Shaun Lopez Email and Phone Number

Responsible for headquarter calls on all major West Coast retailers. Wine.com Cost Plus ALBCO, Go Puff National point person. Pricing and analytic competency. Dual distributor management Winebow/SGWS

Mange Northern CA business and budget. General Market and Retail chain Channels.

As the California State Manager, I was responsible for all aspects of the business including; budgetary planning, inventory management, strategic pricing support and QD/Scan Calendars, distribution margins, and P&L to determine growth and profitability is being achieved. Created marketing calendars that were implemented each year and managed to ensure the distributors numbers and goals were on track with the current plan.• Increased gross profit from $184,251 in 2015 to $617,870.95 in 2018, an overall 235% increase YTD.• Successfully placed multiple Key SKU’s in Albertsons, Ralphs, Safeway, Save Mart, Smart & Final and Costco by building relationships with key retailers.• Secured key planners to help drive and organically grow business with SGWS.• Launched new Premier tier in 2018 and had sales that were over 300% higher than the entire company combined.• Established 3 DSD opportunities in Albertsons that helped drive new Distribution for our PG. • Developed and maintained key buyer relationships with Albertsons, Ralphs, Costco, Lucky, Safeway, Cost Plus, and Stater bro’s.• Gained the respect of Southern Glazer Wine and Spirits AE teams state-wide which lead to a successful partnership and increased sales support.

As the California Territory Sales Manager, I was focused on gaining new points of distribution with Duck Pond Cellars and Desert Wind Winery in the National accounts across the State of California. Managed the growth through distributor partners in the independent on and off sale accounts statewide.• Increased revenue from $44,304.41 in 2014 to over 184,251.00 in 2015, which was over a 315% increase in one year.• Gained Distribution in Safeway Northern California with DPC Pinot Noir by developing strong relationships with numerous decision makers for the account. • Gained 3 new points of Distribution Lucky Northern California with DPC PG, PN and DW Ruah.• Launched 3 very successful chain-driven incentives that increased sales in that period by over 225%.• Penetrated key on sale BTG placements State Wide Cohn Group with Distributor partners.• Exceeded gross profit goal of 42% and ended the year with 48% profitability. • Increased case volume sales of 825 in 2014 and grew to over 3,327 cases shipped by the end of the year.

Manage a team of entry-level sales professionals to include oversight of sales efforts in large chain grocery store and high volume DSD accounts.Train, develop, and motivate team to foster the success of individual contributors and overall team success.Establish sales territory/account runs to maximize the representatives' visibility in the grocery store and minimize drive time.Conduct sales meetings and product presentation for merchandising team.Set forth sales strategies, merchandising techniques, and provide attainment plans to meet management and suppliers goals.Provide consistent and regular communication to team through weekly meetings and working alongside of sales professionals in the field.Collaborate with chain grocery store accounts in the region to eliminate obstacles which would prevent distribution goals from being met and resolve any concerns or questions impeding the success of sales goalsStrategize with senior management and provide sales reports/results reflecting display activity in chain grocery store accounts.Analyze sales statistics and recommend policy developments to enhance the team's sales figures and foster goal attainment.Partner with supplier community to understand their brands, sales goals/projections, and support in securing additional opportunities for increased distribution.Be familiar with competition and remain apprised of market trends and development within specific product categories, geographic regions, and grocery store accounts.Attend sales planning meetings/supplier tours and selling/information seminars.Develop and improve rapport/relationships with buyers and members of the trade through participation in food/wine and industry related events

Manage a team of entry-level sales/merchandising professionals to include oversight of sales and merchandising efforts in large chain grocery store and high volume DSD accounts.Train, develop, and motivate team to foster the success of individual contributors and overall team success.Establish sales territory/account runs to maximize the representatives' visibility in the grocery store and minimize drive time.Conduct sales meetings and product presentation for merchandising team.Set forth sales strategies, merchandising techniques, and provide attainment plans to meet management and suppliers goals.Provide consistent and regular communication to team through weekly meetings and working alongside of merchandising professionals in the field.Collaborate with chain grocery store accounts in the region to eliminate obstacles which would prevent distribution goals from being met and resolve any concerns or questions impeding the success of the merchandiser.Strategize with senior merchandising management and provide sales reports/results reflecting display activity in chain grocery store accounts.Analyze sales statistics and recommend policy developments to enhance the team's sales figures and foster goal attainment.Partner with supplier community to understand their brands, sales goals/projections, and support in securing additional opportunities for increased distribution.Be familiar with competition and remain apprised of market trends and development within specific product categories, geographic regions, and grocery store accounts.Attend sales planning meetings/supplier tours and selling/information seminars.Develop and improve rapport/relationships with buyers and members of the trade through participation in food/wine and industry related events

Introduce new products, increase existing distribution, present and display promotional programsand propose changes to the retailer based on programming, customer, company and supplierneeds. Successfully built rapport with retailers through respect, loyalty, and strong, effective professional sales presentations.

Managed a team ranging from 3 to 10 depending on the work in the books. Worked along sidethe owner and prepared cost estimates for clients, material lists and handled all customer serviceneeds. Responsible for billing, managing accounts receivable, as well as payroll and laborbudget. Utilized exceptional project management skills to meet client's requirements and schedules. Expanded the marketing program by using internet sales tools to increase brand awareness resulting in a 29% sales increase over two years. Primary person responsible for ordering materials with key suppliers which created more referral business throughout the years.