Scott Hauman

Scott Hauman Email and Phone Number

Holistic brand builder, EX/CX/BX champion, and transformation strategist living at the intersection of insight and innovation. Author of Brand Stance™. @ Hart
Scott Hauman's Location
Ann Arbor, Michigan, United States, United States
Scott Hauman's Contact Details
About Scott Hauman

My role is to help companies transform their brands and future-proof their operations by integrating human insights, bold strategies, and design thinking across their experience ecosystems.I am an executive-level, holistic brand builder and change management leader with 20 years of corporate experience. My deep marketing, innovation, CX/EX, and brand development experience have influenced renowned global category leaders, including Moët Hennessy, AT&T, PepsiCo, FedEx, Purina, Coca-Cola, Ford, ExxonMobil, Bosch, Toshiba, J&J, Wells Fargo, Yale University, Michigan Health, and more.My passions and specialties encompass the following:+ Brand/CX/EX Research & Strategy+ Product Development & Marketing+ Retail Innovation & Service Design + Brand Positioning & Activation+ Digital Engagement & Measurement+ Omnichannel/Shopper Marketing & Promotions+ CX/EX Mapping & Planning+ Brand Culture & Team BuildingMy industry knowledge spans:Professional services, FMCG, retail, software, technology, healthcare, financial, and education

Scott Hauman's Current Company Details
Hart

Hart

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Holistic brand builder, EX/CX/BX champion, and transformation strategist living at the intersection of insight and innovation. Author of Brand Stance™.
Scott Hauman Work Experience Details
  • Hart
    Vp, Strategy & Innovation
    Hart Sep 2023 - Present
    Toledo, Ohio, Us
    Fusing design-thinking practices and insight-driven research to solve clients’ business problems. Helping Hart focus agency outputs in a way that leverages its creativity, IP, and expertise to produce positive and measurable impacts.
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  • Firebolt Group
    Board Member | Global Chief Brand Officer
    Firebolt Group Mar 2022 - Aug 2023
    Wixom, Michigan, Us
    Brand marketing, business development, and innovation Leader for the enterprise. Torchbearer for Firebolt’s brand and customer experience strategy, trajectory, activation, and governance. Led the development and implementation of sales-driving field marketing and branding programs in support of Firebolt’s positioning mission and growth ambition. Spearheaded the launch into new verticals, such as cannabis, sports, and specialty retail.
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  • The Integer Group
    Chief Innovation Officer
    The Integer Group Feb 2021 - Mar 2022
    Denver, Colorado, Us
    Corporate leader for the creation, development, and execution of innovation and transformational initiatives. Responsible for surfacing and operationalizing next-generation ideas and platforms that drive growth for clients and the Integer enterprise.
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  • The Integer Group
    Evp, Strategy & Innovation
    The Integer Group Nov 2019 - Feb 2021
    Denver, Colorado, Us
    Accountable for the performance, development and integration of The Integer Group’s Insight & Strategy department and providing leadership to the special commerce-driving units within the department: shopper marketing planning, data & analytics, ecommerce, experience strategy and retail strategy. Additionally, responsible for advancing the IP born out of the Dallas, LA and Bentonville offices.
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  • The Integer Group
    Svp, Insight & Strategy
    The Integer Group Aug 2016 - Nov 2019
    Denver, Colorado, Us
    Provided leadership, inspiration, and senior-level perspective on commerce-driving strategies to raise the level of agency work across all clients’ brands. Spearheaded the evolution of the department's thinking, tools, strategic frameworks and research methods. Responsible for managing the Insight & Strategy department (20 professionals and growing) and ensuring the department plays an integral role in achieving the strategic growth of the Dallas office.
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  • Newfoundry
    Co-Founder, Partner, Chief Strategy Officer
    Newfoundry Jan 2013 - Aug 2016
    Ann Arbor, Mi, Us
    Responsible for creating, communicating and implementing strategic initiatives for NewFoundry clients in the areas of brand development, product innovation and marketplace engagement. NewFoundry partners (Rich Chang and Chris Myers) merged with Lingo partners (Kyle Feliks and Scott Hauman) in January 2013. The resulting alliance became NewFoundry, a ground-breaking innovation studio offering Product Development as a Service.
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  • Lingo®
    Co-Founder, Chief Brand Strategist
    Lingo® Sep 2011 - Jan 2013
    Founder of branding studio helping organizations define themselves, focus their offering and position and communicate powerfully through strategic brand naming, identity design, and extension. Day-to-day leader in the definition and build-out of brand platforms for clients. Full P&L, new business development, and agency thought leadership responsibilities.
  • Coca-Cola Refreshments
    Sr. Shopper Marketing Manager
    Coca-Cola Refreshments Mar 2011 - Aug 2011
    Atlanta, Ga, Us
    Identifying strategic marketing opportunities to better connect with shoppers at retail. Representing the “shopper voice” and delivering shopper understanding and insights that guide strategic and tactical decision-making to build equity, drive growth and create competitive advantage for the Coca-Cola portfolio of brands.
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  • Daggerfin
    Director, Brand Strategy
    Daggerfin Jan 2009 - Mar 2011
    Executive management leader in the agency. Spearheaded a full range of strategic brand development and implementation services - shaping future demand for client products and services. Led all strategic planning on key accounts, applying sound research and smart insights to help drive integrated, creative marketing solutions.
  • Q Ltd
    Vice President, Strategy + Planning
    Q Ltd Jan 2005 - Jan 2009
    Ann Arbor, Michigan, Us
    A key member of the Q leadership team and responsible for leading the strategic vision, direction and management of the agency's brand consulting practice and marketplace narrative. Specifically, lead clients through the development and implementation of brand and identity assets, content strategy and assets, design and creative services, sponsorships and events, advertising (print and digital), coordinated campaigns (brand and demand), and customer programs. Additionally, consulting with clients on brand standards and governance, as well as internal brand building activities.
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  • Re:Group, Inc.
    Account Supervisor/Brand Strategist
    Re:Group, Inc. Jan 2003 - Jan 2004
    Ann Arbor, Michigan, Us
    Client leadership on the University of Michigan Health System account. Responsible for agency output and provided supervision, perspective, and leadership in the development of exceptional creative products and team dynamics.
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  • Hart Associates
    Senior Brand Strategist
    Hart Associates Jan 2000 - Jan 2003
    Toledo, Ohio, Us
    Key contributor in establishing Hart's brand strategy practice. Worked closely with an integrated team on dedicated client accounts. Collaborated with specialists within and outside the agency including data analysts, quantitative and qualitative researchers, creative teams, account management teams, social and digital media experts, and more. Responsible for insights generation, strategic planning, and agency thought leadership.
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Scott Hauman Skills

Marketing Strategy Brand Development Brand Management Brand Architecture Marketing Branding And Identity Marketing Communications Integrated Marketing Leadership Digital Marketing B2b Advertising Positioning Creative Direction Creative Strategy Copywriting Online Marketing Corporate Branding Retail Research Name Development Online Advertising Healthcare Professional Services Corporate Communications Interactive Marketing Relationship Marketing

Scott Hauman Education Details

  • Calvin University
    Calvin University
    Geography

Frequently Asked Questions about Scott Hauman

What company does Scott Hauman work for?

Scott Hauman works for Hart

What is Scott Hauman's role at the current company?

Scott Hauman's current role is Holistic brand builder, EX/CX/BX champion, and transformation strategist living at the intersection of insight and innovation. Author of Brand Stance™..

What is Scott Hauman's email address?

Scott Hauman's email address is sg****@****ast.net

What is Scott Hauman's direct phone number?

Scott Hauman's direct phone number is (844) 465*****

What schools did Scott Hauman attend?

Scott Hauman attended Calvin University.

What are some of Scott Hauman's interests?

Scott Hauman has interest in Exercise, Bamboo, Hackfwd, Home Improvement, Reading, Gourmet Cooking, Sports, Open Innovation, Home Decoration, Fast Company.

What skills is Scott Hauman known for?

Scott Hauman has skills like Marketing Strategy, Brand Development, Brand Management, Brand Architecture, Marketing, Branding And Identity, Marketing Communications, Integrated Marketing, Leadership, Digital Marketing, B2b, Advertising.

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