I have been lucky enough to work in a variety of creative studios both in Durban and in London. Having started out in December 2000 at a dynamic Agency in Kloof, working mostly within the Retail sector I have now been working for 22 years within various pockets of the creative industry servicing a broad base of clients and brands from large multi-nationals such as Reckitt Benckiser and Tesco, to smaller local upstarts both in South Africa and the UK. I consider myself to be an allrounder when it comes to design and have the work to back it up. From Packaging to POS, Campaigns to Copywriting, Above, Below and Through the line, I feel I have acquired a strong understanding of Brands and where they need to go – and this is where my passion lies. Particularly in brand development. I have a thorough and meticulous approach to new projects which is based on a solid foundation of research, experience and an understanding of the market.