Shaun Friedman

Shaun Friedman Email and Phone Number

Data Science Consultant @ Friedman Interactive | Improving Business Processes with Data @
Shaun Friedman's Location
San Diego, California, United States, United States
Shaun Friedman's Contact Details
About Shaun Friedman

Over a decade of experience leading data science and analytics teams through end-to-end projects. Developed full-stack data analytics applications, A/B testing frameworks, measurement strategies, and data visualization suites for a long roster of Fortune 500 clients and global institutions. Responsible for Media Mix Model (MMM) development, optimizing $100+ million budgets, speeding up insights delivery by up to 80%, and rapid enhancement of data value and accuracy.

Shaun Friedman's Current Company Details
Friedman Interactive

Friedman Interactive

Data Science Consultant @ Friedman Interactive | Improving Business Processes with Data
Shaun Friedman Work Experience Details
  • Friedman Interactive
    Data Science Consultant
    Friedman Interactive May 2021 - Present
    Successfully led a 20-member team to design, develop, and deliver an on-time, within-budget, GCP deployed marketing science application for Jeep, Dodge, Chrysler, Ram, and other auto manufacturers.Leveraged machine learning and econometrics to develop new Media Mix Models (MMM) for Harvard University which improved media strategies for online acquisition channels.Developed new ETL processes and created new, accurate, datasets for use in predictive modeling with GitHub, Terraform, Cloud Storage, BigQuery, SQL, Looker in the first 6 months.
  • Publicis Media
    Director, Data Science
    Publicis Media Sep 2018 - May 2021
    London, England, Gb
    Managed a distributed data science and analytics team to optimize $100 million media budgets for Citi, generating cost efficiencies and answering key investment questions.Enhanced ROAS by 8% through the development of Media Mix Models (MMM) and hypothesis testing.Crafted new ETL processes for Pizza Hut's national media team, slashing time-to-insight by 80% and enhancing data accuracy with R, SQL Server, and Looker.Utilized Python and R to predict sales performance within 1% of actual results for multiple consecutive quarters, driving accurate forecasting and informed decision-making.
    View
  • Code And Theory
    Associate Director, Data Science
    Code And Theory Sep 2016 - Jun 2018
    New York, Ny, Us
    Developed customized data strategies and integrated new technologies for Fortune 500 clients to enhance data value and utility while enabling personalization and optimization.Applied Deep Learning, NLP, and clustering with Python and R to create product and content integration strategies for NASDAQ, The American Bar Association, MIT Sloan, and others.
    View
  • Akqa
    Associate Director Of Analytics
    Akqa Apr 2016 - Aug 2016
    San Francisco, Ca, Us
    Directed a team of four analysts through the launch of Verizon’s one stop wireless app. Provided all core analytics capabilities including success definition, tracking requirements, Adobe Analytics implementation, reporting workflows, post launch optimization, iterative user testing, major prototype tests, in store hybrid tests, and the closed alpha.
    View
  • R/Ga
    Analytics Manager
    R/Ga Aug 2014 - Dec 2015
    New York, Ny, Us
    Headed the MasterCard social media analytics team, providing actionable insights to improve a wide portfolio of national marketing campaigns.Established the first cross-functional project framework to maximize the quality of Analytics and UX department collaborations.
    View
  • Bbdo
    Digital Insights Manager
    Bbdo Jun 2012 - Aug 2014
    New York, Ny, Us
    Implemented the first product analytics center of excellence for Emirates.com with new measurement strategies, technologies, and workflows to promote a data-centric culture.Performed statistical research and led hypothesis testing for loyalty program integration leading to an 80% increase in online enrollments.
    View
  • Bankrate, Inc.
    Online Media Analyst
    Bankrate, Inc. 2011 - 2012
    Charlotte, North Carolina, Us
    Delivered research for business cases, revenue projections, project proposals, SEO, and other website monetization initiatives for ad driven platform Managed and architected large data volumes using Microsoft Excel and Microsoft Access Reported on company-wide Mobile, Social Media, and Email Marketing performance
    View

Shaun Friedman Skills

Web Analytics Google Analytics Digital Marketing Analysis User Experience Omniture Corporate Websites Mobile Applications Digital Media Microsoft Excel Sql Python Pandas R Tableau A/b Testing Business Analysis Powerpoint Online Advertising Digital Strategy Seo Mysql Management Sas Personalization Attribution Modeling Ppc Sem Microsoft Office Multivariate Analysis Social Media Kpi Implementation Visual Basic Competitive Analysis Kpi Reports Kpi Dashboards Experian Hitwise Coremetrics Analytics Webtrends Analytics Internet Services Forecasting Financial Analysis Financial Modeling Financial Forecasting Variance Analysis Process Improvement Adobe Creative Suite Dreamweaver Comscore Google Tag Manager

Shaun Friedman Education Details

  • University Of San Diego
    University Of San Diego
    Applied Artificial Intelligence
  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    Economics
  • Shaanxi Normal University
    Shaanxi Normal University
    Chinese (Mandarin)
  • Berkshire School
    Berkshire School
    High School

Frequently Asked Questions about Shaun Friedman

What company does Shaun Friedman work for?

Shaun Friedman works for Friedman Interactive

What is Shaun Friedman's role at the current company?

Shaun Friedman's current role is Data Science Consultant @ Friedman Interactive | Improving Business Processes with Data.

What is Shaun Friedman's email address?

Shaun Friedman's email address is sh****@****ory.com

What is Shaun Friedman's direct phone number?

Shaun Friedman's direct phone number is +157123*****

What schools did Shaun Friedman attend?

Shaun Friedman attended University Of San Diego, University Of Massachusetts Amherst, Shaanxi Normal University, Berkshire School.

What skills is Shaun Friedman known for?

Shaun Friedman has skills like Web Analytics, Google Analytics, Digital Marketing, Analysis, User Experience, Omniture, Corporate Websites, Mobile Applications, Digital Media, Microsoft Excel, Sql, Python.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.