Shauna O'Carroll Email & Phone Number

Canberra, Australian Capital Territory, Australia

- Manage media enquiries - Develop, implement and evaluate communications products- Lead on media logistics for major events and guest-of-government visits

- Develop and execute communications campaigns and activities, liaising with senior executives to ensure delivery on time, on budget to customer expectations.- Manage the production of communication materials from brief to evaluation including copywriting, presentations, design and production - Write and produce internal newsletters, intranet and website content plus manage team collaboration tools- Track and report on all communication activities to demonstrate alignment with strategic objectives and results against key performance indicators. - Support the content team with story sourcing, content production, campaign, events and other initiatives as required. - Develop and manage strong stakeholder relationships through effective communication, negotiation and issues management to ensure deliverables are met, this includes building strategic partnerships across teams, Directorates, the wider Health agencies, and relevant external agencies.

Sydney, Australia

- Deliver projects and strategies to reach the Premier's Priority of increasing the employment of people with a disability in the NSW Public Sector to 5.6% by 2025. - Develop, implement and maintain cross-Government communication strategies. - Developed the monthly newsletter EmployABILITY, NSW Government's resource for Disability Employment.- Restructuring, writing and designing the Disability Employment section on the NSW Public Service Commission's website. - Writing and producing video and animation content, including documentaries. - Developed and implemented statewide internal campaign focusing on disability employment and inclusion.

Sydney, Australia

- Develop and implement targeted education programs to educate and raise industry and community awareness about legislative compliance, and L&GNSW programs and services.- Coordinate activities including industry forums, briefings, advisory panels, focus groups and workshops to engage and inform industry stakeholders about legislative changes and initiatives.- Create impactful materials designed to communicate to diverse audiences in a range of formats including newsletters, fact sheets, website content, and information resources for industry stakeholders, L&GNSW customers and the community.- Manage and implement projects, including monitoring project plans, coordinating resources, and regular reporting on stakeholder activity.- Undertake research and analysis of initiatives to enhance new and existing programs, and evaluate regulatory education projects and recommend strategies to improve the effectiveness of future projects.

- Effective and successful project management of various digital projects/campaigns through concept development, design, implementation, delivery and post campaign analysis.- Management of internal and external stakeholders- Ensuring campaigns are implemented with robust tracking/tagging techniques to ensure quality reporting and assessment- Providing post-campaign reporting when applicable- Developing and implementing communication strategiesAccomplishments: - Developed and implemented SEM strategy to increase donation revenue - Successfully led the multi-channel integrated Christmas Appeal 2017 campaign and reached above and beyond digital targets and donation revenue targets- Developed knowledge and skills to successfully manage end-to-end campaigns- Maintained positive relationships with internal and external stakeholders

Sydney, Australia

- Creating multi-platform, multi-format content and ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels including online, social media, email, print, mobile and video- Building and improving ACM’s use of social media using a content-led approach to increase engagement and offer an always-on interaction with the organisation that delivers on our strategic objectives- Editing, curating content and overseeing the production of newsletters and magazines, both print and digital format- Establishing the workflow for requesting, creating, editing, publishing, and repurposing content across new and existing ACM channels- Creating and executing digital campaigns across ACM's social media channels, including the planning, creation and distribution of original contentAccomplishments: - Successful execution of the digital ‘Kindness Campaign’ to reach new audience members and demonstrate organisation value- Organically growing ACM Facebook page followers by 150% in six months - Developing ACM digital tone of voice and involvement in successful execution of brand refresh project

- Managing Daily Mail social media channels, including national and global Facebook and Twitter accounts - Reading and utilising analytics and insights on a daily basis, including Facebook insights and Real Time Analytics- Writing and editing headlines, captions and sells to suit the Daily Mail tone and audience - Using editorial judgement to select stories from the Daily Mail website to be promoted on social channels to increase traffic and audience Accomplishments:- Building active and engaged social media communities - Publishing and developing breaking news on social media channels- Working independently and with national and global teams

- Creating and sourcing engaging content for Women's Health social media channels- Creating and designing viewa content for the print magazine- Sourcing and writing articles for womenshealth.com.au- Localising articles from international Women’s Health editions for Australian print edition- Creating and managing the grid and assisting in the syndications process with the advertising and production teamsAccomplishments: - Managing the magazine work experience program- Developing stakeholder management skills- Successfully developing internal invoice process

- Writing advertorials about kitchen and bathroom renovations, homewares products, and showrooms- Writing feature articles about architecture, renovations, design fairs and designers- Compiling product pages- Maintaining positive relationships with stakeholders Accomplishments: - Organically growing KBQ Facebook page followers by 400% in two months- Managing contributing authorsEditorial Assistant for the following home and lifestyle publications:- Kitchens and Bathrooms Quarterly- Kitchen Yearbook- Bathroom Yearbook- Luxury Kitchens and Bathrooms

Bachelor Of Arts In Communication And In International Studies, Journalism

Activities and Societies: Journalism Society

Higher School Certificate