Shaun Friedman Email & Phone Number

Successfully led a 20-member team to design, develop, and deliver an on-time, within-budget, GCP deployed marketing science application for Jeep, Dodge, Chrysler, Ram, and other auto manufacturers.Leveraged machine learning and econometrics to develop new Media Mix Models (MMM) for Harvard University which improved media strategies for online acquisition channels.Developed new ETL processes and created new, accurate, datasets for use in predictive modeling with GitHub, Terraform, Cloud Storage, BigQuery, SQL, Looker in the first 6 months.

London, England, Gb

Managed a distributed data science and analytics team to optimize $100 million media budgets for Citi, generating cost efficiencies and answering key investment questions.Enhanced ROAS by 8% through the development of Media Mix Models (MMM) and hypothesis testing.Crafted new ETL processes for Pizza Hut's national media team, slashing time-to-insight by 80% and enhancing data accuracy with R, SQL Server, and Looker.Utilized Python and R to predict sales performance within 1% of actual results for multiple consecutive quarters, driving accurate forecasting and informed decision-making.

New York, Ny, Us

Developed customized data strategies and integrated new technologies for Fortune 500 clients to enhance data value and utility while enabling personalization and optimization.Applied Deep Learning, NLP, and clustering with Python and R to create product and content integration strategies for NASDAQ, The American Bar Association, MIT Sloan, and others.

San Francisco, Ca, Us

Directed a team of four analysts through the launch of Verizon’s one stop wireless app. Provided all core analytics capabilities including success definition, tracking requirements, Adobe Analytics implementation, reporting workflows, post launch optimization, iterative user testing, major prototype tests, in store hybrid tests, and the closed alpha.

New York, Ny, Us

Headed the MasterCard social media analytics team, providing actionable insights to improve a wide portfolio of national marketing campaigns.Established the first cross-functional project framework to maximize the quality of Analytics and UX department collaborations.

New York, Ny, Us

Implemented the first product analytics center of excellence for Emirates.com with new measurement strategies, technologies, and workflows to promote a data-centric culture.Performed statistical research and led hypothesis testing for loyalty program integration leading to an 80% increase in online enrollments.

Charlotte, North Carolina, Us

Delivered research for business cases, revenue projections, project proposals, SEO, and other website monetization initiatives for ad driven platform Managed and architected large data volumes using Microsoft Excel and Microsoft Access Reported on company-wide Mobile, Social Media, and Email Marketing performance

Ms, Applied Artificial Intelligence

Ba, Economics

Chinese (Mandarin)

High School