• Conceive and develop efficient and intuitive marketing strategies• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures• Initiate and control surveys to assess customer requirements and dedication• Write copy for diverse marketing distributions (brochures, website material etc.)• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities• Monitor progress of campaigns using various metrics and submit reports of performance• Collaborate with managers in preparing budgets and monitoring expenses• organizing events and product exhibitions

• Delivering a consistent and tailored service to our SME clients.• Developing long term, in depth client relationships with clients.• Acquiring new clients with proactive strategic planning to maintain and grow the relationship . • Maximize product sales to agreed targets by penetrating customer needs and actively cross selling products.• Preparing credit report which includes financial analysis based on credit scoring mechanism.• Review SME clients' portfolio on monthly basis.• Provide a high quality service for clients.• Take ownership of specific customer complaints from initial contact to problem resolution. • Handling general customer queries and redirecting them as appropriate to other staff/departments .

-Preparing, planning and project managing the publication of all publicity material to maximise brand promotion.-Creating marketing campaigns and working with the company's external PR agency to see them executed.-Creating and developing new innovative ways to communicate the company message to their existing customers.-Contributing to the annual sales and marketing plan.

• Maximizing all sale opportunities from the allocated portfolio.• Planning calls to ensure achievement against target.• Preparing reports for sales results• Provide feedback on improvement to products and processes.