Blending my creative and business sensibility into each project I find that the outcome is stronger than just a pretty design. Whether as an individual or a company the objective is to let your voice be heard. Taking your vision and working with the fine details of color choice, typography, written word, and texture make the design intriguing and uniquely yours.

DeLeon Realty, a nationally recognized, top-ranking real estate team based in Palo Alto, California Through in-depth brand development, refinement of the DeLeon vision and voice were expressed to create stronger marketing collateral (print, web, photography, copy, social media, online ads, seminars, wrapping work vehicles, client gifts and more) to ultimately see increased brand awareness and revenue.

White Sierra/Amtai Imports is a small family run business of nearly 40yrs. White Sierra is outdoor apparel for everyone, built with an accessible price point, technical fabrics and smart construction. Making clear updates and thoughtful changes to the overall brand, branding materials, photo direction, hangtags, catalogues, point-of-purchase displays, trade show booth and development of a new e-commerce website. While maintaining and supporting company goals and small family… Show more White Sierra/Amtai Imports is a small family run business of nearly 40yrs. White Sierra is outdoor apparel for everyone, built with an accessible price point, technical fabrics and smart construction. Making clear updates and thoughtful changes to the overall brand, branding materials, photo direction, hangtags, catalogues, point-of-purchase displays, trade show booth and development of a new e-commerce website. While maintaining and supporting company goals and small family sensibility the company saw increased brand awareness and sales while recognizing loyal brand enthusiasts. Show less

Patagonia | Patagonia is an outdoor clothing company with roots in environmental awareness. Working directly with the editor, copywriter and design teams to build a variety of sales collateral under tight deadlines with huge volume. My fluency in following style guides and understanding redline allowed me to work efficiently within the necessary Adobe software.