HotDoc bought me in at the inception of their internal operations team, for that I am very grateful.During my time there we scaled to 10M arr from around 8m arr.Here are a few of the projects I worked on while at HotDoc:Fresh leads project:We needed all leads to plan how much of the market we could own.- wrote code to scrape web for leads- wrote code to fill the CRM + avoid double ups- wrote code to allocate those leadsSales lead… Show more HotDoc bought me in at the inception of their internal operations team, for that I am very grateful.During my time there we scaled to 10M arr from around 8m arr.Here are a few of the projects I worked on while at HotDoc:Fresh leads project:We needed all leads to plan how much of the market we could own.- wrote code to scrape web for leads- wrote code to fill the CRM + avoid double ups- wrote code to allocate those leadsSales lead allocation project Essentially this project was about working leads at healthy intervals- worked with sales team to develop allocation- wrote code to implement allocationsOnboarding team projectLead shift from Asana to trello for onboarding - liased with onboarding and sales team and operations team for process- worked alongside data engineer for code writing- worked with onboarding for change management - updated management along the wayCommissions projectComms was a manual task for finance. Mostly automated this.- wrote code to pull out data from CRM instead of asking sales - change managed from manual to automated for sales people’s claims on comms - built an automated email system to sales people of payouts - worked with finance team on the payment processAd words projectWe explored ways for customers to get new patients without harming continuity of care. Ad words on behalf of clients was the go.- enabled tracking of conversion from clicks to customers - onboarded and managed customers- managed adwords and tracked efficacy- handed over to new teamRevenue Funnel ProjectAs we scaled we needed info on revenue realisation.- wrote sql to understand how we tracked revenue internally- worked with CTO to get highly secure data into data lake for analysis - worked on funnel model- unfortunately could not complete before leavingHubSpot to salesforce projectAs I was leaving we were looking at shifting from HubSpot to sales force, at various points I led parts of the research Show less

This was a one month contract for a project created to help Honee's clients understand more clearly the return on investment they are getting. I worked alongside the marketing lead and the month included a 3 step plan of • Understanding what we were bringing clients• Coming up with the best way to communicate this• Building a marketing system that could pull levers to double down on the parts that were working, and plug holes that were openingKey achievements here… Show more This was a one month contract for a project created to help Honee's clients understand more clearly the return on investment they are getting. I worked alongside the marketing lead and the month included a 3 step plan of • Understanding what we were bringing clients• Coming up with the best way to communicate this• Building a marketing system that could pull levers to double down on the parts that were working, and plug holes that were openingKey achievements here were:• Understanding Honee's data structure quickly, and building out a set of SQL queries that allowed the marketing access to important data points at will• Building out a dashboard so that Josh, the marketing lead, could access data points quickly when working on the communication peice• Building out a fully fledged marketing system that could target specific customers for a client, send customised messages to them via SMS, and track link clicks and conversions. This completed the circle for the project. Show less

This is quite a hard role to explain. I was sent over from New Zealand as a 'Zomato expert' and my role quickly became essentially 'help make it work'. I counted once and had over 14 different positions during the 3 years here in Australia. From launching new product verticals to leading city teams, to managing Australia's first on field sales team, to leading analytics across Aus and CRM restructures - it truly was an incredible experience.This role was created when Zomato acquired… Show more This is quite a hard role to explain. I was sent over from New Zealand as a 'Zomato expert' and my role quickly became essentially 'help make it work'. I counted once and had over 14 different positions during the 3 years here in Australia. From launching new product verticals to leading city teams, to managing Australia's first on field sales team, to leading analytics across Aus and CRM restructures - it truly was an incredible experience.This role was created when Zomato acquired Urbanspoon, and along with it over 5 million monthly active users in Australia. It instantly became our largest market globally, and it was massively important we made the most of the opportunity.• In charge of sales training for 2/3 cities in Australia• Guidance for city heads in launching new city operations• Coaching for both Sales Managers and Frontline Sales People• Managing sales teams of up to 6 direct reports periodically• City Head for our 'Book' vertical in Sydney• Launch team for White Label Apps vertical• Managing incentive processing and payouts across ANZ• Operations for any product change in Melbourne & Sydney• Local analytics lead ANZ (2 direct reports)• Product fulfilment lead Australia (2 direct reports)• Built Melbourne's first full feature sales CRM from scratch, customised.• Lead our transition to HubSpot for a more sustainable solution Show less

This role was created after Zomato acquired Menumania, the 1st equal food discovery platform at the time (alongside Zomato). Acquiring it meant we were dominant across the country and we needed to start taking advantage of that in NZ's second biggest city, we needed someone to set up operations, and train and lead a small sales team under the guidance of the head office in Auckland. That was me. • Found, secured, and renovated our first Wellington office• Managed all local… Show more This role was created after Zomato acquired Menumania, the 1st equal food discovery platform at the time (alongside Zomato). Acquiring it meant we were dominant across the country and we needed to start taking advantage of that in NZ's second biggest city, we needed someone to set up operations, and train and lead a small sales team under the guidance of the head office in Auckland. That was me. • Found, secured, and renovated our first Wellington office• Managed all local discussions with previous Menumania clients and their transition to Zomato after Zomato acquired Menumania. Over 90% of clients transitioned with typically a 5-10x increase in price• Managed a team of 2 sales people, and grew to 5 people• Our team acquired, and managed a portfolio of over 100 clients, and grew to $30,000 monthly recurring revenue over an 8 month period• Managed all office operations including utilities and rent• Trained replacement manager • Created and maintained a relationship with the local food blogger community Show less

This role was created after Zomato launched in New Zealand. There was a team of 3 experts sent over from head office, and two hires were made, I was one of them.• First ever sales role• Made the first cash sale for Zomato NZ• Acquired and maintained a portfolio of 15 clients, which included New Zealand's largest hospo group - Pack & Co• Assisted with training and mentorship as the team grew