As the Athletic Director of a public charter school, I forge and execute modern marketing, promotion, and communication strategies to fundraise for sporting events and promote athletes' successes to generate awareness and advanced opportunities.Over the past 4 years, I have found an intense passion for marketing through education and sports. Educating children about the importance of their brand through literacy and promoting sporting programs to secure academic or athletic scholarships for our talented athletes. When I’m not doing those two things, I am deepening my expertise in all things marketing.Some of my greatest contributions and areas of impact to date include:➤ Designed an eCommerce website utilizing WordPress and Shopify applications.➤ Marketed for 50+ athletic events through fundraising and social media management while governing a budget of $15k annually.➤ Advanced organic search results and pay-per-click campaigns through research and testing.➤ Devised a comprehensive digital marketing plan and digital audit using metrics and web analytics.I have achieved the results above by leveraging my signature strengths and areas of expertise, including:★ Project Management★ Digital Advertising and Branding★ Business Development and Sales★ Marketing Analytics and Customer Insights★ Product Management★ Marketing Management★ E-Commerce★ Social Media MarketingAbove all, I am committed to collaborating with teams, driving strategies, and giving people a voice to amplify success stories through innovative marketing efforts!
