe League Brand Nov 2014 - PresentNew York City Metropolitan AreaWhat we wear says a lot about who we are - apparel & uniforms can be a powerful branding tool that can generate excitement within a group or community. It can reflect a mood or show support for a particular cause. Whether you are a school, sports team, league or business, selling branded merchandise or uniforms shouldn't be so hard! Our platform simplifies a normally difficult merchandise/uniform process so organizations & schools can take advantage of the opportunity to grow and promote their brand in the community. Our solutions offer flexibility without having to compromise quality and without having to spend hours managing a process that produces unsatisfactory results. Schools & Organizations have benefited from our platform by taking advantage of risk free options to raise awareness for an event or cause, create fundraising opportunities or to produce more merchandise as a powerful recruiting tool.Our team specializes in brand strategy, brand redesign, product design/development, wholesale ordering and fundraising. We enjoy solving the merchandise/uniform challenges - our goal is to make things as easy as possible for each organization so they can focus on the critical programing they offer their respective communities.Our process focuses on the customer and creates efficiencies around normally cumbersome processes such as product design, product procurement, printing/embroidery, ordering, money management, distribution, returns/exchanges and customer service. If you’ve always wanted to create merchandise for your school, team, league or business or if you are looking for something new and refreshing to create a little excitement then let's discuss how we can get the most out of your brand! -
Founder / PresidentTeam Fund Up Inc. Jan 2012 - Aug 2015Greater New York City AreaDeveloped and drove the business development and brand strategy, including consumer & market research agenda for the NY & Tri-State Market. Led Operations, HR, Sales, Marketing, Finance & Product Development teams Drove marketing and communications strategies to develop 3 specific markets - schools, sports teams\ leagues and businesses. Managed development of a proprietary online platform for school merchandise, school uniforms, team uniforms, promotional products and charity fundraisers. Developed customer brand strategy and negotiated contracts with residual revenue development. -
Nyc League FounderStreet Soccer Usa Feb 2012 - May 2014New York, New York, United StatesManaged all logistics to promote and launch the first sustainable Street Soccer NYC soccer league. All proceeds from the league were used to fund Street Soccer NYC programing. Worked with NYC Parks & Recreation and Brooklyn Bridge Park Conservatory to secured league permits, insurance and promote the league cause.Partner with local businesses, community organizations and municipalities includingDeveloped teams to deliver a well-managed, fun, competitive and safe recreational league for the NYC community.Created an opportunity for the Street Soccer NYC team to get regular practice in game situations in preparation for Street Soccer USA Cup and Homeless World Cup. The league was an integral part of the program’s efforts to use soccer as a vehicle to lift people out of homelessness. The program emphasized the importance of “showing up” & “family” to remind everyone that we are all in this together. -
League FounderNew York City Football League Jun 2010 - Aug 2012Greater New York City AreaNew York City Football League, a non-profit soccer league is made up of a diverse group of players with a common passion for the game and a desire to give back to their local soccer community. Our league plays year round every Sunday in downtown Manhattan to raise funds for local youth soccer clubs and individual youth club sponsorships. Games are co-ed friendly but hard fought in a casually competitive environment officiated by qualified and experienced referees.
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Founder / Creative DirectorFosa Usa Corp. Jan 2010 - 2012Greater New York City AreaWe didn’t start a movement but we were dedicated to help grow one that already exists. Five O’Clock Shadow Apparel USA (FOSA USA) was established in NYC to represent NYC and USA soccer. From the 1950 World Cup upset of England to Landon’s last minute winner against Algeria, this is a country that has had some great soccer moments. Our goal was to inspire a new wave of US Soccer players by tapping into the culture of the game and bringing that culture to life in our designs. Our activities were all based in the community and supported grassroots soccer. Our products were all designed and printed in New York City using the highest quality materials to make sure your game off the pitch is just as nice as your game on it.
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Lead RecruiterGenesis10 Apr 2009 - Sep 2011New York, United StatesGenesis10 is a professional technology services firm providing staffing, workforce optimization and domestic outsourcing solutions. The company was founded in 1999 and is dedicated to providing talent and talent services in support of our clients' growth and business-as-usual initiatives in a cost-effective manner, onsite or onshore. Work flow process development -
Legal RecruiterMichael Page Aug 2007 - Jul 2009New York, United StatesBusiness development & account management for new Michael Page Recruitment practiceIntroduced initial MP service offerings to AM LAW 100 firms in New York & tri-state areaManaged full recruitment process and sourcing teams Notable client placements:Cadwalader Wickersham & TaftJones DayHawkins Delafield & WoodSidley AustinSkadden ArpsDLA Piper
Sherif Hassan Skills
Sherif Hassan Education Details
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International Business
Frequently Asked Questions about Sherif Hassan
What company does Sherif Hassan work for?
Sherif Hassan works for The League Brand
What is Sherif Hassan's role at the current company?
Sherif Hassan's current role is President at The League Brand.
What is Sherif Hassan's email address?
Sherif Hassan's email address is fo****@****ail.com
What is Sherif Hassan's direct phone number?
Sherif Hassan's direct phone number is +191455*****
What schools did Sherif Hassan attend?
Sherif Hassan attended Dominican College Of Blauvelt.
What skills is Sherif Hassan known for?
Sherif Hassan has skills like Fundraising, Sports, Sports Marketing, Sponsorship, Marketing, Soccer, Football, Marketing Strategy, Nonprofits.
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Sherif Hassan
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Sherif Hassan
Washington Dc-Baltimore Area1amazon.com -
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Sherif Hassan
Senior (I) Avionics Technician / Lae-B2,Faa, Easa, Gaca, Qcaa And Ecaa Icao Ll.Philadelphia, Pa
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