My role is to help companies transform their brands and future-proof their operations by integrating human insights, bold strategies, and design thinking across their experience ecosystems.I am an executive-level, holistic brand builder and change management leader with 20 years of corporate experience. My deep marketing, innovation, CX/EX, and brand development experience have influenced renowned global category leaders, including Moët Hennessy, AT&T, PepsiCo, FedEx, Purina, Coca-Cola, Ford, ExxonMobil, Bosch, Toshiba, J&J, Wells Fargo, Yale University, Michigan Health, and more.My passions and specialties encompass the following:+ Brand/CX/EX Research & Strategy+ Product Development & Marketing+ Retail Innovation & Service Design + Brand Positioning & Activation+ Digital Engagement & Measurement+ Omnichannel/Shopper Marketing & Promotions+ CX/EX Mapping & Planning+ Brand Culture & Team BuildingMy industry knowledge spans:Professional services, FMCG, retail, software, technology, healthcare, financial, and education
Listed skills include Marketing Strategy, Brand Development, Brand Management, Brand Architecture, and 23 others.