Shaughnessy White Email & Phone Number

Penang, Malaysia

Portland, Oregon Area

- Owned market operations, specifically supply intake and property operations; working cross-functionally with different departments ensuring KPIs were achieved.- Helped to develop and implement strategies to improve onboarding process, customer experience, and supply acquisition.- Worked side-by-side with the local GM, to rapidly grow the Portland market.

Xianyang, Shaanxi, China

• Developed and implemented a marketing campaign focused on targeted promotional events
• Grew the franchise from 40 to 400 students in 12 months, resulting in an expansion into 3 additional locations
• Oversaw staff hiring, training, and team building events to create a positively-motivated, creative, and collaborative team culture

Xi'an, China

• Consulted the chairman on creative design & marketing strategies in order to revitalize the brand, specifically targeting fashion-minded young professionals
• Crafted brand messaging and implemented across marketing & design collateral
• Consulted on design & direction for the website, product design, and packaging
• Collaborated with UK based architecture firm for hotel project design
• Developed effective marketing and design strategies for multiple companies within Weizhi Group including: administration, real estate, clothing, branding, and design
• Managed the company’s brand and reputation to enhance public perception and ensure brand consistency

Xi‘an, Shaanxi, China

• Managed & QA'ed the design and marketing teams to ensure that messaging and creative collateral (ads, website, print, etc.) adhere to overarching marketing strategy, quality, and creativity standards
• Developed and executed strategic marketing plans, mapping back to business objectives
• Tested and provided recommendations to improve app UI and UE design
• Crafted all copy geared towards US market: press materials, website, and digital/print ads
• Served as liaison between Blux Touch and U.S.-based app marketing companies
• Managed quality control on all aspects of Western marketing and customer service

• As the only full-time employee, developed and implemented marketing concepts and ideas to attract corporate events, retreats, conferences and wine sales
• Increased the number of weddings and events per year from 7 in 2004 to 40+ in 2010
• Assisted in transforming a small family farm into a renowned destination event space through landscape design and creative garden architecture
• Utilized a focused artistic vision to conceptualize and organize events such as “Movies in the Vineyard” summer public event which increased wine sale revenue and brand awareness
• Assisted in the design of labels, brochures, price-lists, product descriptions, etc.
• Managed and coordinated weddings and corporate events for clients including Nike, Intel and Columbia Sportswear

Portland, Oregon Area

• Served as a host for events which required having detailed knowledge of the vineyard, wines, grounds, history, business model, and decor
• Utilized this knowledge during site showings to potential clients several times per week
• Proficient in using a wide variety of tools and equipment to create, fabricate and maintain the vineyard, expansive gardens and unique site decor o Welding and woodworking tools (grinders, sanders, saws, drills.
• Set up and use multimedia equipment including speakers, microphones, mixers, projectors, lighting…
• Increased my knowledge of wine, wine production and culture by completing research, attending classes, wine tastings and events, and working with award winning Oregon wine maker Peter Rosback following harvest, during.