Shaughn Mcgurk Email & Phone Number

Weybridge, Gb

Surrey, England, United Kingdom

Clients include: Structural Engineers Registration (SER)

United Kingdom

I was invited to join the senior team at Liven Creative to lead their strategic offer. Over the last two years I have brought a more formal rigour to their brand strategy practice, building substantially on what previously existed with the introduction of established frameworks and models alongside my own principles and processes. I have also successfully delivered brand strategy, brand architecture, brand naming, tone of voice guidelines, and copywriting services to multiple clients; completely re-written the agency website to more clearly articulate their holistic offer; and contributed significantly to the new business effort. Highlights include: eliciting tears of joy and relief from two separate clients during the presentation of their new brand platforms; helping two giants of the built environment sector find a shared language upon which to build a groundbreaking alliance; building solid consensus between a large and opinionated fintech leadership team. Clients include: 75 Pharma, EVM, HelloDPO, Mace, Marshalls, Maynard Leigh, SalesforceBen, Taxback International, Willmott Dixon.

London, England, United Kingdom

Working remotely with a selection of agencies and directly for private clients across a variety of sectors. Helping brands to discover their unique story and amplifying this narrative using a combination of engaging words, evocative imagery and some bespoke graphic properties. Providing strategic brand consultancy, naming, copywriting, visual identity and communications design on paper, on screen and on location.Clients include: Apple UK, Aposave, Connection Capital, Juniper Place, Nineyards Living, Optimapharm, Pioneer Point, Rockhurst Cars, THI Investments and Seismic Change.

Surbiton, Greater London, United Kingdom

My remit was to be a catalyst for transformation – helping to shift the company from an already successful production studio to a branding consultancy positioning:• I redefined the offer and positioning; rewrote all communications; and, along with the creative team, redesigned all touchpoints.• I mentored and supported the creative team; developing new workflows, helping to up-skill where necessary, instilling confidence and fostering a more courageous and collaborative culture.• I helped to initiate new consultancy-based and web-first revenue streams, significantly increasing revenue value of a typical project.Clients included: Alliance Healthcare, Apple UK, Barfly, BFI, Blackbushe Airport, Bentall GreenOak, C&A, Countryside Alliance, Hazel Capital, IPS Pharma, Kikkoman Soy Sauce, OBN, Sunley Heritage, THI Investments, Viewranks.

Weybridge, Surrey, United Kingdom

Over 8 years, my personal consultancy practice grew from a single project to a roster of international clientele. Working solo – aided by trusted freelancers when necessary – gave me the chance to work on a much more personal level with my clients, reinvigorating my love of creativity and craftsmanship. It also afforded me the opportunity to significantly enhance my digital capabilities.Clients included: Albion Classic Motorcycles, Bam Ferrovial Kier, Blink, Chloe Ogden, Gleem, GreenOak Real Estate, Momentito, Pagefield, Somo Global, Sundrop Farms, SY Shenandoah, SY Ngoni, Wild Guava, Yowza Fitness.

London, United Kingdom

Highlights included: delivering the new identity for the new CrossCountry rail franchise in just 55 days; launching Blink, Europe’s first air taxi service; winning the pitch for inclusion onto London Underground’s design roster.

London, United Kingdom

Highlights included: winning a DBA and a RHS Chelsea Gold while acting as Brand Guardian for National Savings and Investments; revitalising Edexcel’s brand and taking their entire workforce through a brand engagement program, working internationally with the Dubai Development and Investment Authority.

London, United Kingdom

Highlights included: redesigning the global visual identity for Castrol; being the lead designer and keynote speaker at the launch of the new George Wimpey identity; creating a new logo and DIY identity kit for The Girl Guiding Association; helping Orange to redefine its channel communications program in the UK and launch into Europe.

London, United Kingdom

Highlights included: winning a D&AD for the Montevetro brochure for Taylor Woodrow Capital Developments; creating a McNaughton Paper Awards winning brochure for Nikon UK; writing designing and art directing for multiple automotive clients including Aston Martin, Silverstone and Triumph Motorcycles.

London, United Kingdom

Highlights included: creating a trilogy of Annual Reports for the Corporation of London; developing packaging designs for Sunpride juices that got them listed on BA flights; and designing new forecourt signage and tanker liveries for Jet Petroleum.

London, United Kingdom

Highlights included: art directing my first location photoshoot for Butlin's Resorts & Hotels; designing the still-in-use identity for the London Metal Exchange.

Ba Hons, Graphic Design And Marketing

Education record